Sky-mobi Announces Strategic Partnership With China Unicom
March 17 2014 - 11:29AM
Sky-mobi Limited ("Sky-mobi" or the "Company") (Nasdaq:MOBI), a
leading mobile application store in China, today announced that the
Company, through its controlling subsidiary Mopin Technology Co.,
Ltd., has recently entered into a strategic partnership with the Wo
Store of China Unicom, the official application store of China's
second largest mobile operator. Under the terms of the agreement,
Sky-mobi was designated as an official business partner of China
Unicom to provide customized and tailor-made software services at
China Unicom's network of physical stores nation-wide.
This strategic partnership enables China Unicom to significantly
improve the customer experience of purchasing a smartphone over the
counter through offering quality customized software service from
sales staff coached by Sky-mobi, marking another significant step
in Sky-mobi's overall cooperation with major telecom operators in
China. Sky-mobi's partnership with China Unicom initially covers
its physical stores in the lucrative smartphone markets of
Zhejiang, Guangxi and Shandong provinces, and will be expanded to
cover Hubei, Heilongjiang, Hunan, Shanghai and Guangdong throughout
2014.
Michael Tao Song, Chairman and Chief Executive Officer of
Sky-mobi stated, "We have been arduously working on this project
since 2010 when we found through customer feedback that customers
visiting the operator's physical stores expected more than just
assistance with choosing and purchasing a new phone. Rather our
insights suggested they expect much more on the in-store service
front, such as receiving advice on how to use smartphone
applications effectively and smartly. Recognizing this consumer
characteristic, we view our partnership with China Unicom as a
great opportunity to better serve customers and assist telecom
operators in promoting their monthly data-packages. The momentum of
this strategy was evident last September, when we successfully
deployed our customized and tailor-made software services solution
for Zhejiang Mobile throughout most of their physical stores in
Zhejiang province, allowing the carrier to benefit both from
improved customer satisfaction and significantly-increased monthly
data traffic consumption.
"Building on this previous experience, our partnership with
China Unicom will also improve attraction and servicing of
smartphone users, through providing advice and assistance with
smartphone apps and services at China Unicom's physical stores.
Sky-mobi will benefit through leveraging, at no additional cost,
China Unicom's extensive physical store network, which has become
an increasingly critical offline channel to immediately access new
smartphone users. With this enhanced cooperation with telecom
operators as well as our on-going smartphone initiatives, we're
very confident in our overall capabilities of expanding our user
base and monetization opportunities over the long run."
Safe Harbor Statement
This announcement contains forward-looking statements within the
meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. In some cases, you can identify
forward-looking statements by such terms as "may," "will,"
''believes,'' ''expects,'' ''anticipates,'' ''intends,''
''estimates,'' "plans," "continues" or other similar expressions,
the negative of these terms, or other comparable terminology. Such
statements, including statements relating to the Company's business
outlook, are subject to risks and uncertainties that could cause
actual results to differ materially from those projected. Potential
risks and uncertainties include the effectiveness, profitability
and marketability of the Company's solutions; the Company's limited
operating history; measures introduced by the PRC government and
mobile network operators aimed at mobile applications-related
services; the Company's revenue projections for future
periods; the Company's ability to maintain relationships with
handset companies, content providers and payment service providers;
its dependence on mobile service providers and mobile network
operators for the collection of a substantial majority of its
revenues; billing and transmission failures, which are often beyond
the Company's control; its ability to compete effectively; its
ability to capture opportunities in the growing smart phone market;
its ability to obtain and maintain applicable permits and
approvals; general economic and business conditions; the volatility
of the Company's operating results and financial condition; the
Company's ability to attract or retain qualified senior management
personnel and research and development staff; and other risks
described in the Company's filings with the Securities and Exchange
Commission, including its annual report on Form 20-F filed on June
28, 2013. These forward-looking statements are based on current
expectations, assumptions, estimates and projections about the
Company and its industry. The Company undertakes no obligation to
update forward-looking statements to reflect subsequent occurring
events or circumstances, or changes in its expectations, except as
may be required by law.
About Sky-mobi Limited
Sky-mobi Limited is a leading mobile application store in China.
The Company works with handset companies to pre-install its Maopao
mobile application store on handsets and with content providers to
provide users with applications and content titles. Users of its
Maopao store can browse, download and enjoy a range of applications
and content, such as single-player games, mobile music and books on
various mobile handsets with different hardware and operating
system configurations. The Company's mobile social network
community in China, the Maopao Community, offers mobile social
games, as well as applications and content with social network
functions to its registered users. The Company is based in
Hangzhou, China. For more information, please visit:
www.sky-mobi.com.
CONTACT: Investor Relations Contact:
Sky-mobi Limited
Mr. John Bi, Chief Financial Officer
Phone: + (86) 571-8777 0978 (Hangzhou, China)
Email: investor.relations@sky-mobi.com
ICR, Inc.
Mr. Jeremy Peruski
Phone: + (1) (646) -915-1615 (US)
Email: investor.relations@sky-mobi.com
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