Barbie and WNBA legend Sue Bird unveiled the
new Barbie brand campaign and slogan “Give Limitless Possibilities”
at Fever x Sky WNBA game on Friday, 8/30
Mattel Inc.’s (NASDAQ: MAT) Barbie® unveiled the latest Barbie
brand campaign titled “Give Limitless Possibilities™” today,
alongside 2024 Barbie Role Model and WNBA legend Sue Bird. The
brand joined the WNBA’s Barbie-themed game between the Indiana
Fever and Chicago Sky at Wintrust Arena, recognizing the powerful
role that play has in giving limitless possibilities to young girls
in continued celebration of the brand’s 65th anniversary.
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Barbie and WNBA legend Sue Bird unveiled
the new Barbie brand campaign and slogan “Give Limitless
Possibilities” at Fever x Sky WNBA game on Friday, 8/30 (Photo:
Business Wire)
If you could give the kids in your life anything, what would you
give them? The new powerful brand campaign from Barbie asks this
question, sharing the emotional desire of parents, grandparents,
cool aunts, fun uncles, and friends to give kids curiosity,
imagination, confidence, kindness, friendship, laughter, and above
all belief in their own potential.
Barbie has been reminding girls of their limitless potential
since 1959 and continues to empower girls to dream big. Through
this campaign, created in partnership with global advertising
company 72andSunny, the brand is supercharging its “You Can Be
Anything™” tagline, leaning into shared humanity and relatability
by celebrating doll play in all its joyous, messy, and sometimes
loud forms. Barbie believes that the benefits of doll play and
gifting Barbie are limitless – using the power of imagination to
project dreams, build self-esteem, tell endless stories, nurture
empathy and so much more.
“Barbie has always been more than just a doll. She represents
infinite possibilities, a gift that countless parents and adults
wish to give the kids in their lives. Our new brand campaign, 'Give
Limitless Possibilities,' is a heartfelt testament to the dreams we
hold for our loved ones,” said Krista Berger, Senior Vice
President of Barbie and Global Head of Dolls, Mattel. “Through
this campaign, we aim to highlight the power of igniting
imagination, empathy, confidence and self-expression within the
next generation, continuing Barbie’s mission to inspire the
limitless potential in young girls.”
In support of the Barbie brand's commitment to championing women
role models, the brand is proud to partner with Barbie Role Model
Sue Bird, introducing the Barbie brand campaign at a highly
anticipated WNBA game, as the Chicago Sky hosted their first-ever
Barbie Game Night. With women’s sports in the spotlight like never
before, Barbie aims to use the brand’s platform to help amplify the
voices of inspiring athletes and encourage girls to get involved.
Barbie has never been afraid to trade in her heels for sneakers and
recognizes that girls who are involved in team sports are more
likely to enjoy higher levels of self-confidence.
“This summer, women’s sports have had a platform like never
before across cultures, and the Barbie brand has been there every
step, holding a megaphone to spotlight the limitless possibilities
for girls and women in sports and beyond,” said Sue Bird, WNBA
Legend and Co-Founder of A Touch More. “I’m honored to once
again partner with Barbie to help unveil their latest campaign,
'Give Limitless Possibilities,' to celebrate the imagination and
creativity that the brand represents.”
“We are thrilled to have had Barbie show up for women in sports
at the Fever vs. Sky game to debut 'Give Limitless Possibilities'
for the first time ever, surrounded by fans who joined us and
Barbie Role Model Sue Bird in recognizing the powerful role sports
play in giving limitless possibilities to young girls,” Berger
added.
The Barbie presence was felt throughout Wintrust Arena Friday
evening, with Barbie and the Chicago Sky creating an unforgettable
evening filled with fan content and family fun activations. The
Barbie Theme Night presented by BMO included giveaways of custom
Barbie x Chicago Sky sherpa belt bags and co-branded Barbie shirts
to the first 2,000 fans to enter the arena, a Barbie-branded photo
opportunity and Jamaican Mango & Lime hair braiding stations
offering styles in Barbie’s signature colors.
With “Give Limitless Possibilities,” Barbie is reminding gift
givers what it means to give a Barbie. With a brand film created in
partnership with global advertising company 72andSunny that’s
purposeful and playful, heartfelt and enthusiastic, Barbie
encourages gift-givers to embrace the doll and brand’s role as a
beacon of empowerment and self-expression. Fans will be able to
watch the brand film “Give Limitless Possibilities” on @Barbie
social and YouTube.
About Mattel
Mattel is a leading global toy and family entertainment company
and owner of one of the most iconic brand portfolios in the world.
We engage consumers and fans through our franchise brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®,
Monster High®, MEGA® and Polly Pocket®, as well as other popular
properties that we own or license in partnership with global
entertainment companies. Our offerings include toys, content,
consumer products, digital and live experiences. Our products are
sold in collaboration with the world’s leading retail and ecommerce
companies. Since its founding in 1945, Mattel is proud to be a
trusted partner in empowering generations to explore the wonder of
childhood and reach their full potential. Visit us at
mattel.com.
About The Chicago Sky
The 2021 WNBA Champion Chicago Sky are a professional women’s
basketball team founded in 2005 by principal owner, Michael Alter.
The Chicago Sky were the first independently owned women's
professional basketball team to join the WNBA and play at the
Wintrust Arena. The season runs from May-September. Call
866.SKY.WNBA or visit sky.wnba.com for more information.
About 72andSunny
72andSunny is a global marketing agency who unlock possibilities
for the world's most ambitious brands. With offices in Amsterdam,
Los Angeles, New York, and Sydney, 72andSunny leads with
unparalleled strategy, disruptive creativity, and is driven to
expand and diversify the creative class. 72andSunny has been
recognized as one of Fast Company’s Most Innovative Companies for
two years in a row and is a two-time “Agency of the Year” winner
for Advertising Age and Adweek. For more information, visit
72andSunny.com or follow us on LinkedIn or Instagram
@72andSunny_
MAT-BARB
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Devin Tucker devin.tucker@mattel.com
Aly Lloyd Aly.lloyd@mattel.com
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