DALLAS, Oct. 26, 2021 /PRNewswire/ -- Chispa, the
largest dating app designed for Latinx singles in the U.S. is
partnering with Avocados From Mexico to create a fun digital
experience where community members can connect over their shared
cultura and love for avocados.
Through this collaboration, Chispa will encourage its community
to celebrate their love for avocados by allowing them to display a
"Guac Lover" badge on their dating profile, which will help them
connect with others who share their love for this fruit.
Additionally, app members will be able to take part in
"Guacamoments," an innovative digital experience created by
Avocados From Mexico to help the online community find their fellow
avocado lover.
"We realize that food brings people together in our community,
especially among Latinx singles, and our partnership with Avocados
From Mexico goes to the heart with the love and affection that
Latinos have for avocados, a staple food in our culture," said
Julia Estacolchic, Head of Brand for
Chispa. "We invite our Chispa community to participate in this fun
digital experience – it's a move in the ripe direction!"
Earlier this year, Chispa surveyed members and found an
interesting way to connect singles on the app, with avocados at the
forefront. Of those surveyed, 52% of Chispa users claimed any
moment is a good moment to share guacamole, and 46% said that
preparing guacamole with someone could be a romantic way to get to
know each other.
To further celebrate this cultural moment, Chispa is giving back
to the Latino community of farmworkers who work hard to harvest the
beloved food we put on our tables. As part of this collaboration,
Chispa will make a donation to Celebration Nation's food bank
for farmworkers for every "Guac Lover" badge displayed on its
users' profiles.
"As a Latina, I understand the importance of connecting with my
community over shared traditions and experiences," said
Flor Martinez, president of
Celebration Nation. "We are so grateful to Chispa for engaging us
in a way that will benefit the farmworkers who work tirelessly to
provide us with not only avocados, but other foods that bring our
culture together and allow us to share special moments."
The "Guac Lover" badges will be available to Chispa users until
December 20th. The
app is available to download on the iOS App
Store and Google Play.
ABOUT CHISPA
Chispa is the largest dating app made for US Latinos, with over
5 million downloads and the goal of helping Latinos create new
connections with singles from similar backgrounds, cultures, and
communities. Chispa is a Match Affinity dating app created in 2017
by Match Group (NASDAQ: MTCH), a leading provider of dating
products designed to increase users' likelihood of finding a
meaningful connection, like Tinder, Match, Hinge, OkCupid, and
more. The Chispa app is available on the iOS App Store and Google Play, both in English and
Spanish. For more information visit www.chispa-app.com and follow
@ChispaApp on Facebook, Twitter, and Instagram.
ABOUT AVOCADOS FROM MEXICO
Avocados From Mexico (AFM) is a wholly-owned subsidiary of the
Mexican Hass Avocado Importers Association (MHAIA), formed for the
purpose of advertising, promotion, public relations and research
for all stakeholders of Avocados From Mexico. Under agreements,
MHAIA and the Mexican Avocado Producers & Packers (APEAM) have
combined resources to fund and manage AFM, with the intent to
provide a focused, highly- effective and efficient marketing
program in the United States. AFM
is headquartered in Irving,
Texas.
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SOURCE Chispa