GARNIER LAUNCHES FIRST MICELLAR BOTTLE MADE OF
PREVIOUSLY UNRECYCLABLE PET PLASTIC
WASTE1
THE BEAUTY BRAND HAS DEVELOPED A NEW 100%
RECYCLED AND INFINITELY RECYCLABLE PET PLASTIC
BOTTLE2 FOR THEIR BESTSELLING MICELLAR WATER USING
LOOP INDUSTRIES' BREAKTHROUGH INFINITE LOOP TECHNOLOGY
CLICHY, France and TERREBONNE, Canada, April 19,
2023 /PRNewswire/ -- Garnier, one of the world's
largest mass market beauty brands, will strengthen their commitment
to fight plastic waste and help enter a more circular packaging
model, by partnering with Loop Industries, Inc. (Nasdaq: LOOP), a
technology company whose mission is to accelerate a circular
plastics economy by manufacturing 100% recycled polyethylene
terephthalate ("PET") plastic. Materials that used to be considered
unrecyclable waste, or low value plastic such as colored or opaque
plastic bottles, can now be transformed to create 100% recycled and
infinitely recyclable virgin-quality PET plastic3.
Garnier will pilot this technology in the brand's first Micellar
Cleansing Water All-In-1 bottle made of plastic waste previously
considered as an unrecyclable material1.
By revamping Garnier's bestselling Micellar Water bottles to be
made of 100% recycled PET plastic2 from previously
unrecyclable plastic1 by Loop Industries, the ambition
of both companies is to accelerate the circular plastics economy.
Plastic is a useful material because it is affordable and
convenient, more so than glass and metal for example. However, its
mechanical recycling process is limited by various technical
constraints. The depolymerization technology uniquely developed by
Loop Industries is a major step in tackling the low level of
recyclability of plastic and opens new opportunities for industry
players.
The Loop logo, featured on the front of this packaging
innovation, serves as an anchor to highlight Loop's revolutionary
technology, the quality of materials and the bottle's
recyclability. The inclusion of Loop branding on the packaging
strongly supports Garnier's sustainability goals by promoting the
infinitely recyclable potential of the product and brings awareness
to PET plastic circularity.
This packaging innovation will first hit the shelves in
April 2023 in Garnier's largest
market, the US and the brand's home market of France.
WHAT IS LOOP INDUSTRIES BREAKTHROUGH TECHNOLOGY?
Loop
Industries, a Canadian-based technology company located in
Terrebonne, Québec, has developed
an innovative depolymerization technology that utilizes low heat
and no added pressure to convert low value plastic and polyester
fiber waste into 100% recycled virgin-quality Loop™ PET resin.
Loop™ PET resin is suitable for both food-grade packaging and
polyester fiber applications and, if sorted correctly, is
infinitely recyclable.
This future-facing partnership and pioneering recycling process
will help Garnier save PET plastic waste that cannot yet be
recycled within conventional recycling processes. By combining its
iconic Micellar Cleansing Water and Loop Industries' innovative
technology, Garnier is taking another step forward in the brand's
long-standing commitment to increasingly create more sustainable
packaging for their products.
Together, Garnier and Loop Industries work to create value out
of difficult to recycle PET plastic waste and will explore new
avenues to develop innovative initiatives for both the people and
the planet.
Adrien KOSKAS, Garnier's Global Brand President, said:
"Garnier stands for Green Beauty For All Of Us, consistently
working towards concrete actions to become a more sustainable
beauty brand. We are proud to be working with Loop Industries to
launch the first Garnier Micellar Water bottle made of previously
unrecyclable PET plastic waste. This technology has the potential
to change the game when it comes to recycling and our partnership
demonstrates our continued efforts to bring to market more
environmentally friendly packaging, as part of our bold commitment
to encourage plastic circularity."
Daniel SOLOMITA, Founder and CEO of Loop Industries,
added: "At Loop, our mission has centered around building a
circular economy in which PET waste is not sent to landfills or
incinerated but is infinitely recycled. This partnership with the
Garnier brand is an important step towards making circularity the
norm and showcasing that today's waste can be tomorrow's resource.
We are proud to work with forward-thinking partners such as
Garnier, who are determined to make a positive change."
Notes to editors:
About Garnier:
Garnier is an accessible global beauty
brand, with a mission to bring Green Beauty to all of us. Since
1904, Garnier has been offering products inspired by nature and
powered by Green Sciences, for maximum efficacy for the people and
minimum impact on the planet. We believe beauty is a force for
good. From empowering all of us to take #OneGreenStep to support
communities at the forefront of the climate crisis. Committed to
providing more transparency, Garnier was the first mass beauty
brand to launch a pioneering Product Environmental and Social
Impact Labelling scheme allowing consumers to make more sustainable
choices. The Garnier brand is animated by its daughter brands:
Fructis, Ultra Doux, Garnier Bio,
SkinActive, Ambre Solaire, Olia, and
Nutrisse. All Garnier products are globally approved by Cruelty
Free International under the Leaping Bunny Programme.
For more information: www.garnier.co.uk
Garnier key facts & figures:
- Sold in 64 countries.
- 2 billion products produced each year.
- All Garnier products, globally, are approved by Cruelty Free
International under the Leaping Bunny programme.
- Garnier commits to Green Beauty a complete end-to-end approach
to sustainability. The aim is to transform every stage of Garnier's
value chain, reducing or eradicating environmental impact in the
following areas:
More recycled & recyclable
materials:
- In 2021, 12,200 tons of virgin plastic were avoided, thanks to
the use of recycled plastic
- In 2021, 31% of our annual plastic consumption is with
the use of recycled plastic
Greener sciences & formulas:
- By 2023, all bio-based ingredients will be sustainably
sourced
- By 2025, 100% of Garnier's new and renovated products will have
an improved environmental profile
- 65% of our ingredients are bio-based or derived from abundant
minerals or from circular processes
More renewable energy:
- 100% carbon-neutral industrial sites by 2025, using renewable
energy
- 62% of our industrial sites are already carbon neutral
More solidarity sourcing and
inclusivity:
- By 2025 Garnier will have empowered 1,500 communities worldwide
as part of its Solidarity sourcing programme
In addition, to help fight against the impact
of plastic pollution Garnier has partnered with two
organizations:
- Ocean Conservancy - helping with the environmental
impact of plastic pollution.
- Plastics For Change - helping with the social
impact of plastic pollution.
About Loop Industries:
Loop Industries is a technology
company whose mission is to accelerate the world's shift toward
sustainable PET plastic and polyester fiber and away from our
dependence on fossil fuels. Loop Industries owns patented and
proprietary technology that depolymerizes no and low-value waste
PET plastic and polyester fiber, including plastic bottles and
packaging, carpets and textiles of any color, transparency or
condition and even ocean plastics that have been degraded by the
sun and salt, to its base building blocks (monomers). The monomers
are filtered, purified and polymerized to create virgin-quality
Loop™ branded PET resin suitable for use in food-grade packaging
and polyester fiber, thus enabling our customers to meet their
sustainability objectives. Loop™ PET plastic and polyester fiber
can be recycled infinitely without degradation of quality,
successfully closing the plastic loop. Loop Industries is
contributing to the global movement towards a circular economy by
reducing plastic waste and recovering waste plastic for a
sustainable future.
Common shares of the Company are listed on the NASDAQ Global Market
under the symbol "LOOP."
For more information, please visit www.loopindustries.com
Follow Loop on Twitter: @loopindustries, Instagram: loopindustries,
Facebook: Loop Industries and LinkedIn: Loop Industries
Forward-Looking Statements:
This news release contains
"forward-looking statements" as defined in the U.S. Private
Securities Litigation Reform Act of 1995. Such statements may be
preceded by the words "intends," "may," "will," "plans," "expects,"
"anticipates," "should," "could," "projects," "predicts,"
"estimates," "aims," "believes," "hopes," "potential" or "continue"
the negative of such terms or similar words. These forward-looking
statements include, without limitation, statements about Loop's
market opportunity, its strategies, ability to improve and expand
its capabilities, competition, expected activities and expenditures
as Loop pursues its business plan, the adequacy of its available
cash resources, regulatory compliance, plans for future growth and
future operations, the size of Loop's addressable market, market
trends, and the effectiveness of Loop's internal control over
financial reporting. Forward-looking statements are not guarantees
of future performance, are based on certain assumptions and are
subject to various known and unknown risks and uncertainties, many
of which are beyond Loop's control, and cannot be predicted or
quantified and consequently, actual results may differ materially
from those expressed or implied by such forward-looking statements.
Such risks and uncertainties include, without limitation, risks and
uncertainties associated with among other things: (i)
commercialization of Loop's technology and products, (ii) Loop's
status of relationship with partners, (iii) development and
protection of Loop's intellectual property and products, (iv)
industry competition, (v) Loop's need for and ability to obtain
additional funding relative to its current and future financial
commitments, (vi) engineering, contracting and building Loop's
planned manufacturing facilities, (vii) Loop's ability to scale,
manufacture and sell its products in order to generate revenues,
(viii) Loop's proposed business model and its ability to execute
thereon, (ix) adverse effects on Loop's business and operations as
a result of increased regulatory, media or financial reporting
scrutiny and practices, rumors or otherwise, (x) disease epidemics
and health related concerns, such as the current outbreak of
additional variants of coronavirus (COVID-19), which could result
in (and, in the case of the COVID-19 outbreak, has resulted in some
of the following) reduced access to capital markets, supply chain
disruptions and scrutiny or embargoing of goods produced in
affected areas, government-imposed mandatory business closures and
resulting furloughs of Loop's employees, government employment
subsidy programs, travel restrictions or the like to prevent the
spread of disease, and market or other changes that could result in
noncash impairments of our intangible assets, and property, plant
and equipment, (xi) the outcome of the ongoing SEC investigation or
the class action litigation filed against Loop, (xii) Loop's
ability to hire and/or retain qualified employees and consultants
and (xiii) other factors discussed in Loop's subsequent filings
with the Securities and Exchange Commission ("SEC"). More detailed
information about Loop and the risk factors that may affect the
realization of forward-looking statements is set forth in Loop's
filings with the SEC. Investors and security holders are urged to
read these documents free of charge on the SEC's web site at
http://www.sec.gov. Loop assumes no obligation to publicly update
or revise its forward-looking statements as a result of new
information, future events or otherwise.
Loop:
Investor Relations:
Kevin C.
O'Dowd, Vice-President Communications & Investor
Relations
Loop Industries, Inc.
+1 617-755-4602
kodowd@loopindustries.com
Media Inquiries:
Andrea
Kostiuk, VP Marketing & Communications
Loop Industries, Inc.
+1 (450) 951-8555
akostiuk@loopindustries.com
1 Considered as a lost resource, as not taken into
account by existing recycling streams
2 Except
cap, labels and additives
3 If correctly
sorted
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SOURCE Garnier