KRISPY KREME® Launches All-New, Improved Coffee Line with Richer Roasts, Better Beans and More Options to Customize
September 14 2023 - 6:00AM
Business Wire
Guests can receive a FREE doughnut of choice
when they try any all-new coffee or espresso beverage Sept.
14-17
Coffee and doughnut lovers, sip back and enjoy! Krispy Kreme® is
introducing a full line of more than two dozen hot, frozen and iced
coffees that are all-new, made with richer roasts and better
beans.
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the full release here:
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Guests can receive a FREE doughnut of
choice when they try any all-new coffee or espresso beverage Sept.
14-17. (Photo: Business Wire)
Beginning today at participating shops throughout the U.S.,
Krispy Kreme is expanding its permanent beverage menu, serving
updated iced, frozen and hot coffees, all of which feature new,
smoother blends and richer roasts for fresh, delicious flavor.
Krispy Kreme also is adding oat milk to its menu, giving fans more
options to customize their coffee.
“Krispy Kreme fans expect an awesome doughnut experience that
exceeds their expectations. It’s time we delivered coffee worthy of
pairing with our iconic doughnuts,” said Dave Skena, Global Chief
Brand Officer for Krispy Kreme. “With richer roasts, better beans
and exceptional taste, we’re excited for our fans to try these new
coffees.”
Fans who purchase any of Krispy Kreme’s all-new coffees or
expresso beverages (hot, iced or frozen) can enjoy a FREE doughnut
of choice Sept. 14 through 17 at participating shops while supplies
last via in shop and drive-thru or by ordering for pick-up via
krispykreme.com or the brand’s app using the promo code
SWEETDUO.
The new coffees – available in-shop and for delivery via
ordering online or the company’s app –are part of a comprehensive
relaunch of Krispy Kreme’s beverage program that, in addition to
the new roasts and blends, includes upgraded equipment and team
member training to standardize drink consistency.
Using Arabica beans that are 100 percent responsibly sourced,
Krispy Kreme’s all-new brewed coffee features an improved classic,
medium roast blend, while adjusted roast levels of espresso offer a
better taste and consistent coffee sipping experience. The more
than two dozen updated coffee beverages include:
- Original Glazed® Iced Coffee: Smooth and Sweet. A
taste of our iconic Original Glazed® Doughnut in a cup.
- Frozen Caramel Mocha Latte: Creamy caramel mocha
and espresso blended with ice and topped with whipped cream and a
caramel and chocolate drizzle.
- Caramel Latte: Our specialty latte blended with
Ghirardelli® caramel sauce, topped with whipped cream and caramel
drizzle.
- Classic Brewed Coffee: Bright and Smooth. A
balanced blend that’s easy to love.
Share how you’re enjoying Krispy Kreme’s all-new and improved
coffee by using #KrispyKreme and tagging @krispykreme on social.
Learn more about Krispy Kreme’s coffee by visiting
https://www.krispykreme.com/allnewcoffee.
About Krispy Kreme Headquartered in Charlotte, N.C.,
Krispy Kreme is one of the most beloved and well-known sweet treat
brands in the world. Our iconic Original Glazed® doughnut is
universally recognized for its hot-off-the-line, melt-in-your-mouth
experience. Krispy Kreme operates in over 30 countries through its
unique network of fresh doughnut shops, partnerships with leading
retailers, and a rapidly growing Ecommerce and delivery business
with nearly 12,000 fresh points of access. Our purpose of touching
and enhancing lives through the joy that is Krispy Kreme guides how
we operate every day and is reflected in the love we have for our
people, our communities and the planet. Connect with Krispy Kreme
Doughnuts at www.KrispyKreme.com, or on one of its many social
media channels, including www.Facebook.com/KrispyKreme and
www.Twitter.com/KrispyKreme.
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version on businesswire.com: https://www.businesswire.com/news/home/20230914586965/en/
Lizzie Duffey Lizzie.Duffey@fleishman.com
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