BEIJING, Dec. 9, 2022
/PRNewswire/ -- iQIYI, an innovative market-leading online
entertainment service in China,
released the virtual reality (VR) variety game show Memoon
Player with the first episode airing on Dec. 9. An iQIYI original production, Memoon
Player invites viewers to join the show participants on their
exciting adventure in the VR-constructed setting of "Memoon land,"
a virtual space based on actual geographic regions on the Moon but
created through VR technologies.
Viewers were excited about the show even before its airing, with
over 1.2 million viewers indicating their interest on the iQIYI app
before the show's premiere.
The first episode featured show participants putting on their
motion capture suits and entering their avatars into the virtual
landscape, where the avatars interacted, competed in games, and
even performed on the virtual stage.
Released in conjunction with the show was the "Memoon Land" APP,
a virtual interactive space designed to offer users a fully
immersive viewing experience with integrated social elements. The
app allows the viewers to not only join the show participants in
their adventure, but also be part of the games, interact with other
viewers, and even purchase show-inspired merchandise.
Memoon Player showcased a seamless transition
between the virtual and real worlds, which was enabled by an
array of virtual production technologies, including virtual
shooting, virtual games, XR, and holography. A production team of
110 engineers, more than 50 visual designers, and over 60 animators
participated in the making of the show. With help from the
industry's top optical motion capture equipment, the team built a
motion capture studio that can take in the motions of up to eight
avatars at one time, with the points of capture for each avatar
exceeding a thousand. Working with top industry players including
Qualcomm, Baidu, QIYU VR, and others, the team also installed over
20 workstations for virtual human skeletal orientation and UE
CHEN Wei, Senior Vice President of iQIYI, chief producer and
chief director of Memoon Player, pointed to three features
that set the variety show apart: "The show is, first and foremost,
joyful, and it brings users much laughter, which is the most
fundamental element of entertainment. With its brand-new format
unseen in other variety shows, Memoon Player also encourages
adventure and imagination from not just the creative team but also
the viewers. The show is also ground-breaking as the players
connect to their avatars and enter the parallel world which
provides an unprecedented viewing experience."
Memoon Player is not just an exciting experiment in
the realm of variety shows but also an embodiment of the endless
possibilities in the future of entertainment. Steadfast in driving
tech-enabled innovation, iQIYI has previously launched a number of
VR-integrated entertainment projects including The Last One
Standing VR, the first sci-fi VR production in China, and THE9's "X-City" Concert, the
world's first extended reality (XR) live concert on cinematic class
LED stage with photorealistic virtual production. Going forward,
the company remains dedicated to helping usher in the new era of
entertainment defined by the integration of technology and IPs.
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