HKBN to Blanket Hong Kong With "Service with Heart" Campaign
February 15 2011 - 5:26AM
Hong Kong Broadband Network Ltd. ("HKBN"), a wholly owned
subsidiary of City Telecom (H.K.) Limited (HKSE:1137) (Nasdaq:CTEL)
has launched our latest "Service with Heart" campaign. Leveraging
our pioneering "hardware" advantage of symmetric 100Mbps and 1Gbps
broadband services, we are now laying our "software" advantage of
superior customer engagement. Instead of the traditionally accepted
mass hotline approach to customer service, each of our 500,000-plus
broadband customers now enjoy the service of a dedicated account
manager, similar to the service you would expect from a private
bank.
With the conviction that "Happy Talents bring Happy Customers",
this is an all-round 360°degree customer engagement campaign, from
internal to external, to delight our customers with Service from
the Heart. Internally, we kicked off the campaign with Pledge
Ceremonies in Hong Kong & Guangzhou on 9 and 11, February 2011,
for all our 3,200 Talents.
Externally, the message will be blanketed across Hong Kong via
outdoor billboards in prime locations, print ads, and panels at key
public transport terminals, as well as comprehensive TV commercials
(see Appendix for video links).
"We hope to spread 'Service with Heart' DNA to the whole
company, and therefore, this campaign is not only an external
above-the-line marketing exercise, but a genuine action from the
hearts of all our Talents," said William Yeung, CEO of HKBN. "It
takes heart, not just ears, to delight customers. With our Customer
Engagement Officers dedicated to meeting each customer's needs, our
service will cultivate a two-way, long-term relationship rather
than answering one-off enquiries."
Yvonne Lo, CEO of HKBN's brand management agency M&C Saatchi
said, "Service is more than a frontline staff's attitude. It must
be from the top down, supported by the company's management with
vision, commitment, and a sense of mission. Without heart, it's
only a job. With heart, HKBN's Talents can ignite each other's
passion for service excellence. I'm glad to see HKBN's management
making a pledge to surprise their customers with service that truly
comes from the heart."
Please visit our minisite for TV commercials:
http://www.hkbn.net/servicewithheart/
For the full Press Release, please download at:
http://reg.hkbn.net/ctigroup_admin/files_upload/PR_ServiceWithHeart_E.pdf
CONTACT: Corporate Communications
Jessie Cheng
Tel: +852 3145 4118
Fax: +852 2199 8372
Email: chengcm@ctihk.com
Investor Engagement
Peggy Chan
Tel: +852 3145 6068
Fax: +852 2199 8655
Email: investor_engagement@ctihk.com
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