GAN Opens Digital Marketing Agency in Tel Aviv, Israel
April 20 2018 - 12:27PM
Business Wire
Appoints senior executive Meir Deutsch,
formerly of William Hill Online
GAN plc (“GAN” or the “Company”), an award-winning developer and
supplier of enterprise-level B2B Internet gaming software, services
and online gaming content in the United States, has opened ‘GAN
Digital’, an in-house marketing agency to provide digital user
acquisition & retention services to selected GAN clients
worldwide. Operations at GAN Digital will be led by experienced
senior digital marketing executive Mr. Meir Deutsch who joins GAN
from William Hill Online and will serve as the Managing Director of
GAN Digital.
Marketing services by GAN Digital are anticipated to commence in
Q2 2018 focused on driving user acquisition and retention of real
money Internet gaming customers in diverse regulated European
markets.
Highlights
- Proven European digital marketing
experience on-boarded within GAN’s enterprise and offered as an
incremental service to selected clients of real money Internet
gaming.
- Widens the strategic scope of ancillary
services available to GAN’s operator clients worldwide.
- Formerly the Head of Marketing
Planning, Operations & CRM at William Hill Online, Mr. Deutsch
brings more than a decade of digital marketing experience to GAN,
together with a deep understanding of Internet gaming marketing and
associated investment strategies.
Management Commentary
Dermot Smurfit, CEO of GAN commented:
“Bringing proven real money Internet gaming marketing experience
to GAN’s current and future clients is an increasingly important
strategic aspect of GAN’s US market position as a provider of both
our enterprise Platform for Internet gaming together with ancillary
marketing services to support client success. We’re delighted to
announce the formal opening of GAN Digital in Tel Aviv,
long-established as a hotbed of marketing innovation and Internet
gaming expertise.”
Meir Deutsch, Managing Director of GAN Digital commented:
“After more than six years building William Hill Online and
investing substantial marketing capital for one of the UK’s largest
and best-known brands, GAN offers the exciting opportunity to bring
online new challenger brands in Europe designed to leverage
land-based casino properties in the US. Tel Aviv remains one of the
world’s pre-eminent centers of digital marketing technology and
offers the intellectual capital required to build substantial
Internet gaming businesses online for our clients.”
GAN | Overview
GAN is a leading B2B supplier of Internet gaming enterprise
software-as-a-service solutions to the US land-based casino
Industry. GAN is listed on the ESM Market of the Irish Stock
Exchange and the AIM Market of the London Stock Exchange under the
ticker: GAN
The Company has developed an Internet gaming enterprise software
system, GameSTACK™, which it licenses principally to land-based US
casino operators as a turnkey technology solution for both
regulated real-money and/or virtual Simulated Gaming. GAN has
thirteen (13) clients of Simulated Gaming principally in US; two
(2) clients of real money Regulated Gaming in New Jersey; one (1)
client of real money Regulated Gaming in Pennsylvania; and ten (10)
clients of real money Regulated Gaming in Europe.
The Internet Gaming System, developed in London under a UK
Gambling Commission license, is certified to the highest technical
standards currently required by gaming regulators.
In April 2017 GAN was granted a Casino Service Industry
Enterprise license by the New Jersey Division of Gaming Enforcement
being GAN’s first privileged gaming license in the United
States.
For more information please visit www.GAN.com
FAQ’s about GAN’s real money online Regulated Gaming
- Soft-launched in December 2017,
marketing of WinStar.com will commence in Q2 2018 led by GAN
Digital in Tel Aviv. WinStar.com is fully-licensed in Alderney
& the UK offering an innovative new Internet gaming experience
to residents of fast-growing regulated Internet gaming markets in
Europe.
- Real money online Regulated Gaming for
GAN comprises wholly-regulated and US-compliant Internet gaming
where end user players resident in wholly-legal jurisdictions
deposit & wager real money while playing casino games online.
GAN received its first full US gaming licence in April 2017 awarded
by the State of New Jersey. GAN’s Regulated Gaming business
activities are centred on the UK and Italy in Europe and the State
of New Jersey in the US with preparations for real money regulated
Internet gaming in Pennsylvania already underway following the
passage into law of enabling legislation on October 30, 2017.
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version on businesswire.com: https://www.businesswire.com/news/home/20180420005604/en/
GANDermot Smurfit, +44 (0) 20 7292 6262Chief Executive
Officerdsmurfit@GAN.comorUS Investors:The Equity
GroupAdam Prior, 212-371-8660aprior@equityny.comorUK &
Ireland Investors:Walbrook PRPaul Cornelius, +44 20 7933
8780GAN@WalbrookPR.comorDavy (Nominated Adviser, ESM Adviser and
Joint Broker)John Frain / Barry Murphy, +353 1 679
6363orLiberum (Joint Broker)Neil Patel / Cameron Duncan, +44
(0) 20 3100 2000
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