Freshpet launches its first apparel collection
in collaboration with the singer just in time for the
holidays, with 100% of proceeds going to animal rescues
BEDMINSTER, N.J., Oct. 1, 2024
/PRNewswire/ -- Freshpet (NYSE: FRPT) today launches its
first-ever apparel collection with its global superstar partner
Meghan Trainor in time for the
holiday season. The collection includes a "Dog Mom" and "Dog Dad"
sweatshirt - sold separately or bundled with other pet-related
products. Available only on https://shop.freshpet.com/,
consumers can select from an assortment of new, on-trend
products. All proceeds from sales are going to Freshpet's
partner animal rescues including St. Hubert's Animal Welfare
Center, Pennsylvania SPCA, Stray
Dog Rescue, and Wags & Walks LA.
"When we released the "I'm A Dog Mom" music video, there were a
lot of people asking for the "Dog Mom" sweatshirt I wore in it. So,
I thought, why not design some for the holidays, and give back at
the same time!" said Trainor. "I am proud to be a Dog Mom to my
four girls, even more proud to kick off the holiday season by
raising money and awareness for animal shelters around the
country."
The collection includes a "Dog Mom" long-sleeved sweatshirt, a
"Dog Dad" long-sleeved sweatshirt, a green bandana, and a green
stainless-steel dog bowl. Prices range from $49.95 to $69.95. A
free gift will be included with every purchase and all sales are
final.
"We are excited to launch the next phase of our partnership with
Meghan by creating our first apparel collection," said Scott Morris, Freshpet Co-Founder and President.
"We know how much shelters are struggling around the country, and
so when this opportunity arose, we were honored to be involved and
excited to see where it will go."
For more information, please visit
Freshpet.com/meghan-trainor.
About Freshpet x Meghan
Trainor
In April 2024,
Freshpet announced a partnership with global superstar Meghan Trainor, the pop hitmaker behind "All
About That Bass," "Made You Look," and her recent hit with T-Pain,
"Been Like This". As part of the Freshpet campaign,
Trainor wrote and recorded "I'm a Dog Mom," a new song and
video specifically highlighting her love of being a dog mom and the
importance she places on feeding real, healthy food to
pets. Meghan and her four dogs appeared in the unique music
video. She continues to appear in a wide-reaching digital,
streaming, and social media campaign.
About Freshpet
Freshpet is the leading fresh food for
dogs and cats, feeding fresh to over 12 million pet households.
Since its conception in 2006, Freshpet has been on a mission to
transform the lives of dogs and cats through the power of fresh,
nutritious food, while pushing the boundaries of sustainable
practices. The recipes are developed by Veterinarian Nutritionists
and made with natural whole ingredients, like fresh meats,
vegetables and fruits, which are cooked in small batches at lower
temperatures to preserve their natural goodness. Sustainably-made
in Bethlehem, PA and their new
Kitchens in Ennis, TX, Freshpet
foods and treats are kept refrigerated until they arrive at
Freshpet fridges in local markets, or are delivered direct to
consumers.
Freshpet is available in a growing number of mass, grocery,
natural food, club, and pet specialty retailers across the United States, Canada and Europe, as well as online in the U.S. for
direct delivery in select markets. From the care taken in
partnering with farmers whose values align with theirs, to how each
recipe is made, Freshpet's commitment to integrity, transparency
and social responsibility is a point of pride.
About Meghan
Trainor
Meghan
Trainor first made history in 2014 with her
diamond-certified smash single "All About That Bass." Since
then, the award-winning singer, songwriter, and
multi-instrumentalist has garnered a GRAMMY® for Best New Artist,
achieved eight multi-platinum singles and two multi-platinum
albums, sold out three world tours, penned multi-platinum hits for
peers across pop and country, and received countless industry
awards and nominations. Expanding her influence on pop culture, she
starred on FOX's hit series THE FOUR: Battle for Stardom and
on the superstar coaching panel of The Voice UK. She kicked
off 2020 with the release of her third full-length album,
Treat Myself (Epic Records), which includes the
platinum smash "No Excuses" as well as blockbuster anthems
and collaborations such as "Nice To Meet Ya" [feat. Nicki
Minaj], "Genetics" [feat. Pussycat Dolls], and "Wave"
[feat. Mike Sabath]. At the end of
2020 she released her first-ever Christmas album, A Very
Trainor Christmas, featuring the #1 holiday radio single
"White Christmas" featuring Seth
MacFarlane. In 2021, we got to watch her as the host of
Top Chef Family Style on Peacock and as a judge on Clash
of the Cover Bands on E!. In September of 2021 she also
launched her podcast Workin' On It which she hosts alongside
her brother, Ryan Trainor. In 2022
Meghan released her fourth full-length album, Takin' It
Back, which takes you through her journey into marriage,
motherhood, and achieving a new level of confidence. The album
features colossal certified platinum hit "Made You Look,"
which has garnered over 300 million streams and become a global
sensation, being used in over 6 million videos on social media to
date. The track also took the #1 spot on Billboard's Adult Pop
Airplay chart and Hot AC chart and won the first-ever Rolling Stone
Sound of the Year award at the Streamys. She kicked off 2023 by
joining the judging panel of the iconic star-maker series,
Australian Idol, in its highly anticipated return to air. In
March, Meghan released Takin' It Back (Deluxe), which
features 3 new songs including new single "Mother." To
celebrate the holiday season, Meghan teamed up with Jimmy Fallon to release their playful
collaboration, "Wrap Me Up." In April
2023, Meghan made her literary debut with Dear Future
Mama, a humorous, unflinching guide to pregnancy and
motherhood. Meghan also gave birth to her second child with husband
Daryl Sabara, Barry Bruce Trainor. This summer, Meghan
released her sixth studio album entitled Timeless, which
includes hit songs "Been Like This" featuring T Pain, and
"To the Moon." Meghan has also kicked off her first
North American tour in 8 years, The Timeless Tour. Ahead of the
tour, Meghan released Timeless (Deluxe), which
features three new songs - "Booty" feat. Paul Russell, "Make A Move," and
"Criminals," which is featured in Netflix's The
Perfect Couple.
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SOURCE Freshpet