Entropic Partners With Flingo for Interactive TV Within Set-Top Boxes and Second Screens
January 08 2013 - 12:07PM
Marketwired
The Consumer Electronics Show -- Flingo
(www.flingo.tv), a leading developer of TV and STB software, today
announced that Samba (http://mwne.ws/13edhXd), its new interactive
TV platform, will be integrated into Entropic's next-generation
set-top box (STB) chipsets to instantly synchronize any screen --
TV, tablet, phone or PC -- with live TV shows. Samba automatically
identifies live TV shows and TV advertisements, and almost
instantly presents the viewer with real-time information and social
media discussions about the programing within the TV or STB
user-interface or nearby Smart Phone, tablet or PC.
Entropic is a leading manufacturer of semiconductor solutions
for the connected home. Its platform offers substantial features
and performance and is recognized for powering leading STBs,
including: Cisco, Motorola, Humax, Technicolor and Pace. Entropic
is also a pioneer in MoCA® (Multimedia over Coax Alliance), which
is at the heart of the IP STB revolution that is taking place in
the consumer's home today. By using MoCA, consumers can move
high-bitrate HD video as well as ensure a reliable network backbone
to other devices in the home that are running Flingo apps.
The Entopic platform integrated with Samba makes watching TV
more engaging as viewers can discover content on the TV or via
their mobile device, and instantly share their favorites with
friends. Samba delivers capabilities such as check-ins, tweets,
polls, quizzes, cast and crew information, and special offers
directly on the TV itself. Underlying Samba, Flingo has a unique
approach of embedding its content recognition technology into the
chipset's operating system, rather than relying on the microphone
from second screen devices to identify broadcast content playing on
the TV. Flingo's technology can identify related content within a
few seconds of changing channels, and makes this context available
to applications running on the TV, STB or any device within the
home. It also makes traditional advertisements actionable, dynamic
and swappable if the network or operator enables these
features.
"Entropic's set-top box system-on-a-chip solution is a high
performance platform and leverages the intelligence of Flingo's
video content detection algorithm to drive new opportunities for
service providers and advertisers," said Dr. Anton Monk, co-founder
and vice president of Technology at Entropic. "Our partnership with
Flingo enables operators and advertisers to monetize the set-top
box by obtaining higher ARPU and finer granularity and insight into
viewership trends."
"Working with Entropic allows us to support TV operators with a
turnkey solution for social TV, interactive ads, and second screen
experiences," said Ashwin Navin, CEO and co-founder of Flingo. "We
are excited to announce this joint-offering to operators and
set-top box manufacturers worldwide."
Flingo will be demonstrating Samba in Las Vegas at CES 2013 in
the Central Hall (booth 15239). It will also be available for
demonstration in Entropic's showroom at the Wynn Las Vegas - Alsace
Ballroom.
About Entropic Entropic™ (NASDAQ: ENTR) is
a world leader in semiconductor solutions for the connected home.
The Company transforms how traditional HDTV broadcast and IP-based
streaming video content is seamlessly, reliably, and securely
delivered, processed, and distributed into and throughout the home.
Entropic's next-generation Set-top Box (STB) System-on-a-Chip (SoC)
and Connectivity solutions enable Pay-TV operators to offer
consumers more captivating whole-home entertainment experiences by
transforming the way digital entertainment is delivered, connected
and consumed -- in the home and on the go. For more information,
visit Entropic at: www.entropic.com
About Flingo Founded in 2008, Flingo
delivers a more engaging TV experience through its portfolio of
applications and TV platform technologies. Flingo publishes more
STB apps than any other company in the world and is a product and
service of Free Stream Media Corp. Flingo's automatic content
recognition (ACR) platform, Samba, seamlessly connects STBs,
laptops or tablets and mobile phones via a web browser to instantly
deliver contextually relevant information to viewers' second
screens. Flingo is currently available on over 15 million screens,
in 118 countries worldwide. For more information, please visit
http://flingo.tv/acr-syncapps.html, or follow @FlingoTV.
Forward-Looking Statements Statements in
this press release that are not strictly historical in nature
constitute "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. Such statements
include, but are not limited to, statements regarding Entropic's
STB SoC and MoCA home networking technology and statements
regarding the anticipated benefits from the collaboration between
Entropic and Flingo. Such forward-looking statements involve known
and unknown risks, uncertainties and other factors which may cause
Entropic's and/or Flingo's actual results to be materially
different from any results expressed or implied by such
forward-looking statements. These factors include, but are not
limited to, the success of the collaboration between Entropic and
Flingo, which will depend, in part, on risks associated with market
acceptance for the devices referenced in this press release, and
dependence on operators to purchase and deploy such products. All
forward-looking statements are qualified in their entirety by this
cautionary statement.
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Press Contacts Lydia Howard Vantage Communications for
Flingo +1.413.461.1218 lhoward@flingo.tv Deb Hart Director,
Investor Relations, Entropic +1 858.768.3852
debra.hart@entropic.com Chris Fallon Senior Director, Corporate
Communications, Entropic +1 917.974.1667
chris.fallon@entropic.com
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