Entropic Unveils New Company Logo, Brand Identity
January 03 2013 - 8:00AM
Entropic (Nasdaq:ENTR), a world leader in semiconductor solutions
for the connected home, today officially launched its new brand
identity, inclusive of a refreshed corporate logo, evolved message
platform, re-designed Web site, and a more vibrant corporate color
palette and image scheme combination.
The updated brand identity represents a significant shift in
Entropic's overall vision, look and message. The Company felt an
updated brand was important to unify its global organization since
making two transformative acquisitions in 2012.
The corporate logo has been modernized to reflect the newly
integrated Company, yet maintains the integrity of key elements
within its original logo such as the curved symbol, which is
illustrative of the entropy curve from which the Company's name is
derived. The new logo adds dimension and motion to the previous
logo symbol, reflecting the Company's ability to move video and
other multimedia content into and throughout the home and on the
go. The logotype is upright and powerful, underscoring the strength
in the Company, its global team and its product portfolio. Entropic
also moved to a more energetic color palette indicative of the
vibrancy within the connected home industry, and employed a
master-brand circuitry theme to emphasize the role Entropic plays
in powering connected home entertainment with its silicon and
software solutions.
Under the new brand identity, the Company dropped
"Communications" from its name in all new marketing communications
programs. This deliberate move showcases that in a world of
converged devices, markets and offerings, Entropic is focused on
serving the connected home entertainment market.
"Since growing through acquisition, we required
a stronger brand identity to distinctly communicate Entropic's
integrated focus, singular vision for delivering platform
semiconductor solutions and dedication to instilling confidence in
a unified product roadmap," said Chris Fallon, senior director,
Corporate Communications, Entropic. "We believe the new brand
identity and logo tightly blends Entropic's global resources and
further strengthens the Company on its mission to transform the way
digital home entertainment is delivered, connected and
consumed."
The previous logo and brand guidelines served the Company for
more than a decade. During that period, Entropic expanded its
portfolio and evolved into the only pure-play platform
semiconductor company in connected home entertainment. Today,
Entropic transforms the way digital entertainment is delivered and
distributed into and throughout the home with its direct broadcast
satellite (DBS) outdoor unit (ODU) and Broadband Access silicon
solutions; addresses how content is connected within the home via
MoCA® (Multimedia over Coax Alliance) silicon and software; and
enables the secure consumption of media in the home through
world-class system-on-a-chip (SoC) technology and
transcoding-partnered solutions.
An evolution brand video can be viewed on the Company's YouTube
page and the full story of the Company evolution can be found on
its newly designed Web site in the corporate profile section. For
this rebrand initiative, Entropic worked in close collaboration
with creative partner Promar Designs, based in San Diego,
Calif.
About Entropic
Entropic is a world leader in semiconductor solutions for the
connected home. The Company transforms how traditional HDTV
broadcast and IP-based streaming video content is seamlessly,
reliably, and securely delivered, processed, and distributed into
and throughout the home. Entropic's next-generation Set-top Box
(STB) System-on-a-Chip (SoC) and Connectivity solutions enable
Pay-TV operators to offer consumers more captivating whole-home
entertainment experiences by transforming the way digital
entertainment is delivered, connected and consumed – in the home
and on the go. For more information, visit Entropic at:
www.entropic.com.
The Entropic logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=4255
Forward-Looking Statements
Statements in this press release that are not strictly
historical in nature constitute "forward-looking statements." Such
statements include, but are not limited to, statements regarding
the expected benefits of Entropic's technology solutions, and
continued or future integration of technology into products of
OEMs. Such forward-looking statements involve known and unknown
risks, uncertainties and other factors which may cause Entropic's
actual results to be materially different from historical results
or from any results expressed or implied by such forward-looking
statements. These factors include, but are not limited to, the
effects of competition from alternative technologies; Entropic's
dependence on service providers' connected home needs; the risk
that the market for Entropic's solutions may not develop as
anticipated; the effect of intellectual property rights claims; and
other factors discussed in the "Risk Factors" section of Entropic's
Quarterly Report on Form 10-Q for the quarter ended September 30,
2012. All forward-looking statements are qualified in their
entirety by this cautionary statement. Entropic is providing this
information as of the date of this release and does not undertake
any obligation to update any forward-looking statements contained
in this release as a result of new information, future events or
otherwise.
Copyright © 2013 Entropic. All rights reserved. All other
product or company names mentioned are used for identification
purposes only and may be trademarks of their respective owners.
CONTACT: Entropic Investor Contact:
Debra Hart
+1 858.768.3852
debra.hart@entropic.com
Entropic Media/Industry Analyst Contact:
Chris Fallon
+1 858.768.3827
chris.fallon@entropic.com
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