- Largest 5G consumer study to date captures opinions equivalent
to 1.3 billion consumers and 220 million 5G users
- 5G users spend more time with cloud gaming and AR, while 20
percent have decreased usage of Wi-Fi on their phones at home and
other locations after upgrading
- Seven-in-ten 5G users expect more innovative services and
apps, with indoor coverage rated two times more important than
speed or battery life for early adopters
STOCKHOLM, May 12, 2021 /PRNewswire/ -- A new report by
Ericsson (NASDAQ: ERIC) ConsumerLab highlights the impact that 5G
is already having on smartphone users worldwide and what they
expect the technology to deliver in the future. Indoor coverage is
one of the focus areas to emerge from the consumer research, with
one-in-five 5G users already reducing Wi-Fi use on their phones
indoors because of the benefits of 5G mobile connectivity.
The report - Five Ways to a Better 5G - is the result of the
largest global 5G consumer study to date. Covering consumer
sentiment and perception in 26 markets - including the US,
China, South Korea, and the UK - the Ericsson
ConsumerLab study methodology is representative of 1.3 billion
smartphone users globally, including 220 million 5G
subscribers.
The report explores key trends behind the adoption, use and
perception of consumers with and towards 5G. A key report
finding reveals that even by the end of 2020, increased awareness
of service and value benefits could have resulted in 22 percent
more smartphone users with 5G-ready handsets upgrading to 5G
subscriptions.
The report also highlights how 5G is already beginning to
trigger new use behaviors. In addition to reducing Wi-Fi use, early
adopter 5G users also spend an average of two hours more on cloud
gaming and one hour more on augmented reality (AR) apps per week
compared to 4G users.
However, while 5G users are satisfied with speed, about 70
percent are dissatisfied with the availability of innovative
services and new apps. Consumers say they are willing to pay 20 to
30 percent more for 5G plans bundled with digital service use
cases.
Covid-19 lockdowns and movement restrictions mean that the vast
majority of 5G early adopters' regular experiences with the
technology have been indoors. As a result, early adopters indicate
that indoor coverage is two times more important than speed or
battery life in delivering satisfactory 5G experiences.
The report also outlines five ways for communications service
providers (CSPs) to meet consumer expectations both in the
immediate and longer terms,
including:
- addressing the knowledge gap by educating and better marketing
the value of 5G to
consumers
- ensuring consistent quality of indoor and outdoor 5G
coverage
- adapting to network requirements for new 5G
services
- focusing on consumer intent to envision new 5G use
cases
- accelerating availability of existing and new use cases through
ecosystem partnerships
Jasmeet Singh Sethi, Head of
ConsumerLab, Ericsson Research, says: "So far, analyses of 5G
network experiences have mostly focused on 5G speeds and
availability based on independent network measurements. But it is
equally important to understand how 5G early adopters perceive that
experience. With Ericsson ConsumerLab's five recommendations and
insights, CSPs can encourage 5G adoption and meet consumer
expectations."
Read the Ericsson ConsumerLab: Five Ways to a Better 5G report
here.
Ericsson 5G
Ericsson ConsumerLab Report: Harnessing the 5G consumer
potential
Ericsson ConsumerLab: Ericsson
Startup 5G
Ericsson: 5G for consumers: unlock a world of opportunities
NOTES TO EDITORS:
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ABOUT ERICSSON:
Ericsson enables communications service providers to capture the
full value of connectivity. The company's portfolio spans Networks,
Digital Services, Managed Services, and Emerging Business. It is
designed to help our customers go digital, increase efficiency and
find new revenue streams. Ericsson's innovation investments have
delivered the benefits of mobility and mobile broadband to billions
of people around the world. Ericsson stock is listed on Nasdaq
Stockholm and on Nasdaq New York. www.ericsson.com
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Ericsson Press
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Woman enjoys 5G
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