·
iQIYI, China's biggest video streaming app, has teamed up with
Ericsson and China Unicom to optimize mobile network conditions and
offer better viewing experience for its users.
·
Ericsson App Experience Optimization Solution will increase on-app
time and user engagement for iQIYI app via China Unicom's 3G and 4G
networks
Ericsson (NASDAQ: ERIC) announced today that it
has been collaborating with China's leading video streaming service
provider iQIYI and major telecommunication operator China Unicom to
provide better app experiences for iQIYI' s users.
Founded in April 2010, iQIYI is the largest
internet and mobile video service provider in China. Latest
statistics show that as many as 470 million devices used the iQIYI
App during the month of November 2016, making it the most-used
video streaming app in China market. Meanwhile, iQIYI also offers
entertainment and lifestyle services ranging from reading, gaming,
social network, to movie ticketing, live streaming, and e-commerce
business.
As part of the efforts to bring more audience for
iQIYI, mobile network operators need to deliver connectivity
optimized for app users. This means meeting demands of the
continually evolving ecosystem of apps. To that end, Ericsson and
iQIYI provide a testing and optimization methodology aimed at
continually boosting network performance through its App Experience
Optimization solution.
Below graph shows excellent video app coverage in
China Unicom network.
From the network side, iQIYI is leading video
experience in China major video service providers.
China Unicom is also leading video
experience benchmarking based on Ericsson' global database.
Kent Liu, vice president of iQIYI's Technology and
Products Center, says: "Our technology team has always been working
hard to provide premium experience for everyone that uses our
applications. That's why we are joining hands with operators like
China Unicom to make sure that all functions of our applications
can work well via the mobile network. Ericsson's Application
Experience Optimization service has definitely helped us achieve
this goal."
Wang Rui, deputy head of O&M department
in China Unicom, says: " China Unicom's ingenuity network is
committed to continuously improve the network user experience. The
App Experience Optimization technology enables us to effectively
improve video performance and provide a better user experience for
our customers."
The collaboration with iQIYI is the latest project
for the Ericsson App Experience Optimization solution, which has
previously worked with key industry players such as Facebook and
WeChat..
Ericsson provides partners with a clear
picture of the local app experience, correlated with
network-related KPIs such as time to connect, time to content, and
video freeze rate. These points can then be acted upon to optimize
and enhance the end user experience.
Bradley Mead, Head of Managed Services and
Network Design and Optimization, Network Services at Ericsson says:
"Video service is becoming a crucial part of the overall mobile
broadband experience for operators. Both iQiYi and China Unicom are
eager to deliver the best video performance to their customers
which is where Ericsson will help achieve this goal through our
overall systematic approach to optimization and global
competence."
Ericsson and iQIYI are testing user
interactions triggered from iQIYI accounts, which are then measured
on different mobile devices in central Beijing. The results will
provide insight on how to optimize China Unicom's network and
servers, as well as in the iQIYI app. Soon, iQIYI users on China
Unicom networks will have connectivity optimized for their needs,
which will result in increased on-app time and user engagement.
NOTES TO EDITORS
Ericsson at Mobile World Congress
2017
Anything can happen on the digital frontier, a
promising but undiscovered future. From February 27 to March 2 in
Barcelona, Spain, Ericsson is demonstrating a collaborative
approach and innovative solutions to succeed in this arena.
With our customers and partners, we work across
industries, physical boundaries and perceived limitations. Join us
in Hall 2 or online during MWC 2017 and engage in conversations and
demonstrations about our favorite things: 5G; platforms and
services for IT and Cloud, Networks and TV & Media; connected
solutions for industries; the Internet of Things; and partnering
for success.
See you there!
About China Unicom
China Unicom, a state-owned telecom operator
founded in 2009, began as a wireless paging and GSM mobile
operator. China Unicom now offers a range of services in mainland
China, including a national GSM mobile network, data communication,
internet services, and IP telephony. Today, China Unicom the second
largest mobile service provider in China, and the world's fourth
largest provider by subscriber base.
About iQIYI
Founded in April 2010, iQIYI, is the largest
internet and mobile video service provider in China. As an
independently operated subsidiary of Baidu, the world's largest
Chinese search engine, iQIYI has been dedicated to providing
Chinese users with the best possible online video experience along
with entertainment and lifestyle services ranging from reading,
gaming, social network, to movie ticketing, live streaming, and
e-commerce business.
NOTES TO
EDITORS
For media kits, backgrounders and high-resolution photos, please
visit www.ericsson.com/press
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Ericsson is a world leader in
communications technology and services with headquarters in
Stockholm, Sweden. Our organization consists of more than 111,000
experts who have provided customers in 180 countries with solutions
and services since 1876.Together we are building a more connected
future where anyone and any industry is empowered to reach their
full potential. Net sales in 2016 were SEK 222.6 billion (USD 24.5
billion). Ericsson is listed on NASDAQ OMX stock exchange in
Stockholm and the NASDAQ in New York. Read more on www.ericsson.com.
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Ericsson_ChinaUnicom_iQiYi_AEO(Global version)_revA
iQiYi_graph
iQiYi_video experience
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information contained therein.
Source: Ericsson via Globenewswire
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