New Report Series Highlights UA Strategies of
Brands With Breakout Growth
Newsbreak, CashApp, Shazam Named Amongst Top
Transcenders
AUSTIN,
Texas and BOSTON,
May 11,
2022 /PRNewswire/ -- Digital Turbine,
Inc. (Nasdaq: APPS), the leading independent mobile growth
platform, and Apptopia Inc., a leader in real-time competitive
intelligence, today announced the first of a new report series
titled The BRAG (Brand Relative App Growth) Index. The study
highlights UA strategies of mobile apps delivering above average
app install volume relative to prior quarter's brand funnel
(consumer awareness and install intent).
Investing in brand awareness became a higher priority for mobile
marketers one year ago, when App Tracking Transparency (ATT)
limited the access to identifiers for advertisers (IDFA), thereby
shifting focus from targeted ad campaigns to contextual. The first
BRAG Index gives well-timed insight to the mobile marketing tactics
and trends born in this new age of mobile marketing.
Across app categories, the top BRAG-ers engaged in one or more
of the following strategies:
- Offline Partnerships including presence and promotions
with sports teams, games, athletes, and music artists that aligned
a brand with an active fan base.
- Mobile Ecosystem Integrations including product
development that positioned apps on operating systems, blockchain,
payments platforms, and carrier/OEM devices.
- Product-Led Growth including features that make the
experience more valuable to users on each return visit to increase
the likelihood of organic sharing. This came in the form of unique
currency, experiences, entertainment, or information.
"Today's CMOs are always on the lookout for successful growth
strategies," said Greg Wester, head
of On-Device Marketing at Digital Turbine. "Having a method to
identify the brands whose brand growth or mobile performance growth
is truly outpacing the competition was the missing piece. Apptopia,
with their expertise in app performance data, was an ideal partner
to co-design the needed methodology."
"We value looking at problems from many different angles because
oftentimes the most impactful insights come from combining multiple
data points and multiple perspectives," said Jonathan Kay, CEO at Apptopia. "This helps cut
through all the noise in the app stores to find out what's moving
the needle, and that's what we've worked on alongside Digital
Turbine."
The report combines two data sources: end-of-Q2 install volumes
from Apptopia's Performance data, and survey data on consumers'
awareness and install intent of leading apps across seven different
categories completed by Digital Turbine at the beginning of Q4
2021.
The first BRAG Index report series analyzed seven app
categories:
- Shopping
- Streaming Video
- Health & Fitness
- Music & Audio
- Finance
- Food & Drink
- News
Lesser known Retail apps outperformed 33% of leading retail
brands. Lesser known News apps outperformed more than 66% of
leading News brands. In the last six months across all categories,
lesser known apps on average outperformed 46% of leading
brands.
Mobile Apps Unlocked (MAU), June 6-8,
2022
BRAG Index report highlights will be featured at The MAU Event,
during the panel "Post IDFA Success – Learn Top Strategies
Generating Breakout Growth." The event – scheduled for June 7th 2022 at 11AM,
PDT – brings together leaders from top mobile brands in
Las Vegas, NV.
About The BRAG Index
The BRAG Index, or Brand Relative
App Growth Index, is a first of its kind report series to focus on
and measure app's user growth relative to its brand funnel
(i.e., consumer awareness and intent). Digital Turbine and
Apptopia partnered to create the report by integrating consumer
surveys with Apptopia's performance data to identify thriving apps
that are transcending their brand funnel and "punching above their
weight." With this insight, the report series takes an
in-depth look at the winning growth strategies being used by these
Transcender apps. To view the full report go to
www.bragindex.com.
About Digital Turbine
Digital Turbine (NASDAQ: APPS)
powers superior mobile consumer experiences and results for the
world's leading telcos, advertisers, and publishers. Our end-to-end
platform uniquely simplifies our partners' ability to
supercharge their awareness, acquisition, and monetization
— connecting them with more consumers, in more ways, across
more devices. Digital Turbine is headquartered in North America, with offices around the
world. www.digitalturbine.com
Digital Turbin Media Contact
Mimi Torrington
mimi.torrington@digitalturbine.com
About Apptopia
Apptopia is a leader in real-time
competitive intelligence. Brands and financial firms use our
platform to generate insights across mobile apps and connected
devices. Powered by machine learning technology, we collect and
analyze billions of complex data points to surface critical
business signals. Leading brands including Visa, Target, and
Microsoft rely on Apptopia to better understand consumer behavior
and intent across app-based devices to gain a competitive
advantage. Financial analysts access our data analytics via the
Bloomberg Terminal to generate revenue estimates, monitor consumer
engagement across devices, and gain insight into competitive
positioning.
Visit apptopia.com or follow us on LinkedIn and
Twitter to see our insights.
Apptopia Media Contact
Adam Blacker
617-963-0965
ablacker@apptopia.com
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SOURCE Digital Turbine, Inc.