Company also welcomes Stephen Howard-Sarin to lead Retail Media in the
Americas and round out its roster of retail media talent
NEW
YORK, Jan. 3, 2024 /PRNewswire/ -- Criteo
(NASDAQ: CRTO), the commerce media company, today announced the
appointment of Melanie Zimmermann to
lead its global retail media practice. As General Manager, Global
Retail Media, she will be responsible for further building and
scaling Criteo's retail media business and developing its sales
strategy worldwide to better support evolving client needs and
solidify Criteo's leading position in commerce media.
Zimmermann comes to Criteo from Macy's, where she successfully
built Macy's Media Network, the company's retail media network that
reaches more than 46 million customers across Macy's and
Bloomingdale's and influences more
than 440 million transactions online and in-store. In her most
recent role as VP, Head of Macy's Media Network, she was
responsible for developing and executing strategy and leading all
retail media operations from media planning, sales, campaign
management and analytics.
At Criteo, Zimmermann will report to Chief Revenue Officer
Brian Gleason and her team will be
in charge of driving the global vision and strategy of Criteo's
retail media practice and forging alignment across regions. She
will also play a pivotal role in retail media product strategy and
prioritization, closely connecting commercial needs and product
development.
Zimmermann's hire comes on the heels of Stephen Howard-Sarin's appointment as Managing
Director of Retail Media in the Americas in December 2023. Most recently at Instacart as VP
and General Manager of Retail Media, Howard-Sarin brings to Criteo
over a dozen years of retail media experience with leadership
positions at eBay Ads and Walmart Connect. His focus is on building
and growing Criteo's retail media footprint with advertisers and
retailers in the Americas and reports to Sherry Smith, Executive Managing Director,
Americas.
"As we continue to evolve alongside the industry, we're excited
to expand our deep bench of retail media talent with the addition
of two key industry leaders. Melanie has an impressive track record
of building and scaling a high-performing retail media network. Her
experience at Macy's kept her at the forefront of innovation and
will be a key asset as we help unify an ecosystem that's poised for
a new stage of growth," said Brian
Gleason, CRO, Criteo. "In addition, I am confident that
Stephen's diversified experience leading retail media teams for the
last decade will help grow our footprint and continue to transform
the business in the Americas."
According to McKinsey, commerce media could generate over
$1.3 trillion of enterprise value in
the U.S. alone, positioning it to transform the world of digital
advertising in a manner not seen since the rise of programmatic.
Retail media as a subcomponent of that category is expected to
generate $100 billion in ad spending
by 2026.
"With its massive global retailer footprint and thousands of
brand advertiser partners, Criteo is not only a pioneer in retail
media, but it's also constantly evolving its unique position by
tapping into strategic growth areas and building solutions to
create an ecosystem that drives the most value for retailers,
brands, and agencies," said Zimmermann. "I'm excited to join the
company as it continues to develop solutions for its clients'
specific needs and help them reach their full potential with retail
media."
Zimmermann started her career in consulting with Bain &
Company in Europe before joining
Macy's in 2013, where she held different leadership positions
including corporate strategy over the last 10 years. With both
hires, Criteo expands its roster of executives with deep industry
expertise to further shape the future of commerce media.
About Criteo
Criteo (NASDAQ: CRTO) is the global commerce media company that
enables marketers and media owners to drive better commerce
outcomes. Its industry leading Commerce Media Platform connects
thousands of marketers and media owners to deliver richer consumer
experiences from product discovery to purchase. By powering trusted
and impactful advertising, Criteo supports an open internet that
encourages discovery, innovation, and choice. For more information,
please visit www.criteo.com.
Media Contacts
Criteo Public Relations
Florian Herzing,
f.herzing@criteo.com
Criteo Investor Relations
Melanie Dambre, m.dambre@criteo.com
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SOURCE Criteo