ROCK HILL, S.C., Sept. 5, 2019 /PRNewswire/ -- Insignia Group
LC, the leading provider of accessory sales process consulting and
software, today announced that it has published its first Vehicle
Personalization application programming interface (API) on the
Fortellis Automotive Commerce Exchange™ platform, the world's first
open, agnostic platform for the development and marketing of API
based automotive solutions.
"Insignia is the first in the Vehicle Personalization space to
support the future of digital retailing for the automotive
industry," says David Stringer, CEO
of Insignia Group. "We are thrilled to enter the Fortellis platform
as a marketplace for automotive software development and
advancement."
According to Stringer, this is the first of several APIs planned
for release on Fortellis. Details of the API are now available
through Fortellis to dealerships, OEMs and independent software
vendors (ISV) in North America and
will provide the top-selling accessories by vehicle.
"We're very pleased to introduce Insignia Group as the newest
solution publisher on the Fortellis platform," said Steven Liu, vice president, product management,
CDK Global. "Insignia Group is a welcome addition to Fortellis and
joins a growing number of companies creating products that will
shape the future of our industry."
Fortellis is designed to connect automotive-retail processes
with seamless ease and transparency.
About Fortellis Automotive Commerce Exchange™
Platform
Fortellis is a technology platform that
enables the automotive industry to leverage, build, innovate and
integrate solutions and workflows to transform business. The
Fortellis platform—with its Developer Network and
Marketplace—connects software developers, OEMs, and dealers so they
can create new and unique experiences efficiently and seamlessly.
Visit fortellis.io to learn more.
About CDK Global
With more than $2 billion in revenues, CDK Global (Nasdaq:
CDK) is a leading global provider of integrated information
technology and digital marketing solutions to the automotive retail
and adjacent industries. Focused on enabling end-to-end automotive
commerce, CDK Global provides solutions to dealers in more than 100
countries around the world, serving approximately 30,000 retail
locations and most automotive manufacturers. CDK solutions automate
and integrate all parts of the dealership and buying process from
targeted digital advertising and marketing campaigns to the sale,
financing, insuring, parts supply, repair, and maintenance of
vehicles. Visit cdkglobal.com.
About Insignia Group
Insignia Group is the innovator
and industry leader of accessory sales process consulting and
configurator software. Insignia drives exceptional Vehicle
Personalization sales training, configurator software, continual
leadership, and process improvement to the automotive industry.
These core deliverables improve customer experience, increase
customer satisfaction, reduce sales staff turnover, and maximize
profits. Insignia currently supports 18 vehicle brands and serves
dealerships nationwide. Insignia's software solution manages the
fulfillment of nearly $85,000,000 in
accessory sales transactions annually. For more information, visit
www.insigniagroup.com
Media Contacts:
Roxanne Pipitone
847-485-4423
roxanne.pipitone@cdk.com
Chay Raines
888.579.4458
marketing@insigniagroup.com
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SOURCE Insignia Group