Procurement Services Provider Chooses the Bridgeline Unbound Insights Product for Web Analytics Solution
August 30 2018 - 7:00AM
Bridgeline Digital, Inc. (NASDAQ:BLIN), a provider in cloud-based
Web Content Management, eCommerce and Marketing Automation
software, announced today that a procurement services provider has
chosen Bridgeline Insights as their website analytics solution.
The customer seeks to understand the website
usage and behaviors of different audiences and will use the
Insights product in conjunction with the products the Bridgeline
Unbound Digital Experience Platform to power its new website
launching in the coming weeks.
Bridgeline Insights aligns multichannel
marketing efforts with robust dashboarding and reporting
capabilities to track and measure overall usage and behavior,
demographics and other key metrics. This will allow the provider to
better understand usage and behavior of their site visitors and
leverage this behind-the-scenes insight to optimize the site and
deliver a contextual experience based on various audience segments
derived from user interests, past browser history, geographical
location, referral traffic and more.
“Our intuitive Insights offering provides deep
insight and visibility of usage and behavior across website
properties,” said Ari Kahn, Bridgeline Digital’s CEO. “We’re
excited to see how our customers use these actionable insights for
continuous optimization to drive better results.”
About Bridgeline Digital
Bridgeline Digital, The Digital Engagement
Company™, helps customers maximize the performance of their full
digital experience - from websites and intranets to online stores
and campaigns. Bridgeline's Unbound (formerly iAPPS®) platform
deeply integrates Web Content Management, eCommerce, eMarketing,
Social Media management, and Web Analytics to help marketers
deliver digital experiences that attract, engage, nurture and
convert their customers across all channels. Headquartered in
Burlington, Mass., Bridgeline has thousands of quality customers
that range from small- and medium-sized organizations to Fortune
1000 companies. To learn more, please visit www.bridgeline.com or
call (800) 603-9936.
Contact:
Carl Prizzi
Bridgeline Digital, Inc
EVP Products & Solutions
press@bridgeline.com
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