Brera Holdings Announces Control Transaction and Re-Branding Of Mongolian Premier League Team As Brera Ilch FC
October 03 2023 - 8:50AM
Brera Holdings PLC ("Brera Holdings", "Brera" or the "Company")
(Nasdaq: BREA) announced that its wholly-owned subsidiary Brera
Milano S.r.l. (“Brera Milano”) has assumed control of Mongolia’s
Bayanzurkh Sporting Ilch FC (“Bayanzurkh FC”), and is moving
forward with the rebranding as “Brera Ilch FC”.
Bayanzurkh FC, located in Mongolia’s capital Ulaanbaatar, was
founded in 2020 and was recently promoted to the Mongolian National
Premier League, the top-tier professional football league of
Mongolia. Brera Milano intends to manage Bayanzurkh FC’s sports
activities beginning immediately prior to the resumption of the
football season in March 2024.
This latest move brings the Brera brand to Asia, adding a third
continent to its currently top-ranked Brera teams in Europe and
Africa. Brera Strumica in the North Macedonian First Division and
Brera Tchumene in Mozambique’s Second Division are both in the top
tier positions in their respective leagues.
“The Bayanzurkh FC operation has a strong cultural and media
value for Brera, along with the Company’s sporting goals. Mongolia
is a fascinating destination, and we are experiencing enormous
enthusiasm around our arrival, which has already led to several
sponsorship agreements,” said Brera FC General Manager, Federico
Pisanty, while in Ulaanbaatar.
“This partnership is a major milestone for Mongolian football.
Brera’s investment is a testament to their belief in the potential
of our sport and our country. I am confident that this partnership
will help us to take Mongolian football to the next level. I am
excited to see what the future holds for our sport," said Mongolian
Football Federation General Secretary, Mr. Tovuukhorol
Dagvadorj.
“As we embark on this exciting journey in Mongolia, we are proud
to bring the Brera brand to Asia, marking a significant expansion
of our successful football clubs across three continents: Europe,
Africa, and now Asia. This move is a testament to our commitment to
the global football community and our belief in the potential of
Mongolian football. Together with the people of Mongolia, we look
forward to a bright and successful future for Brera Ilch FC,” said
Pierre Galoppi, Chief Executive Officer of Brera Holdings.
Mr. Myagmarjav Ganbaatar, Mongolian Football Federation Board
Member; Mr. Tovuukhorol Dagvadorj, Mongolian Football Federation
General Secretary; Federico Pisanty, Brera Football Club General
Manager; Ala Ramadan, Brera FC llch Country Manager
ABOUT BRERA HOLDINGS PLCBrera Holdings PLC
(Nasdaq: BREA) is focused on expanding its social impact football
(American soccer) business by developing a global portfolio of
emerging football and other sports clubs with increased
opportunities to earn tournament prizes, gain sponsorships, and
provide other professional football- and sports-related consulting
services. The Company seeks to build on the legacy and brand of
Brera FC, the first football club that was acquired by the Company
in 2022. Brera FC, known as “The Third Team of Milan,” is an
amateur football association which has been building an alternative
football legacy since its founding in 2000. In March 2023, the
Company expanded to Africa with the establishment of Brera Tchumene
FC, a team admitted to the Second Division League in Mozambique, a
country of nearly 32 million people. In April 2023, the Company
acquired 90% of the European first division football team Fudbalski
Klub Akademija Pandev in North Macedonia, a country with
participation rights in two major Union of European Football
Association (“UEFA”) competitions. On July 31, 2023, the Company
completed the acquisition of a majority ownership in the Italian
Serie A1 women’s professional volleyball team UYBA Volley
S.s.d.a.r.l. The Company is focused on bottom-up value creation
from undervalued sports clubs and talent, innovation-powered
business growth, and socially-impactful outcomes. See
www.breraholdings.com
Cautionary Note Regarding Forward-Looking
Statements This press release contains forward-looking
statements that are subject to various risks and uncertainties.
Such statements include statements regarding the Company’s ability
to grow its business and other statements that are not historical
facts, including statements which may be accompanied by the words
“intends,” “may,” “will,” “plans,” “expects,” “anticipates,”
“projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,”
“potential” or similar words. Actual results could differ
materially from those described in these forward-looking statements
due to a number of factors, including without limitation, the
Company’s ability to continue as a going concern, the popularity
and/or competitive success of the Company’s acquired football and
other sports teams, the Company’s ability to attract players and
staff for acquired clubs, unsuccessful acquisitions or other
strategic transactions, the possibility of a decline in the
popularity of football or other sports, the Company’s ability to
expand its fanbase, sponsors and commercial partners, general
economic conditions, and other risk factors detailed in the
Company’s filings with the SEC. The forward-looking statements
contained in this press release are made as of the date of this
press release, and the Company does not undertake any
responsibility to update such forward-looking statements except in
accordance with applicable law.
CONTACT INFORMATION:
FOR MEDIA AND INVESTOR RELATIONSPierre Galoppi, Chief
Executive Officer Brera Holdings PLC pierre@breraholdings.com
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