Brera Holdings Announces Sponsorship Deal With Playaz4Playaz for its North Macedonian First Division Football Club Brera Strumica
July 17 2023 - 8:50AM
Brera Holdings PLC ("Brera Holdings" or the "Company") (Nasdaq:
BREA) announced that its North Macedonian First Division football
club, Brera Strumica, closed a sponsorship deal with Playaz4Playaz
(“P4P”), a social network platform dedicated to sports and
connecting athletes and clubs around the world. The agreement was
initiated by 7 Sport Agency and will be operational for the 2023-24
season. This represents Brera Strumica’s first international
sponsorship deal since it was acquired by Brera Holdings.
Playaz4Playaz’s logo will be displayed on Brera Strumica jersey’s
sleeve.
“The partnership aims to develop fan engagement and interaction
with the club and its athletes, and to enhance Brera Holdings’
‘Powered by Brera’ model. Both Brera Holdings and Playaz4Playaz
have an international vision and a multisport approach. For this
reason, the partnership could be extended to other Brera Holdings
clubs, even in sports other than football,” said Brera Holdings
CEO, Pierre Galoppi.
Through chats, photo diaries and live streaming on
Playaz4Playaz, athletes are granting behind the scenes access into
their personal lives, workout sessions, daily activities,
motivational practices, their health and wellness regimen and much
more. All Brera Strumica First Team players, their coach as well as
Chairman, Goran Pandev, will have their profile on P4P and will
give their followers constant updates about their activities. In
addition, some of the club’s merchandise will be uploaded for sale
on P4P’s digital store.
ABOUT BRERA HOLDINGS PLCBrera Holdings PLC
(Nasdaq: BREA) is focused on expanding its social impact football
(American soccer) business by developing a global portfolio of
emerging football and other sports clubs with increased
opportunities to earn tournament prizes, gain sponsorships, and
provide other professional football- and sports-related consulting
services. The Company seeks to build on the legacy and brand of
Brera FC, the first football club that was acquired by the Company
in 2022. Brera FC, known as “The Third Team of Milan,” is an
amateur football association which has been building an alternative
football legacy since its founding in 2000. In March 2023, the
Company expanded to Africa with the establishment of Brera
Tchumene, a team admitted to the Second Division Championship in
Mozambique, a country of nearly 32 million people. In April 2023,
the Company acquired 90% of the European first division football
team Fudbalski Klub Akademija Pandev in North Macedonia, a country
with participation rights in two major Union of European Football
Association (“UEFA”) competitions. In July 2023, the Company
acquired majority ownership in the Italian Serie A1 women’s
professional volleyball team UYBA Volley S.s.d.a.r.l., based in
Busto Arsizio, north of Milan. The Company is focused on bottom-up
value creation from sports clubs and talent outside mainstream
markets, innovation-powered business growth, and socially-impactful
outcomes. See www.breraholdings.com.
Cautionary Note Regarding Forward-Looking
StatementsThis press release contains forward-looking
statements that are subject to various risks and uncertainties.
Such statements include statements regarding the Company’s ability
to grow its business and other statements that are not historical
facts, including statements which may be accompanied by the words
“intends,” “may,” “will,” “plans,” “expects,” “anticipates,”
“projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,”
“potential” or similar words. Actual results could differ
materially from those described in these forward-looking statements
due to a number of factors, including without limitation, the
Company’s ability to continue as a going concern, the popularity
and/or competitive success of the Company’s acquired football and
other sports teams, the Company’s ability to attract players and
staff for acquired clubs, unsuccessful acquisitions or other
strategic transactions, the possibility of a decline in the
popularity of football or other sports, the Company’s ability to
expand its fanbase, sponsors and commercial partners, general
economic conditions, and other risk factors detailed in the
Company’s filings with the SEC. The forward-looking statements
contained in this press release are made as of the date of this
press release, and the Company does not undertake any
responsibility to update such forward-looking statements except in
accordance with applicable law.
CONTACT INFORMATION:
FOR MEDIA AND INVESTOR RELATIONS Pierre
Galoppi, Chief Executive OfficerBrera Holdings PLC
pierre@breraholdings.com
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