Avid’s Global User Community Shows Off Its Media Production Skills Certification with New Badges & Digital Credentials
March 22 2023 - 11:12AM
Avid® (Nasdaq: AVID) has turned on its new Badges & Digital
Credentials program to bring instantaneous recognition to highly
skilled media creation professionals, engineers, educators and
students everywhere. More than 12,000 Avid-certified users are
gaining valuable, differentiated visibility to capture the
attention of peers, clients and prospective employers who insist on
collaborating with talented people who are expert users of the
media industry’s top creative tools and solutions including Media
Composer®, Pro Tools®, MediaCentral®, Avid NEXIS® and others.
Built around the secure and verified Credly platform, Avid’s
Badges & Digital Credentials program prominently signifies the
relevance and integrity of the most sought-after video and audio
production skill sets. Avid presents this new career advantage to
all users who complete Avid certification courses—from creative
individuals working independently, to people working on media
teams, as well as educators, Avid resellers, and technical support
staff who are required to be well-versed in Avid-based media
production workflows in film, television and music. This new
program is one of several ways Avid is addressing today’s
unprecedented skills crisis by fostering a ready workforce of
qualified craftspeople and technicians.
Film editor Daysha Broadway, an Emmy Award winner, said,
“Learning Media Composer was integral to starting my career,
especially in the early years when my certification helped me stand
out and show my dedication. It’s actually what got me my first
assisting job out of grad school with a company that was converting
everything over to Avid and they needed assistant editors who knew
the program well.”
Michael Sebastian Romero, Grammy® award-nominee, multiplatinum
engineer and producer and Avid Community Association member, said,
“As a music producer and engineer, I believe it's essential for
artists to demonstrate their technical skills and confidence in
using modern technology like Pro Tools to create high-quality
music. Whether you're just starting out or have established
yourself in the industry, leveraging tools like Avid can help you
achieve your creative vision and make your mark in the music
world.”
Developed to distinguish Avid users at all levels of experience
and proficiency, badges are a standout feature of a user’s social
media profiles, websites, portfolios, CVs/résumés, e-mail
signatures and other digital properties. All certified users are
also included in an online database connected to popular job search
engines to match qualified talent with new opportunities. Through
the convenience of e-learning, virtual instructor-led and/or
in-person training, Avid and its partners offer more than 50
courses preparing talent for seven certification profiles:
- Avid Certified | Specialist – brings core competencies in music
production, composition, gaming audio, live sound and TV news
creation;
- Avid Certified | Professional – ready for demanding audio and
video production environments including immersive audio and audio
for post;
- Avid Certified | Expert – brings deep product expertise,
creativity and operational efficiency across Avid’s tools and
solutions used in music production and audio post;
- Avid Certified | System Administrator – maximizes the
performance of Avid storage and asset management systems in TV
newsrooms and other collaborative environments;
- Avid Certified | Support Representative (ACSR) – installs,
manages, troubleshoots, and supports on-premises, cloud and hybrid
technical environments built around the widest range of Avid
solutions;
- Avid Certified | Instructor – instructs with full operational
expertise and readiness to deliver Avid courses in the
classroom;
- Avid Certified | Developer – skilled at using Avid SDKs and
APIs to integrate third party tools into an Avid production
environment.
Charlotte Layton, Chief Commercial Officer of post-production
services provider Racoon, said, “Right now, the growing lack of
qualified talent is felt acutely everywhere in TV and film.
Initiatives like Avid’s are crucial to closing the gap and are a
perfect complement to the safe and secure space that Racoon’s
platform, Tanooki, has created for professionals and aspiring
talent to collaborate freely and form productive connections with
other highly skilled people.”
Avid’s Jason Plews, Vice President of Learning Services, said,
“People learn Avid to go pro and a majority of them never stop
acquiring new expertise to keep up a successful career. Across
other industries, digital certification is proven to offer
validation that gets professional people jobs, promotions, new
business and better compensation. We are thrilled to now let media
professionals everywhere switch on their own beacon as part of our
commitment to help them stay creative, productive and
prosperous.”
Deb Sanders, Avid’s Chief Customer Officer, “We spend a lot of
time with studios, post houses, broadcasters and other customers
whose wish lists are topped by the overwhelming need for qualified
talent who can go straight to work on shows, films and other
projects. With visible and searchable certification, we’re taking
the guesswork out of identifying great people with proven skills
who can hit the ground running and work effectively with an
employer’s Avid-fluent teams. It’s one of the many ways our
customers will see that Avid is digging deeper into helping them
stay ahead of their opportunities.”
Visit Avid’s Badges & Digital Credentials program frequently
asked questions.
Editor’s note: Visit www.avid.com/press-center/media-library/
for high-resolution images of Avid user badges signifying digital
certification.
Avid Powers Greater Creators People who
create media for a living become greater creators
with Avid’s award-winning technology solutions to make,
manage and monetize today’s most celebrated video and
audio content—from iconic movies and binge-worthy TV series,
to network news and sports, to recorded music and the live stage.
What began more than 30 years ago with our invention
of nonlinear digital video editing has led to individual
artists, creative teams and organizations everywhere
subscribing to our powerful tools and collaborating securely in the
cloud. We continue to re-imagine the many ways editors, musicians,
producers, journalists and other content creators will bring their
stories to life. Discover the possibilities
at avid.com and join the conversation on social media
with the multitude of brilliant creative people who choose Avid for
a lifetime of success.
© 2023 Avid Technology, Inc., Avid, Media Composer, Pro
Tools, MediaCentral, Avid NEXIS and its logo are property of Avid.
Grammy is a trademark of the National Academy of Recording Arts
& Sciences, Inc. All rights reserved. Other trademarks are
property of their respective owners.
PR Contacts Avid Dave
Smith –
Americas david.smith@avid.com 978.502.9607
Avid Neil Beston –
EMEA/ANZ neil.beston@avid.com +44 (0) 7770 644
136
Red Lorry Yellow Lorry (Avid’s PR
agency) avid@rlyl.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/0cb5c1c2-dd29-43f3-b22a-8b644968f361
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