Avid Introduces MediaCentral | Stream to Help Broadcasters Make Way for Seamless IP Content Contribution
January 14 2021 - 10:30AM
Avid® (Nasdaq: AVID) today announced the introduction and immediate
availability of MediaCentral | Stream, an agnostic and
software-only solution that enables the ingest of incoming IP
streams for television news and remote live TV production scenarios
in both on-premises and cloud-based production workflows.
Supporting IP contribution from anywhere and from any device –
including cameras, encoders and mobile devices – MediaCentral |
Stream unlocks the power of IP for production applications running
on the MediaCentral platform.
With more media companies adopting IP for contribution using
mobile networks and standard internet to reduce costs, MediaCentral
| Stream enables simple, secure and reliable contribution from
multiple incoming IP streams, including Haivision and LiveU, into
the MediaCentral platform for fast content turnaround. Users can
preview incoming streams, record them in production friendly
formats and edit media while the recording is ongoing. With support
for the two most common IP stream protocols, RTMP and SRT, users
get access to a flexible and scalable architecture regardless of
where the production is deployed.
“IP protocols are being leveraged more and more for contribution
to support news, sports and remote live production providing
significant cost and operational benefits,” said Raul Alba,
Director of Product Marketing - Media and Cloud at Avid.
“MediaCentral l Stream enables those incoming streams to be
ingested, re-wrapped or transcoded into production-friendly formats
to support on premises or cloud-deployed Avid production
workflows.”
MediaCentral | Stream dramatically simplifies the processes
involved in remote IP contribution, while reducing operational
expenses, shortening time-to-air for breaking news and helping to
grow audiences. Content delivered via compressed IP streams can be
used just like any other content ingested into Avid production
environments, such as via SDI recordings or file-based ingest. This
avoids disruption to well-established workflows and makes it easier
for media received via IP streams to be previewed and edited within
the MediaCentral platform and in Media Composer® and other
production tools.
Users can produce content for remote events faster and more
efficiently, so they can be shared on digital channels quicker.
Teams can receive streams from remote senders in a variety of
formats and have them available in the production system as quickly
as possible. This lets them produce stories and highlights for
digital distribution and linear broadcast even while the recording
is ongoing, all safe in the knowledge that security is assured
through end-to-end encryption and secure authentication
processes.
For more information, please visit Avid Media & Workflow
Management Solutions.
About AvidAvid delivers the most open and
efficient media platform, connecting content creation with
collaboration, asset protection, distribution, and consumption.
Avid’s preeminent customer community uses Avid’s comprehensive
tools and workflow solutions to create, distribute and
monetize the most watched, loved and listened to media in the
world—from prestigious and award-winning feature films to popular
television shows, news programs and televised sporting events, and
celebrated music recordings and live concerts. With the most
flexible deployment and pricing options, Avid’s industry-leading
solutions include Media Composer®, Pro Tools®, Avid NEXIS®,
MediaCentral®, iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™,
FastServe®, and Maestro™. For more information about Avid solutions
and services, visit www.avid.com, connect with Avid
on Facebook, Instagram, Twitter, YouTube, LinkedIn, or
subscribe to Avid Blogs.
© 2021 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid NEXIS, FastServe, AirSpeed, iNEWS, Maestro,
MediaCentral, Media Composer, Pro Tools, Avid VENUE, and Sibelius
are trademarks or registered trademarks of Avid Technology, Inc. or
its subsidiaries in the United States and/or other countries. All
other trademarks are the property of their respective owners.
Product features, specifications, system requirements and
availability are subject to change without notice.
PR Contact:AvidDave Smithdavid.smith@avid.com
978.502.9607
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