Loftex Sets New Standard in Sustainability Utilizing CertainT
April 02 2019 - 8:45AM
Business Wire
Premium, Certified, Verified Recycled Polyester
Towels Available at Retail This Month
Loftex, a leading manufacturer of high-quality towels, today
announced that the first retail introduction of their bath towels
including recycled PET (rPET) source-verified by the
CertainT® platform are now available at US retail this month.
The CertainT tagging and tracing platform is provided by Applied
DNA Sciences, Inc. (Nasdaq: APDN) (“Applied DNA”), a leader in
PCR-based DNA manufacturing for product authenticity and
traceability. Loftex introduced the eco-friendly towel, partially
comprised of rPET materials as part of their commitment to
sustainability both in their factory and their product.
What started with e-commerce venues, now will hit retail floors
across the country in the second calendar quarter of 2019. Loftex
markets and sells bath and beach towels with CertainT source
verification for rPET through an exclusive licensing agreement with
Applied DNA. Additional products utilizing CertainT
source-verification for rPET will continue to be introduced in
towels and other home products this year.
The Loftex cotton-polyester blend terry towels feature polyester
derived from 100 percent post-consumer recycled polyester. The
recycled polyester is known as rPET (polyethylene terephthalate).
The recycled polyester fibers are blended with cotton so the towel
has the best of both fibers. The blend provides superior
absorbency, dries quickly in the dryer and on the towel rod, is
resistant to odor and mildew, and stays soft wash after wash. By
using Applied DNA’s CertainT platform, the recycled nature of the
rPET component of the towel can be verified by detecting an
indelible molecular tag, thus ensuring rPET authenticity and origin
in the finished product.
Charles Gaenslen, CEO of Loftex Home, said “Loftex consistently
strives to find better, more efficient and more intelligent ways to
do things. Our new towels embody this mission, and the use of
Applied DNA’s CertainT platform reinforces our commitment to use
the most technologically advanced methods to ensure our products
are true to their sustainable claims.”
Dr. James A. Hayward, CEO of Applied DNA, said “We are committed
to differentiating leading companies, like Loftex, by giving their
customers a premier authentication system reinforced by
CertainT.”
About Loftex
Loftex has established a global reputation for leadership in
innovation, fashion, quality, sustainability and value throughout
the world. Product innovation in sustainability and commitment to
the environment go deep into the heart of what makes Loftex tick.
Loftex is committed to make the best product for their consumer
while never taking their eyes off of how to make that product with
the least possible impact on the environment.
About Applied DNA Sciences
Applied DNA is a provider of molecular technologies that enable
supply chain security, anti-counterfeiting and anti-theft
technology, product genotyping and pre-clinical nucleic acid-based
therapeutic drug candidates.
Applied DNA makes life real and safe by providing innovative,
molecular-based technology solutions and services that can help
protect products, brands, entire supply chains, and intellectual
property of companies, governments and consumers from theft,
counterfeiting, fraud and diversion.
Visit adnas.com for more information. Follow us on Twitter and
LinkedIn. Join our mailing list.
Common stock listed on NASDAQ under the symbol APDN, and
warrants are listed under the symbol APDNW.
Forward-Looking Statements
The statements made by Applied DNA in this press release may be
“forward-looking” in nature within the meaning of the Private
Securities Litigation Act of 1995. Forward-looking statements
describe Applied DNA’s future plans, projections, strategies and
expectations, and are based on assumptions and involve a number of
risks and uncertainties, many of which are beyond the control of
Applied DNA. Actual results could differ materially from those
projected due to its history of net losses, limited financial
resources, limited market acceptance and various other factors
detailed from time to time in Applied DNA’s SEC reports and
filings, including our Annual Report on Form 10-K filed on December
18, 2018 and our subsequent quarterly report on Form 10-Q filed on
February 7, 2019, and other reports we file with the SEC, which are
available at www.sec.gov. Applied DNA undertakes no obligation to
update publicly any forward-looking statements to reflect new
information, events or circumstances after the date hereof to
reflect the occurrence of unanticipated events, unless otherwise
required by law.
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