Executives Share Practical Insights on Improving SG&A Efficiency and Effectiveness at The Hackett Group's 15th Annual Best Pract
July 13 2005 - 9:30AM
Business Wire
The Hackett Group: -- C-Level Execs from Alcoa, InterContinental
Hotels Group, Georgia-Pacific, and Others Detail the Keys to
Successful Business Process Transformation; Hackett Also Offers
Preview of 2005 World-Class Performance Research Achieving
world-class performance in Selling, General, and Administrative
(SG&A) functions is no simple matter. Yet the rewards are
exceptional, and can include reduced cost and staffing, improved
strategic alignment, and other benefits that enable finance, IT,
HR, and procurement operations to have a significant impact on a
company's bottom line, according to speakers at the 15th Annual
Best Practices Conference of The Hackett Group, a business process
advisory firm (NASDAQ:ANSR). Speakers at Hackett's "Enterprise
Performance Management: Building Harmony in Purpose and Execution,"
conference shared a wealth of practical insights into how they have
enhanced the value their organizations deliver to the business and
shareholders. Several common themes were discussed by the speakers.
Executives described how they relied on metrics to focus and drive
continuous improvement. They stressed the value of aligning
SG&A activities with the strategic priorities of the business.
Several described how they balanced the competing needs for cost
reduction and improved value delivery, particularly in the context
of business process sourcing decisions. Executive sponsorship to
drive successful process transformation was clearly articulated, as
was the importance of attracting talent to enable changes in the
operating environment. Nearly 400 executives from many of the
world's largest companies attended the two-day conference in
Atlanta. They heard from CEOs, CIOs, CFOs, and other senior
executives from 12 of the world's most successful companies,
including Alcoa, Georgia-Pacific, Honeywell, InterContinental
Hotels Group, Nextel Communications, and others. In addition, The
Hackett Group provided an overview of its recent findings into
world-class performance metrics and best practices. The Hackett
Group is a world leader in best practice research, benchmarking,
and advisory services that empower executives to achieve
world-class enterprise performance. Hackett offers analysis and
insight backed by metrics derived from 3,300 benchmark studies over
13 years at nearly 2000 of the world's leading companies, including
93% of the Dow Jones Industrials. Using Metrics to Drive Continuous
Improvement Chief Research Officer Richard T. Roth set the stage
with his presentation of preview findings from The Hackett Group's
2005 Book of Numbers research. Hackett's research quantified the
performance gap in efficiency and effectiveness between world-class
and typical companies in finance, IT, HR, and procurement. For
2005, finance costs rose at both typical and world-class companies
for the first time since Hackett began capturing this data 13 years
ago, in part due to increased spending on compliance as a direct
result of regulations related to Sarbanes-Oxley. World-class
companies also focus on reducing complexity and lowering error
rates across the board. Using metrics to drive continuous
improvement was a theme that carried through many of the speaker
presentations. At Georgia-Pacific Corp., benchmarking has played a
key role in helping the $20 billion company take $100 million out
of its IT budget over the past few years, and the company is using
metrics to tee up another $33 million in savings. "Benchmarking can
uncover opportunities where you simply don't expect to find them,"
said Georgia-Pacific VP and CIO James Dallas. "They're also an
exceptional catalyst for galvanizing an organization for change.
They get people's attention." InterContinental Hotels Group
Americas President Stevan Porter also found that benchmarking and
its resulting metrics helped his company confront the "burning
platform" of reducing costs and increasing shareholder value in the
face of a hostile takeover bid. "We had a powerful balance sheet,
cash, global distribution, and a solid portfolio of brands. We
truly didn't think we had too many issues. But we suddenly found
ourselves getting some pretty harsh criticism. Metrics played a key
role in helping us determine where, when, and how to achieve our
goal of taking out $100 million in overhead over a 12-month
period." The Value of Business Alignment Several speakers stressed
the value of aligning SG&A activities with the needs and
strategic priorities of the business. In IT, where world-class
executives bring in major projects on time 30 percent more often
than typical companies, and also meet specs and come in on budget
significantly more frequently, Service-Level Agreements (SLAs) are
a common tool for helping to accomplish strategic alignment.
Hackett's 2005 Book of Numbers research found that world-class IT
organizations are 61 percent more likely than typical companies to
have formal SLAs in place. In procure-to-pay, Six Sigma Black Belt
for Honeywell's Global Business Services Mary Stubbs made a similar
point. "We use SLAs with both penalties and rewards, to incentivize
the right behaviors, and get people excited. We also take a very
customer-centric approach, by understanding how we can add value,
managing expectations, and focusing on communications, education,
and relationship-building." Balancing Priorities Balancing between
the need for efficiency and effectiveness, particularly in the
context of outsourcing, is another key success strategy that
speakers discussed. While world-class companies generate superior
results in both areas, speakers pointed out that the focus should
be on evaluating processes individually to determine how best to
approach them. Outsourcing is not always the best solution,
according to Roth. "Highly transactional areas, like HR
administration, payroll, or technology infrastructure can be strong
candidates for outsourcing, if you begin by optimizing processes
and reducing complexity," said Roth. "But for activities that
provide real competitive advantage, companies may choose to hold
onto these within their organization areas. You want people
handling them who are close to the business." InterContinental
Hotel Group's Porter said that this type of prioritization was a
key element in his company's effort to improve shareholder value.
The company evaluated activities based on their strategic value to
the company, and created three categories. In areas which directly
impact profit generation, the company determined that world-class
performance levels were required. For areas deemed as strategic
support, the decision was made to target performance levels that
were superior to the competition, but not necessarily world-class.
Finally, for areas deemed as business necessities, the focus was
almost exclusively on efficiency, standardization, and cost
reduction. A key part of the strategy for this last category was
the establishment of finance shared service centers around the
globe. Executive sponsorship Many speakers stressed that getting
buy-in from senior leadership, then using it to drive participation
in process transformation efforts, is another key strategy for
success. At Georgia-Pacific, building support for transformation
efforts was critical. The CEO, COO, and other members of the senior
leadership team set the tone for their transformation efforts, and
this helped ensure that functional leaders understood why this plan
was right for them. Senior leadership was also actively engaged in
coordinating efforts through an executive steering committee. This
helped ensure a focus on end-to-end process improvement. "You've
got to expect resistance, and leadership from the top is one way to
deal with it. It plays a major role in helping get the front line
people engaged." The right people in the right places at the right
time Fostering and managing talent is critical as companies make
major changes across SG&A functions, according to several
speakers. Hackett's 2005 Book of Numbers research showed that in
most cases, world-class organizations are willing to pay their
staff more, as a result of the greater business acumen and
experience. This is of course only possible once the routine
transactional activities have been minimized. In procurement, for
example, world-class pay staff 41 percent more, and dedicate 74
percent more hours of training per employee than typical companies.
In HR, world-class companies are five times more likely to have
formal retention plans in place. Leaders also need to examine the
mix of talent within their organization in the context of business
process transformation efforts ensuring that as changes are made to
business processes and sourcing, they assess whether staff have the
right skills, the ability to make change, and are empowered to make
decisions. More information on The Hackett Group is available: by
phone at (770) 225-7300; by e-mail at info@thehackettgroup.com; or
on the Web at http://www.thehackettgroup.com. About The Hackett
Group The Hackett Group - http://www.thehackettgroup.com -, a
business process advisory firm and an Answerthink company, is a
world leader in best practice research, benchmarking and advisory
services that empower executives to achieve world-class enterprise
performance. Only The Hackett Group empirically defines world-class
performance in sales, general and administrative (SG&A) and
supply chain activities with analysis gained through 3,300
benchmark studies over 13 years at nearly 2,000 of the world's
leading companies. The foundation of Hackett's benchmarks,
transformation services, and membership-based advisory programs is
our proprietary database of Hackett-Certified(SM) Practices,
approaches which are proven to correlate with superior performance
metrics. This unparalleled knowledge repository enables Hackett
business advisors to provide data, advice, and strategic insight
with a level of integrity and authority available nowhere else. As
of this writing, Hackett clients comprise 93 percent of the Dow
Jones Industrials, 76 percent of the Fortune 100 and 90 percent of
the Dow Jones Global Titans Index. Certain statements in this press
release are "forward looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995 and involve known
and unknown risks, uncertainties and other factors that may cause
the Company's actual results, performance or achievements to be
materially different from the results, performance or achievements
expressed or implied by the forward looking statements. Factors
that impact such forward looking statements include the ability of
the Company to attract additional business, changes in expectations
regarding the information technology industry, the ability of the
Company to attract skilled employees, possible changes in
collections of accounts receivable, risks of competition, price and
margin trends, changes in general economic conditions and interest
rates as well as other risks detailed in the Company's reports
filed with the Securities and Exchange Commission.
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