EMERYVILLE, Calif., Jan. 30,
2023 /PRNewswire/ -- Amyris, Inc.
(Nasdaq: AMRS), a leading synthetic
biotechnology company accelerating the world's transition to
sustainable consumption through its Lab-to-Market™ technology
platform, today announced the launch of 4U by
TiaTM, a new haircare line available
exclusively at Walmart.
Founded by actress and entrepreneur Tia
Mowry, 4U by Tia will be sold in over 2,800 Walmart retail
stores in the U.S, on Walmart.com, and on the direct-to-consumer
website 4UbyTia.com. Amyris will be operating the brand as part of
its clean beauty portfolio of brands.
The brand is launching with a full line of eight products
formulated for 2A to 4C (curly) hair, all of which contain
Amyris' patented Hemi15TM, a breakthrough ingredient
that nourishes and protects textured hair. The line is 100% vegan,
silicone-free, sulfate-free and paraben-free.
Hemi15 is created using Amyris' proprietary Lab-to-Market
platform, which leverages precision fermentation to create
molecules that are bioidentical to those found in nature and
traditionally derived from finite sources (including animals,
plants, or petrochemicals) to create sustainable ingredients and
provide better, healthier options for the products people use every
day.
"Amyris is continuing to disrupt the beauty industry through our
collaboration with Walmart and Tia
Mowry. 4U by Tia is a new, clean haircare line that expands
the accessibility of clean beauty offerings to customers at
affordable prices," said John Melo,
President and Chief Executive Officer of Amyris. "This is Amyris'
fifth consumer brand to launch in Walmart stores and our deepest
collaboration to date. 4U by Tia furthers our goal of democratizing
sustainability combining Tia
Mowry's vision, Amyris' Lab-to-Market technology platform,
and Walmart's commitment to innovation."
"4U by Tia elevates natural hair care with high-performance
products that are efficacious, safe, and better for people and the
planet," said Tia Mowry. "Family,
wellness, and inclusivity are important to me and 4U by Tia
promotes all of these values. Everyone should have access to
leading haircare products formulated with ingredients they can
pronounce. Through this collaboration with Walmart and Amyris, we
are giving consumers better choices and products that are
straightforward, easy to use, and developed with health and
sustainability in mind."
"Tia identified a need to simplify her hair journey which
blossomed into her co-developing amazing products for the wavy,
curly and coily customers," said Danélle Jackson-Howard and
Lynn Nestor, Walmart Beauty
Merchants. "Adding 4U by Tia to our assortment supports our
strategy in delivering a modern haircare line enriched with
innovative ingredients at a compelling price point."
About Amyris
Amyris (Nasdaq: AMRS) is a leading
synthetic biotechnology company, transitioning the Clean Health
& Beauty and Flavors & Fragrances markets to sustainable
ingredients through fermentation and the company's proprietary
Lab-to-MarketTM technology platform. This Amyris
platform leverages state-of-the-art machine learning, robotics and
artificial intelligence, enabling the company to rapidly bring new
innovation to market at commercial scale. Amyris ingredients are
included in over 20,000 products from the world's top brands,
reaching more than 300 million consumers. Amyris also owns and
operates a family of consumer brands that is constantly evolving to
meet the growing demand for sustainable, effective and accessible
products. For more information, please visit
http://www.amyris.com.
Amyris, the Amyris logo, Lab-to-Market, and 4U by Tia are
trademarks or registered trademarks of Amyris, Inc. or its
subsidiaries in the U.S. and/or other countries.
Forward-Looking Statements
This release contains
forward-looking statements, and any statements other than
statements of historical fact could be deemed to be forward-looking
statements. These forward-looking statements include, among other
things, statements regarding future events, such as Amyris' launch
of 4U by Tia products in 2,800 Walmart stores and its
direct-to-consumer website and Amyris' expectation of disrupting
the beauty industry and democratizing sustainability with this new
partnership. These statements are based on management's current
expectations and actual results and future events may differ
materially due to risks and uncertainties, including risks related
to Amyris' liquidity and ability to fund operating and capital
expenses, risks related to its financing activities, risks related
to potential delays or failures in completing and integrating
planned acquisitions, risks related to potential delays or failures
in development, regulatory approval, launch, production and
commercialization of products, risks related to global inflation
and policy measures undertaken to address inflation, the COVID-19
pandemic and any other geopolitical events,
including Russia's invasion of Ukraine, resulting in
global economic, financial and supply chain disruptions that may
negatively impact Amyris' business operations and financial results
or cause market volatility, risks related to Amyris' reliance on
third parties particularly in the supply chain, and other risks
detailed from time to time in filings Amyris makes with the
Securities and Exchange Commission, including Annual Reports on
Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on
Form 8-K. Amyris disclaims any obligation to update information
contained in these forward-looking statements, whether as a
result of new information, future events, or otherwise.
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SOURCE Amyris, Inc.