EMERYVILLE, Calif.,
April 7, 2021 /PRNewswire/
-- Amyris, Inc., (Nasdaq: AMRS) a leading synthetic
biotechnology company active in the Clean Health and Beauty markets
through its consumer brands, and a top supplier of sustainable and
natural ingredients, today announced a 5-year partnership with
Reese Witherspoon as global brand
ambassador for Biossance®, one of the fastest
growing clean and sustainable skincare brands in the world.
Together, Reese and Biossance will partner to shape the future
of clean beauty, leveraging her global leadership in the
entertainment industry, and passion for education, with Biossance's
unparalleled expertise in skincare efficacy, and clean beauty
science.
Reese, the Biossance brand team and its industry-leading
scientists will create content that is engaging and educational,
empowering today's beauty community to become savvier, more
health-conscious consumers. She will also develop curated and
limited-edition items featuring her favorite Biossance
products.
"I have always been conscious of what's being put on my skin,
but after all the time I've spent on-sets throughout my career,
I've learned so much," Reese
Witherspoon explains. "As my knowledge has grown so has my
desire to use clean and consciously created products. I not only
fell in love with Biossance's products, especially their Rose Oil,
but also their innovative, female-led team and their mission
towards a sustainable future. My skin has never felt healthier and
I'm proud to work with such a strong industry leader in
sustainability and care for our planet."
"Reese is a champion of empowerment and education. Her
relatability, genuine desire to learn and passion for her beliefs
engages everyone she reaches," said Biossance President
Catherine Gore. "We are honored to
partner with her in advancing our mission toward a more sustainable
future for our planet through clean beauty. Biossance continues to
experience industry-leading growth and we expect our partnership
with Reese to expand our global consumer awareness while continuing
to improve the effectiveness of our mission forward, science-led
clean beauty strategy."
About Biossance
As pioneers in clean beauty, we use
our expertise to create groundbreaking, high-performance skincare
powered by squalane. We do more than just make clinically proven,
award-winning products. We are shaping the future of clean beauty
by reinventing ingredients, creating more sustainable processes,
and empowering a community of changemakers. We believe science and
beauty should co-exist, with no compromise, and that consumers
should never be asked to choose between the most effective products
and consciously created, sustainable formulas.
About Amyris
Amyris (Nasdaq: AMRS) is a science and
technology leader in the research, development and production of
sustainable ingredients for the Clean Health & Beauty and
Flavors & Fragrances markets. Amyris uses an impressive array
of exclusive technologies, including state-of-the-art machine
learning, robotics and artificial intelligence. Our ingredients are
included in over 3,000 products from the world's top brands,
reaching more than 200 million consumers. Amyris is proud to own
three consumer brands - all built around its No Compromise® promise
of clean ingredients: Biossance® clean beauty skincare,
Pipette® clean baby skincare and Purecane™, a zero-calorie
sweetener naturally derived from sugarcane. For more information,
please visit www.amyris.com.
Amyris, the Amyris logo, No Compromise, Biossance, Pipette, and
Purecane are trademarks or registered trademarks of Amyris, Inc. in
the U.S. and/or other countries.
Forward-Looking Statements
This release contains
forward-looking statements, and any statements other than
statements of historical fact could be deemed to be forward-looking
statements. These forward-looking statements include, among other
things, statements regarding Amyris's expectation of extending
consumer reach and awareness, leveraging marketing investments and
continuing industry leading growth in clean beauty and its plan to
shape the future of clean beauty through its partnership with
Reese Witherspoon. These statements
are based on management's current expectations and actual results
and future events may differ materially due to risks and
uncertainties, including risks related to realizing the expected
benefits of the partnership with Reese
Witherspoon; potential delays or failures in development,
production, and commercialization of new molecules and products;
risks related to Amyris's reliance on third parties; risks related
to Amyris's liquidity and ability to fund operating and capital
expenses; and other risks detailed from time to time in filings
Amyris makes with the Securities and Exchange Commission, including
Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q and
Current Reports on Form 8-K. Amyris disclaims any obligation to
update information contained in these forward-looking statements,
whether as a result of new information, future events, or
otherwise.
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SOURCE Amyris, Inc.