AKLM Acclaim Entertainment (MM)

Acclaim Entertainment, Inc.'s 'Juiced' Races Into Los Angeles For 2004 E3 Show To Gear-Up For Fall Launch Eagerly Anticipated Street Racing Game Features Nearly 50 Licensed Cars, Real-Time Modding with Hundreds of Authentic Aftermarket Parts, Realistic Physics and Damage; and Vast Online Head-to-Head Action with Racing for 'Pink Slips' LOS ANGELES, May 11 /PRNewswire-FirstCall/ -- E3 -- Rolling up to the starting line and challenging any and all comers in the racing category, Acclaim Entertainment, Inc. today unveils its eagerly anticipated street racing video game, Juiced, at the Electronic Entertainment Expo (E3). Launching this fall for the PlayStation(R)2 computer entertainment system, the Xbox(R) video game system from Microsoft and PC, Juiced uniquely combines the depth of a car modification simulation with the authenticity of true street racing tactics and culture. Juiced features nearly 50 licensed vehicles; real-time modding with hundreds of authentic aftermarket parts; more than 7.2 trillion unique custom car creations; realistic car physics and damage; and a robust suite of online head-to-head play modes, including for the first time ever, "crew based" team racing and racing for competitors' "pink slips." "Since announcing Juiced in January, the game has quickly become one of this year's most anticipated releases," said Marc Metis, Senior Vice President of Brand Management for Acclaim. "Juiced captures the thrill of street racing in an authentic way, from licensed cars and vast customization options, to online racing for pink slips, resulting in an unparalleled gaming experience. We encourage all E3 attendees to get behind the wheel of Juiced and see for themselves why this racing title will be king of the streets when it launches in the fall." Developed by Juice Games, Juiced is a racing simulation that totally immerses players in the lifestyle, community and risk-taking of the real-life street racing scene in a unique and compelling way. Juiced doesn't pay lip- service to the modding scene, it takes players there and immerses them in the culture -- from the dashboard to the drivetrain. Style comes in a close second to speed, however, it takes more than a fresh coat of pearlescent paint to earn respect on the road; it takes the ball bearings to go up against the trash-talking, nitrous-burning faithful who want to strip everyone of their cash, cars and pride. Juiced also lets players connect with their community and share the high-octane action by recruiting drivers to become part of their crew and race together as a team to put the brakes on the competition. Juiced will offer many exciting features, including: * Nearly 50 licensed vehicles; * Hundreds of authentic aftermarket parts from leading manufacturers such as A'PEXi, AEM, Bridgestone, Ferodo, Konig, Alpine and HKS that provide players with thousands of personalized vehicle customization combinations; * Progressive, non-linear gameplay that enables players to build their characters and cars, and gain respect and notoriety by winning races and cash; * Online head-to-head play on all platforms, including first ever "pink slip" and team-based crew racing, player-controlled race criteria such as track locations, car types, country of origin, and engine and cash requirements; * Online world statistics database that will be used to measure overall global player rankings, lap records, fastest speeds achieved, and most expensive cars, successful crews and points scored in an online event; * Unique blending of simulation and the high-octane appeal of arcade- style racing; * Ability to build custom racing crews that work together as a team to win races; * Authentic car physics and damage. Juiced will be available in the fall of 2004 the PlayStation(R)2 computer entertainment system, the Xbox(R) video game system from Microsoft and PC at suggested retail prices to be determined. For more information on this game, please visit http://www.acclaim.com/. Acclaim's complete showcase of products will be featured at the 2004 Electronic Entertainment Expo in Los Angeles, CA at booth #152 in the Concourse Hall. About Juice Games Juice Games was only officially "born" in January 2003, however, the team has been working together for nearly a decade first at Digital Image Design and latterly as Rage Warrington. With a history that spans games like TFX, EF2000, eRacer, Typhoon and the critically acclaimed but unreleased, Lamborghini, Juice Games has an enviable back catalog. Utilizing their own leading edge technology Juice Games develop for Xbox(TM), PlayStation(R)2 computer entertainment system, PC, ID TV and mobile platforms. For more information please visit http://www.juicegames.com/. About Acclaim Entertainment Based in Glen Cove, N.Y., Acclaim Entertainment, Inc., is a worldwide developer, publisher and mass marketer of software for use with interactive entertainment game consoles including those manufactured by Nintendo, Sony Computer Entertainment and Microsoft Corporation as well as personal computer hardware systems. Acclaim owns and operates five studios located in the United States and the United Kingdom, and publishes and distributes its software through its subsidiaries in North America, the United Kingdom, Australia, Germany, France and Spain. The Company uses regional distributors worldwide. Acclaim also distributes entertainment software for other publishers worldwide, publishes software gaming strategy guides and issues "special edition" comic magazines periodically. Acclaim's corporate headquarters are in Glen Cove, New York and Acclaim's common stock is publicly traded on NASDAQ.SC under the symbol AKLM. For more information please visit our website at http://www.acclaim.com/. "PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. Xbox is a registered trademark of Microsoft Corporation in the United States and/or other countries. The statements contained in this release which are not historical facts are "forward-looking statements." Acclaim cautions readers of this press release that a number of important factors could cause Acclaim's actual future results to differ materially from those expressed in any such forward-looking statements. These important factors, including, without limitation, the financial strength of the interactive entertainment industry, dependence on new product introductions and the ability to maintain the scheduling of such introductions, technological changes, dependence on major platform manufacturers and other factors that could affect Acclaim, are described in Acclaim's Annual Report on Form 10-K for the fiscal year ended March 31, 2003, and Acclaim's subsequent Quarterly Reports on Form 10-Q, all of which were filed with the United States Securities and Exchange Commission. Readers of this press release are referred to such filings. Contact: Alan B. Lewis Tara Monahan Acclaim Entertainment, Inc. Acclaim Entertainment, Inc. (516) 656-5000 (516) 656-5000 http://www.juicegames.com DATASOURCE: Acclaim Entertainment, Inc. CONTACT: Alan B. Lewis, +1-516-656-5000, or , or Tara Monahan, +1-516-656-5000, or , both of Acclaim Entertainment, Inc. Web site: http://www.acclaim.com/ http://www.e3expo.com/e3expo

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