1-800-Flowers.com(R) Reaches Millions of Moms this Mother's Day
May 19 2009 - 6:00AM
PR Newswire (US)
Online Floral Retailer Selects the Grand Prize Winner of the
Spotlight A Mom Contest and Celebrates Moms Through the SPOT A MOM
Movement CARLE PLACE, N.Y., May 19 /PRNewswire-FirstCall/ -- In an
effort to make sure that no Mom was left behind this Mother's Day,
1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS), the world's largest florist
and gift shop, launched the SPOT A MOM(sm) campaign, successfully
spotting and celebrating millions of Moms across the nation. One
outstanding mother, Sue Blount of Snellville, GA, was chosen as the
Grand Prize winner of the Spotlight A Mom contest. Sue was
nominated by her daughter Sarah for being an unselfish and giving
mother of six. Thrifty and kind-hearted, Sue has made children's
clothes by hand throughout the years, tended a garden to feed her
family and today even continues to knit baby blankets for mothers
in need at the local hospital. During the final leg of the contest,
after she had been chosen as a finalist, Sue received the highest
number of votes and was declared the winner. As the grand prize
winner, Sue will be treated to a 4 Day/3 Night Luxury Included(R)
Family Vacation trip for a family of four to her choice of any of
the four Beaches Resorts located in Turks and Caicos or Jamaica,
courtesy of Beaches Resorts. Also, Sue will receive A Year of
Flowers from 1-800-FLOWERS.COM(R) and additional prizes from Cheryl
& Co.(R). A multi-channel national marketing campaign, the Spot
A Mom Movement garnered the attention of influential bloggers who
in turn helped to spread the word. Mommy bloggers had the
opportunity to attend the SPOT A MOM Launch event at the Buckingham
Hotel and participate in the 1-800-FLOWERS.COM(R) NASDAQ Opening
Bell Ceremony. 1-800-FLOWERS.COM also spotted Mets team wives,
mommy bloggers and specially invited Moms during several Mets
baseball games at Citi Field, the new world class home of the Mets.
The SPOT A MOM campaign was a great success in the blogosphere and
the 1-800-FLOWERS.COM Facebook and Twitter pages allowed the online
floral retailer to directly communicate with their customer base
leading up to the biggest floral holiday of the year. In providing
tips on home decor, how-to's on selecting your Mother's Day floral
arrangements, sharing special offers with fans and followers, and
notifying consumers of upcoming 1-800-FLOWERS.COM events, the
number of 1-800-FLOWERS.COM Facebook fans quadrupled and the
1-800-FLOWERS.COM Twitter account attracted an additional 1,000
followers. "Our goal with the SPOT A MOM campaign was to spot and
celebrate each and every single Mom this Mother's Day," said Jim
McCann, CEO of 1-800-FLOWERS.COM. "We are thrilled to have
connected with so many Moms throughout the movement and we will
continue to celebrate Moms all year- round. A Mom's job never
stops, and we want to recognize her for all she does each and every
single day." In addition, 1-800-FLOWERS.COM floral lifestyle expert
Julie Mulligan contributed to the SPOT A MOM movement by spotting
mommy bloggers who she in turn highlighted on her blog. Julie
provided the bloggers with a number of easily replicated floral and
craft ideas, each tailored to the respective blogs and readers
looking for expert tips, budget-saving decorating ideas, and floral
care suggestions from Julie were not disappointed. Julie's blog had
seven times more traffic than it did prior to the campaign, almost
doubling the site's number of visitors in a matter of weeks. Though
Mother's day is over, 1-800-FLOWERS.COM will continue to celebrate
Moms all year round. For more information, visit
http://www.1800flowers.com/ or http://www.1800flowers.com/julie for
additional ideas on how to personally celebrate Mom each and every
day. About 1-800-FLOWERS.COM, Inc. 1-800-FLOWERS.COM, Inc. is the
world's leading florist and gift shop. For more than 30 years,
1-800-FLOWERS.COM, Inc. has been providing customers with fresh
flowers and the finest selection of plants, gift baskets, gourmet
foods, confections, balloons and plush stuffed animals perfect for
every occasion. 1-800-FLOWERS.COM(R) (1-800-356-9377 or
http://www.1800flowers.com/), was listed as a Top 50 Online
Retailer by Internet Retailer in 2006, as well as 2008 Laureate
Honoree by the Computerworld Honors Program and the recipient of
ICMI's 2006 Global Call Center of the Year Award. 1-800-FLOWERS.COM
offers the best of both worlds: exquisite arrangements created by
some of the nation's top floral artists and hand-delivered the same
day, and spectacular flowers shipped overnight Fresh From Our
Growers(R). As always, 100% satisfaction and freshness are
guaranteed. Also, visit 1-800-Flowers en Espanol
(http://www.1800flowersenespanol.com/). The Company's BloomNet(R)
international floral wire service provides
(http://www.mybloomnet.net/) a broad range of quality products and
value-added services designed to help professional florists grow
their businesses profitably. The 1-800-FLOWERS.COM, Inc. "Gift
Shop" also includes gourmet gifts such as popcorn and specialty
treats from The Popcorn Factory(R) (1-800-541-2676 or
http://www.thepopcornfactory.com/); cookies and baked gifts from
Cheryl&Co.(R) (1-800-443-8124 or http://www.cherylandco.com/);
premium chocolates and confections from Fannie May(R) Confections
Brands (http://www.fanniemay.com/ and http://www.harrylondon.com/);
wine gifts from Ambrosia(R) (http://www.ambrosia.com/) and
Geerlings&Wade(SM) (http://www.geerwade.com/); gift baskets
from 1-800-BASKETS.COM(R) (http://www.1800baskets.com/) and
DesignPac Gifts(TM) (http://www.designpac.com/); Celebrations(R)
(http://www.celebrations.com/), a new premier online destination
for fabulous party ideas and planning tips; as well as Home Decor
and Children's Gifts from Plow & Hearth(R) (1-800-627-1712 or
http://www.plowandhearth.com/), Wind & Weather(R)
(http://www.windandweather.com/), HearthSong(R)
(http://www.hearthsong.com/) and Magic Cabin(R)
(http://www.magiccabin.com/). Shares in 1-800-FLOWERS.COM, Inc. are
traded on the NASDAQ Global Select Market, ticker symbol: FLWS.
DATASOURCE: 1-800-FLOWERS.COM, Inc. CONTACT: Kristy Rivera of MWW
Group, +1-212-827-3754, , for 1-800-Flowers.com Web Site:
http://www.1800flowers.com/
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