Acquisition of ecommerce leader Corra will
enable Publicis Sapient to increase competitiveness in the Adobe
landscape and expand commerce offerings to better address
clients’ digital commerce needs
Regulatory News:
Publicis Groupe (Paris:PUB) (Euronext Paris FR0000130577, CAC
40) today announced the acquisition of Corra, an ecommerce leader
recognized by Adobe as one of the top commerce firms in North
America. Corra will become part of Publicis Sapient, Publicis
Groupe’s digital business transformation company, and will augment
Publicis Sapient’s existing expertise in commerce solutions,
including Adobe Commerce and MACH Alliance composable commerce
solutions, while extending Publicis Sapient’s offerings in digital
and omnichannel commerce. In addition, Corra will bring dedicated
resources that span many of Publicis Sapient’s SPEED (Strategy,
Product, Experience, Engineering and Data & AI)
capabilities.
Founded in 2002 and based in New York, with additional hubs in
the U.S., the UK and India, Corra leverages its offerings to build
some of the world’s fastest, most flexible digital storefronts for
growing brands across retail, food and beverage, technology and
electronics, health and wellness, and B2B industries.
Publicis Sapient is a Platinum Adobe partner and has won Adobe’s
global digital experience solution partner of the year award seven
times, while Corra is a Gold Adobe partner and continues to advance
its leadership position as the only commerce partner to win the
North American partner of the year awards for Adobe Commerce three
times in recent years. By acquiring Corra, Publicis Sapient will
further establish itself as a global leader across the entire Adobe
Product Suite, in addition to further cementing its already leading
capabilities in MACH Alliance and composable commerce
solutions.
The Corra team will join Publicis Sapient, with CEO Ron Bongo
and co-owners CTO Michael Harvey and President Rachel Weir
reporting into the company’s Commerce practice leadership.
“The acquisition of Corra marks a continuation of our strategic
investment in the dynamic commerce space,” said Arthur Sadoun,
Chairman and CEO of Publicis Groupe. “Alongside the digital
business transformation capabilities of Publicis Sapient and the
impressive Adobe commerce suite, Corra only further accelerates our
unique ability to connect brands via industry-leading technology
services and solutions.”
“We’re excited to welcome Corra to Publicis Sapient. Its depth
of expertise as a leading partner within the Adobe and commerce
ecosystems will enable us to offer our clients even greater options
for how they can create powerful commerce experiences as part of
their own digital business transformation,” said Publicis Sapient
CEO Nigel Vaz. “Corra’s strong leadership team, proven expertise
deploying composable architectures at scale, broad depth of Adobe
commerce capabilities and impressive client roster, coupled with
the cultural synergies between our two organizations, will enable
us to drive even greater impact for existing clients and attract
new business as we continue to scale.”
“At Corra, we’re centered around driving business growth for
clients through a commitment to excellence,” said Ron Bongo, CEO of
Corra. “For more than 20 years, we’ve enabled clients to deliver
world-class customer experiences by focusing on future-proofing the
tech stacks powering their digital transformations. Corra and
Publicis Sapient push the envelope across technology and delivery
methodologies. Our expertise in Adobe and composable commerce,
along with our heritage and values, are what brings our teams
together and we’re excited to drive even more customer impact
together with Publicis Sapient.”
Adobe leads the digital experience platform market, with
analysts ranking Adobe first when combining B2C [1] and B2B [2]
scores. The DX market is expected to grow over the next 5-7 years,
dominated by Adobe as one of the biggest players in the space [3].
The global customer experience management market was valued at
$10.65 billion in 2022 and is expected to expand at a significant
CAGR of 15.4% from 2023 to 2030 [3]. Additionally, the US market
was valued at $3.1 billion in 2021 and is expected to grow at a
CAGR of 13.2% from 2023-2030 [3].
The terms of the deal were not disclosed.
[1] Forrester, 2022: The Forrester WaveTM: B2C Commerce
Solutions, Q2 2022 [2] Forrester, 2022: The Forrester WaveTM: B2B
Commerce Solutions, Q2 2022 [3] Grand View Research, 2022: Cloud
Computing Market Size, Share & Trends Report, 2030
About Publicis Groupe - The Power of One
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a
global leader in communication. The Groupe is positioned at every
step of the value chain, from consulting to execution, combining
marketing transformation and digital business transformation.
Publicis Groupe is a privileged partner in its clients’
transformation to enhance personalization at scale. The Groupe
relies on ten expertise concentrated within four main activities:
Communication, Media, Data and Technology. Through a unified and
fluid organization, its clients have a facilitated access to all
its expertise in every market. Present in over 100 countries,
Publicis Groupe employs around 98,000 professionals.
www.publicisgroupe.com | Twitter: @PublicisGroupe | Facebook |
LinkedIn | YouTube | Viva la Difference!
About Publicis Sapient
Publicis Sapient is a digital business transformation company.
We partner with global organizations to help them create and
sustain competitive advantage in a world that is increasingly
digital. We operate through our expert SPEED capabilities:
Strategy, Product, Experience, Engineering and Data & AI, which
combined with our culture of curiosity and deep industry knowledge,
enables us to deliver meaningful impact to our clients’ businesses
through reimagining the products and experiences their customers
truly value. Our agile, data-driven approach equips our clients’
businesses for change, making digital the core of how they think
and what they do. Publicis Sapient is the digital business
transformation hub of Publicis Groupe with more than 20,000 people
and over 50 offices worldwide. For more information, visit
publicissapient.com.
About Corra
Corra is a global ecommerce leader that builds the world’s
fastest and most flexible digital storefronts for growing brands.
We’re leaders in headless and composable commerce development, with
a flexible managed services program tailored to our client’s needs.
Through technical expertise, creative vision, and collaborative
strategy, we help clients digitally transform to meet the evolving
needs of their customers, adding value from day one. With
headquarters in New York and hubs in 12 cities across three
continents, Corra is uniquely positioned to support clients around
the world and around the clock. For more information, visit
corra.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230605005688/en/
Publicis Groupe
Lizzie Dewhurst Corporate Communications
lizzie.dewhurst@publicis.com Michelle McGowan Corporate
Communications michelle.mcgowan@publicisgroupe.com
Alessandra Girolami Investor Relations
alessandra.girolami@publicisgroupe.com
Lorene Fleury Investor Relations
lorene.fleury@publicisgroupe.com
Lionel Benchimol Investor Relations
lionel.benchimol@publicisgroupe.com
Publicis Sapient
Mia Carbonell External Communications
mia.carbonell@publicissapient.com
Corra
Andrew Vales Director of Marketing avales@corra.com
Publicis Groupe (EU:PUB)
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