American Greetings' Mother's Day Quilt 'Stitches' Over 2,000 Patches, and Growing Fast
May 02 2005 - 12:59PM
PR Newswire (US)
American Greetings' Mother's Day Quilt 'Stitches' Over 2,000
Patches, and Growing Fast 'A Patchwork of Love' Creates a New Way
to Thank Mom This Mother's Day CLEVELAND, May 2 /PRNewswire/ --
AmericanGreetings.com has always known the importance of making mom
feel special on Mother's Day. This year they announced "A Patchwork
of Love", a unique, new and free way to pay tribute to mothers and
other amazing women this Mother's Day. Although the quilt was
launched only a week ago, already thousands of people have posted
patches, growing at a rate of hundreds of new patches a day. Here
are some fun facts about the popular quilt: - If each patch was a
standard six inch square, "The Patchwork of Love" would extend
across three football fields. - The quilt has honored mothers from
all 50 states, with California having the most patches and Texas
coming in a close second. - The quilt has gone international with
patches from England, Canada, Mexico, Germany, Spain, India, China,
South Africa, Singapore and many other countries. - The average
patch has two posts, but many have up to five and six posts. By
posting a patch to the online quilt, which can be found at
http://www.americangreetings.com/ , people can reach out to the
special women that they love -- moms, wives, aunts, stepmoms,
sisters, daughters, grandmothers, best friends, mentors -- honoring
them for Mother's Day. The innovative appearance and interactive
nature of the quilt is the first of its kind, offering a memorable
place where these women can be collectively recognized. Visitors
can use the fun and unique artwork provided by
AmericanGreetings.com, combined with their own photos and words, to
personalize patches with wallpaper, pictures, and music. You can
share patches, ask friends and family members to add to a patch,
search for people, scroll through the patches and print them out. A
single patch can have many people contribute sentiments to it,
creating an ever-growing tribute to the mom in your life. "Here at
AmericanGreetings.com, we tried to come up with a new way to pay
tribute to the millions of mothers across this country and around
the world, and we are delighted that 'A Patchwork of Love' has
touched so many women," said Sally Babcock, senior vice president,
AG Interactive. "We are thrilled with the success of the quilt and
it's great to see it grow in such large numbers every day."
AmericanGreetings.com has over three million unique visitors per
month, and the American Greetings network of greeting card websites
reaches over 14 million unique visitors monthly, with more than 2.2
million paying members. DATASOURCE: AG Interactive CONTACT: Kelly
Fitzgerald, +1-212-590-2555, or , or Alicia Mickelsen,
+1-212-590-2557, or , both of Breakaway Communications for AG
Interactive Web site: http://www.americangreetings.com/
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