Bitcoin Global News (BGN)
September 14, 2018 -- ADVFN Crypto NewsWire -- Have you heard
about the Brave browser?
If you have not experienced it yet
and you are interested in Blockchain technology as well as
Cryptocurrencies, then you should give it a try. From its
inception, Brave and the Basic Attention Token that fuels it have
structured themselves as the browser ecosystem of the future, which
puts the ownership of a user’s data back into his or her own
hands.
Up until now, they have arguably
been doing most of their work behind the scenes, or more within the
Blockchain space.
As of yesterday, it seems as if
Brave has come out of its shell in a big way, given the fact that
they have filed General Data Protection Regulation complaints
against Google in the United Kingdom and Ireland.
For those of you who may not be
familiar with the GDPR, it is essentially a European law that seems
to require all internet companies who do business on the European
continent to comply with certain new regulations, related to
protecting consumer data, which mainly includes being completely
transparent about how they use said data.
Because of this, some smaller
websites including local American news outlets, have completely
closed their doors to European searchers, which would appear to
indicate their unwillingness to comply with these new
rules.
In the case of Brave’s complaints
against Google, what is logically most significant is what they
claim Google has continued to do in Europe, even after the GDPR has
been passed.
All in all, Brave alleged that
Google’s known practice of “real-time bidding,” which is how they
get companies to purchase highly personalized advertisements
through their search engine, circumvents the GDPR in that it allows
the trading of user sexual orientations, political views, and
ethnicities.
According to a Crypto Coins News
article on the subject, if these complaints are successful, Google
may be fined up to 4% of its global revenue, which would mean
around $4.4 billion. Furthermore, if Google were barred from doing
business as it currently does, then the accepted way of advertising
online just might shift toward Brave’s way of thinking.
If this did happen, this would
indicate a global movement to decentralized models of advertising,
which would mean a true large step towards the Blockchain becoming
an international standard.
As of now, however, given that
Google has directly disputed the claims and the process is still
ongoing, all of this is merely hypothesizing.
By: BGN Editorial Staff
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