2ndUPDATE: Borders 2Q Loss Widens Sharply On Charges
August 25 2009 - 2:15PM
Dow Jones News
Borders Group Inc. (BGP) posted a wider-than-expected
second-quarter loss as the bookseller pushed to get its
long-promised revamping in place by Christmas, as well as position
itself for a more solid future.
The No. 2 brick-and-mortar book retailer behind Barnes &
Noble Inc. (BKS) took major steps in reducing space and inventory,
making its biggest pullback yet from the floundering music and DVD
categories, where inventory was cut by half.
The move freed up space to expand what Borders sees as
higher-margin areas like children's departments with large arrays
of educational toys and games. Borders also during the second
quarter opened departments for teenagers. The areas include young
adult books, popular graphic novels and some apparel like T-shirts,
backpacks and jewelry.
Borders plans to expand its gift and stationary departments to
all 515 stores, corralled all its biography books into designated
sections and is planning to expand its bargain book business.
The efforts come as Borders is dealing with the cultural shift
of book buyers migrating to online sites and discounters, amid a
lingering downturn for retailers in general and Borders in
particular.
"There is an urgency," Chief Executive Ron Marshall said in an
interview with Dow Jones Newswires.
Marshall joined the company in January at the behest of Pershing
Square Capital Management L.P., its largest shareholder, which had
dismissed Border's executive team at the start of the year. The
company subsequently remade its board. Marshall has overseen three
rounds of lay-offs while reducing debt and cutting expenses.
Borders is fighting to avoid the kind of shakeout that has
happened in other corners of the retailing industry. Consumer
electronics retailer Circuit City Stores Inc., for example, shut
down all its retail outlets earlier this year, strengthening the
position of rival Best Buy Co. (BBY). Elsewhere, the liquidation of
rival Linens 'N Things Inc. helped Bed Bath & Beyond Inc.
(BBBY).
Marshall said Borders' restructuring, which requires stores be
revamped, has caused disruptions. As a result, sales have been lost
to rivals like Barnes & Noble, Amazon.com (AMZN), as well as
mass merchants like Wal-Mart Stores Inc. (WMT) and Target Corp.
(TGT).
"Borders is trying to be a category killer, but right now it's
only a weak number two," said Scott Testa, professor of business at
Cabrini College in Philadelphia. "The situation can be especially
troublesome in this economic environment."
Marshall acknowledged the recession is not the only cause of the
company's woes, saying he has "a laundry list" of changes to make,
like more promotions and crisper in-store operations to improve
sales.
Borders has also struggled financially, having to restructure
and receive extensions on its debt as a way of avoiding the
prospect of bankruptcy. The successful debt restructuring caused
Borders shares to jump in the spring after bottoming at 34 cents on
Christmas Eve. The shares were recently off 25 cents, or 6.7%, to
$3.45.
Border is going into the back half of the year with $179.3
million less debt, net of cash, compared with a year ago, the
company said.
For the quarter ended Aug. 1, Borders posted a loss of $45.6
million, or 76 a share, compared with a loss of $9.2 million, or 15
cents a share, a year earlier. The latest results included 55 cents
a share in restructuring and other charges. Without the charges,
the 21 cent a share loss was wider than the 17 cent a share loss
analysts polled by FactSet Research were looking for.
Revenue decreased 18% to $624.7 million, which was below
analysts' projections for $645.8 million. Same-store sales at U.S.
Borders superstores decreased 18%, while the figure fell 11% at the
mall-based Waldenbooks segment, which the company has been
shrinking. International sales rose 10% excluding currency
changes.
Gross margin fell to 22.9% from 24%.
-By Karen Talley, Dow Jones Newswires; 212-416-2196
(Jeffrey Trachtenberg and Joan E. Solsman contributed to this
article.)