SAN
FRANCISCO and SYDNEY,
Dec. 8, 2011 /PRNewswire/ --
Loyalize™ and Yahoo!7 today announced Fango – a new social
app launched to provide Australian TV fans a unique, fun and
real-time way to interact with their favorite television
programs.
Fango was launched by Yahoo!7 – a 50-50
partnership between the Seven West Media Group and Yahoo! Inc. – to
create a shared, companion experience that allows friends and fans
to connect on iPhones and iPads with their favorite TV shows.
Loyalize is an audience participation company that enables
real-time interaction between television viewers, programming and
advertisers.
"Fango by Yahoo!7 and Loyalize is the
first example of a major digital media network in Australia rolling out such a social platform,"
said Kath Hamilton, Director of
Operations, Yahoo!7. "Loyalize is the driving technology beneath
Fango's social forum – a place where fans can chat about shows,
vote in real time on what's happening, and win points, badges and
real prizes."
Initially launching on select Channel 7
programs, beginning February 2012
Australian viewers will be able to interact with all free-to-air
primetime TV programs and major sporting events from Channel 7 and
other networks.
With Loyalize's technology, Fango lets
fans:
"This is a major step in the interactive TV conversation," said
Todd Greene, CEO, Loyalize. "Fango
absolutely changes the TV-viewing dynamic, and it's being rolled
out nationally – not just one episode, one show or a commercial
here and there. "
The rise in the number of TV viewers using second screen mobile
devices while watching TV triggered the launch of the app from
Yahoo!7, and is aimed at engaging multi-tasking viewers and as a
way for advertisers to tap into audience sentiment beyond the
traditional 30-second commercial. Fango will have a range of
advertising opportunities available to connect advertisers with
their highly engaged audiences.
"Fango provides a companion experience that connects brands with
fans in a social, two-way conversation. With the technology
provided by Loyalize, Yahoo!7 can now work with advertisers to
develop new, highly creative and engaging advertising experiences
across multiple devices in a truly integrated way," added
Hamilton.
"Fango is one of the most comprehensive and impactful fusions of
social media and television the entertainment industry has seen,
and Loyalize is excited about driving new advertising and audience
engagement opportunities through the development of Fango," added
Greene.
Fango is available now for iPhone and iPad in Australia. To download the Fango app, please
visit the iTunes store: http://www.apple.com/au/itunes/ or visit:
au.fango.yahoo.com.
More Loyalize Information:
http://www.loyalize.com/press
Fango Screenshots and Graphics:
http://au.fango.yahoo.com/
About Loyalize
Loyalize is an audience participation company. Our platform
drives audience participation on the screens consumers already use
(phones, tablets, laptops), during the live events and broadcasts
they're already commenting on. Loyalize's white-label experiences,
games, polls, and more give consumers a fun way to share, shop,
discover and play with others in real-time, while winning loyalty
points redeemable for real rewards. With Loyalize, brands drive the
social conversation and find out what resonates with their
audiences through advanced real-time analytics. The privately-held
company has offices in San
Francisco and Los Angeles,
CA. For press inquiries, please visit:
http://www.loyalize.com/press
The Loyalize™ trademark is the property of Loyalize. All
other trademarks or trade names mentioned are the property of their
respective owners.
About Yahoo!7
Yahoo!7 (yahoo7.com.au) is one of the most comprehensive
and engaging online destinations for Australian consumers and
advertisers. Formed as a 50-50 partnership between the Seven West
Media Group (ASX: SWM) and Yahoo! Inc. (Nasdaq: YHOO), Yahoo!7
brings together the successful Australian internet business, Yahoo!
Australia & NZ, and the online
assets and television and magazine content of the Seven Network,
one of Australia's leading media
companies. The company also combines the strengths of Yahoo! search
and communications capabilities and its global internet network,
with Seven's rich media and entertainment content and marketing
capabilities.
Contact:
Jennifer Shanks
LEAP! Public Relations
408-827-8033 | jennifer(at)leappr(dot)com
SOURCE Loyalize