DieHard Backs Don Schumacher Racing and Matt Hagan for 2010
February 09 2010 - 12:50PM
PR Newswire (US)
BROWNSBURG, Ind., Feb. 9 /PRNewswire-FirstCall/ -- Don Schumacher
announced today that Sears, Roebuck and Co.'s iconic brand DieHard
will be the primary sponsor of the Dodge Funny Car driven by Matt
Hagan in the 2010 NHRA Full Throttle Drag Racing Series. (Photo:
http://www.newscom.com/cgi-bin/prnh/20100209/CG52115) The DieHard
brand has been marketed by Sears since 1967. To help promote the
DieHard battery chargers, portable power and inverters, Don
Schumacher Racing will campaign the DieHard Dodge Funny Car, with
associate sponsorship from shelor.com, in the 2010 NHRA series. "We
at DSR are proud to welcome DieHard into our family of outstanding
supporters of our team," said Schumacher, DSR team owner. "The
brand has been synonymous with automobile racing for 43 years, and
we expect to continue to add to DieHard's long list of racing
accomplishments during the 2010 NHRA season." "The agreement
between DieHard, one of the most trusted names in the automotive
industry, and Don Schumacher Racing is a perfect match," said Erik
Rosenstrauch, general manager of DieHard brand business unit. "Our
involvement with one of the premier racing teams in NHRA further
enables us to drive our business and engage consumers about the
excitement behind DieHard." "Wow," said 27-year-old Hagan, in his
second year with DSR and no longer a rookie after his first full
NHRA season in which he landed in two final rounds in 2009 and
qualified No. 1 twice. "It's awesome to have DieHard on the side of
the Funny Car I'll be driving for DSR in 2010. They've been around
longer than I have and their racing reputation speaks for itself.
I'll do all I can to maintain their outstanding racing tradition
this season." Crew chief Tommy DeLago will continue to tune the
DieHard Dodge in 2010, as the 23-event season begins in Pomona,
Calif., Feb. 11-14. DieHard recently launch the all-new
DieHard.com, which includes a help center, battery selector,
maintenance guide and a series of videos documenting DieHard's
performance inside the DieHard Torture Labs. DON SCHUMACHER RACING
2010 NHRA FULL THROTTLE DRAG RACING SERIES Round 1 of 23 NHRA
WINTERNATIONALS Auto Club Raceway at Pomona (Calif.) Feb. 11-14,
2010 About the DieHard brand Introduced in 1967, Sears designed the
DieHard to produce 35 percent more usable starting power than other
similar batteries. Featuring a revolutionary tough, thin-walled
case of translucent polypropylene plastic, which was 50 percent
thinner than conventional black rubber-type battery enclosures, the
design's extra room meant bigger plates, more acid and extra
starting power. Consumers consistently rate DieHard as "most
trusted," "dependable," "performs in extreme conditions" by
overwhelming margins, according to a 2009 Battery Brand Tracker
Survey. About Don Schumacher Racing Don Schumacher Racing,
headquartered in Brownsburg, Ind., consists of six professional
NHRA teams: the U.S. Army Top Fuel dragster driven by seven-time
world champion Tony Schumacher; the FRAM dragster of Cory
McClenathan, and the Matco Tools dragster of Antron Brown. The
Funny Car teams are the NAPA AUTO PARTS Dodge driven by Ron Capps,
the Valvoline/Mail Terminal Services Dodge piloted by Jack Beckman,
and the DieHard Dodge driven by Matt Hagan. Since 1998, Don
Schumacher Racing teams have won 136 national events in 260 final
rounds, and eight world championships. More information may be
found on http://www.shoeracing.com/.
http://www.newscom.com/cgi-bin/prnh/20100209/CG52115
http://photoarchive.ap.org/ DATASOURCE: Sears, Roebuck and Co.
CONTACT: Judy Stropus, +1-203-438-0501, cell, +1-203-243-2438, ; or
Larry Costello of Sears Holdings PR, +1-847-286-9036; Web Site:
http://www.sears.com/ Company News On-Call:
http://www.prnewswire.com/comp/923204.html
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