95.8 Capital FM Reclaims.....
July 31 2003 - 6:44AM
UK Regulatory
RNS Number:1801O
Capital Radio PLC
31 July 2003
95.8 Capital FM Reclaims Number One Spot in London
31 July 2003
In Rajar figures published today, 95.8 Capital FM has reclaimed its number one
spot with more listeners than any other station in London.
The station now reaches an extra 211,000 listeners with 2.6 million Londoners
tuning in each week. These figures represent a 9.0% increase in reach quarter on
quarter. Amongst the core 15-44 audience reach increased to 34% with an
additional 96,000 listeners in this demographic.
Share has also risen from 8.1% to 8.9% - the largest rise of any London
commercial station this quarter.
Following the development of a new breakfast zone from 5-10 am, 75,000 more
Londoners are waking up to its revitalised format. This is the second successive
increase since the show was launched last January demonstrating that the new
format, broader playlist and new presenter team is a big hit with listeners.
Capital breakfast show now reaches 1.65 million listeners and share has risen
from 10% to 10.6%. In the core breakfast show hours of 7-10am, we have increased
listeners by 77,000. This is an impressive result in a quarter when Radio 1,
Kiss, Radio 2, Virgin and Heart have all lost listeners at breakfast.
* Xfm announced its national figures for the first time showing a reach
figure of 606,000 listeners.
* Capital Gold's flagship station in London added 40,000 listeners
increasing its lead over Virgin FM.
* Century Network has maintained its reach at 18% while market share is
up from 7.1% to a record 7.3%.
* The Group maintained reach at 27%
Commenting on the Rajar figures David Mansfield, Capital Radio Chief Executive
said,
"These results show that 95.8 Capital FM remains London's most popular radio
station with more listeners than any other BBC or commercial competitor. Our
priority is to win back listeners and get them listening longer. We've taken the
first steps by improving our music, breakfast show format and presenter line up
but the real fight back is just beginning. With a renewed focus on our flagship
station, and with our most senior management charged with the station's growth
strategy, I am confident that we have the right structure and creative talent in
place to succeed."
ENDS
** Data is strictly embargoed until 10:30am
Notes:
1. All figures refer to adults 15+
2. The Capital FM Network comprises of 95.8 Capital FM (London), BRMB
(Birmingham), Red Dragon FM (South Wales), Southern FM (Sussex), Power FM
(Hampshire), Beat 106 (Glasgow), FOX FM (Oxford), Invicta FM (Kent).
3. RAJAR (Radio Joint Audience Research Ltd) manages the UK's agreed system of
radio audience measurement. It is jointly owned by the CRCA (Commercial Radio
Companies Association) and by the BBC.
4. Reach refers to the number of weekly listeners in thousands and as a
percentage of the adult population of the station's broadcast area.
5. Share refers to the percentage of total listening time accounted for by a
station within in its own broadcast area within an average week.
Enquiries:
Capital Radio plc
David Mansfield 020 7766 6240
Jane Wilson 020 7766 6863
Finsbury Group
James Leviton 020 7251 3801
RAJAR - SUMMARY OF CAPITAL STATIONS/BRANDS
Total Capital Radio Group RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 2 Wave 3 Wave 4 Wave 1 Wave 2
2002 2002 2002 2003 2003
Weekly Reach 7,959 7,917 7,812 7,738 7,600
% Reach 28 28 27 27 27
Total Hours 76,456 73,375 74,013 73,891 70,870
Market Share 12.3 12.1 12.1 11.9 11.8
Commercial Share 24.6 24.2 23.9 23.9 23.9
Capital FM Network* RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 2 Wave 3 Wave 4 Wave 1 Wave 2
2002 2002 2002 2003 2003
Weekly Reach 5,534 5,370 5,230 5,103 5090
% Reach 29 28 27 27 27
Total Hours 49,682 45,053 44,911 43,844 42,282
Market Share 12.0 11.1 10.9 10.4 10.3
Commercial share 22.9 21.4 20.7 20.3 20.3
Capital Gold Network RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 2 Wave 3 Wave 4 Wave 1 Wave 2
2002 2002 2002 2003 2003
Weekly Reach 1,710 1,626 1,578 1,595 1,503
% Reach 9 9 9 9 8
Total Hours 12,102 10,973 10,624 10,609 10,157
Market Share 3.0 2.8 2.7 2.6 2.6
Commercial share 5.8 5.5 5.2 5.3 5.2
Century FM Network * RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 2 Wave 3 Wave 4 Wave 1 Wave 2
2002 2002 2002 2003 2003
Weekly Reach 1,531 1,699 1,728 1,835 1,809
% Reach 16 16 17 18 18
Total Hours 12,016 13,617 14,245 15,704 15,638
Market Share 5.9 6.2 6.5 7.1 7.3
Commercial share 12.8 13.4 14.0 15.4 16.1
*Capital FM Network figures from W1:2002 and W2:2002 include Ocean FM. Ocean FM
is included in the Century FM Network figures from W3:2002
Capital Radio London RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 2 Wave 3 Wave 4 Wave 1 Wave 2
2002 2002 2002 2003 2003
Weekly Reach 3,429 3,396 3,184 3,059 3,175
% Reach 33 33 31 29 31
Total Hours 31,565 29,810 30,154 28,162 27,116
Market Share 15.1 13.6 13.5 12.7 12.6
Commercial share 28.1 24.8 24.8 24.4 22.7
95.8 Capital FM RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 2 Wave 3 Wave 4 Wave 1 Wave 2
2002 2002 2002 2003 2003
Weekly Reach 2,760 2,636 2,460 2,413 2,624
% Reach 27 25 24 23 25
Total Hours 21,568 19,338 19,599 17,967 18,991
Market Share 10.3 8.8 8.8 8.1 8.9
Commercial share 19.2 16.1 16.1 15.5 15.9
Capital Gold London RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 2 Wave 3 Wave 4 Wave 1 Wave 2
2002 2002 2002 2003 2003
Weekly Reach 1,328 1,103 1,211 1,037 1,077
% Reach 13 11 12 10 10
Total Hours 7,342 5,873 6,838 6,328 5,789
Market Share 3.5 2.7 3.1 2.9 2.7
Commercial share 6.5 4.9 5.6 5.5 4.8
104.9 Xfm London RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 2 Wave 3 Wave 4 Wave 1 Wave 2
2002 2002 2002 2003 2003
Weekly Reach 366 535 484 442 437
% Reach 4 5 5 4 4
Total Hours 2,655 4,599 3,717 3,868 2,336
Market Share 1.3 2.1 1.7 1.7 1.1
Commercial share 2.4 3.8 3.1 3.3 2.0
This information is provided by RNS
The company news service from the London Stock Exchange
END
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