~ Renewal Represents One of the Largest Marketing Partnerships In ISC History ~ DAYTONA BEACH, Fla., Nov. 4 /PRNewswire-FirstCall/ -- International Speedway Corporation (NASDAQ:ISCA) (OTC:ISCB) (BULLETIN BOARD: ISCB) ("ISC") announced today that Homestead-Miami Speedway and Ford Motor Company ("Ford") have renewed their partnership whereby Ford will continue to sponsor the Ford Championship Weekend. The new multi-year, multi-million dollar agreement represents one of the largest sponsorship agreements in ISC history. The initial phase runs through 2009, with a renewal option that could extend the partnership to 2014. Under the terms, Ford will continue to build upon the successful platform they have helped create at Homestead-Miami by retaining the following designations: * Title sponsor of the NASCAR Ford Championship Weekend, * Entitlement rights for the season finales of all three NASCAR national touring series including the Ford 200 Craftsman Truck, Ford 300 Busch and the Ford 400 NEXTEL Cup races, and * "Official Car and Truck" and "Official Pace Vehicle" of Homestead- Miami's Ford Championship Weekend. Ford will support its position through themed advertising, promotion and/or other mutually agreed to marketing support. In addition, Ford will utilize at-track hospitality, significant signage and display, and local, regional and national promotional campaigns to highlight Ford's involvement with Homestead-Miami. "Ford has helped build the Championship Weekend at Homestead-Miami into a very popular and exciting year-end event, making it one of the most in-demand tickets in all of sports," said Lesa France Kennedy, President of ISC. "Ford is able to use this marketing platform to reach consumers both in Florida and across the country. The Ford Championship Weekend further strengthens the status of our premier events, and ISC continues to be one of the best options for major corporate advertisers looking to build brand awareness and reach consumers nationwide." "We're thrilled to be extending the agreement to be title sponsor of the Ford Championship Weekend," said Burt Diamond, Global Motorsport Marketing Manager, Ford Racing Technology. "We look forward to working with Homestead- Miami Speedway and ISC to continue creating an even better 'must-attend' event for NASCAR fans. This extension is further proof of our commitment to the sport of NASCAR. Our research shows that our involvement in racing, and in this event, is helping Ford reach consumers and sell more cars and trucks." "With the Ford Championship Weekend taking place each November in South Florida, it's the perfect setting for the NASCAR NEXTEL Cup, Busch and Craftsman Truck series championships each and every year," said Curtis Gray, President of Homestead-Miami Speedway. "Fans, teams and sponsors all enjoy the outstanding racing and championship atmosphere at Homestead-Miami, which is evidenced by the strong consumer and corporate demand leading up to the event. We look forward to building on this success in the future." International Speedway Corporation is a leading promoter of motorsports activities in the United States, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities. The Company owns and/or operates 11 of the nation's major motorsports entertainment facilities, including Daytona International Speedway in Florida (home of the Daytona 500); Talladega Superspeedway in Alabama; Michigan International Speedway located outside Detroit; Richmond International Raceway in Virginia; California Speedway near Los Angeles; Kansas Speedway in Kansas City, Kansas; Phoenix International Raceway in Arizona; Homestead-Miami Speedway in Florida; Martinsville Speedway in Virginia; Darlington Raceway in South Carolina; and Watkins Glen International in New York. Other motorsports entertainment facility ownership includes an indirect 37.5 percent interest in Raceway Associates, LLC, which owns and operates Chicagoland Speedway and Route 66 Raceway near Chicago, Illinois. The Company also owns and operates MRN Radio, the nation's largest independent sports radio network; DAYTONA USA, the "Ultimate Motorsports Attraction" in Daytona Beach, Florida, the official attraction of NASCAR; and subsidiaries which provide catering services, food and beverage concessions, and produce and market motorsports-related merchandise under the trade name "Americrown." In addition, the Company has an indirect 50 percent interest in a business called Motorsports Authentics, which markets and distributes motorsports-related merchandise licensed by certain competitors in NASCAR racing. For more information, visit the Company's Web site at http://www.iscmotorsports.com/ . Statements made in this release that express the Company's or management's beliefs or expectations and which are not historical facts or which are applied prospectively are forward-looking statements. It is important to note that the Company's actual results could differ materially from those contained in or implied by such forward-looking statements. The Company's results could be impacted by risk factors, including, but not limited to, weather surrounding racing events, government regulations, economic conditions, consumer and corporate spending, military actions, air travel and national or local catastrophic events. Additional information concerning factors that could cause actual results to differ materially from those in the forward- looking statements is contained from time to time in the Company's SEC filings including, but not limited to, the 10-K and subsequent 10-Qs. Copies of those filings are available from the Company and the SEC. The Company undertakes no obligation to release publicly any revisions to these forward-looking statements that may be needed to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. The inclusion of any statement in this release does not constitute an admission by International Speedway or any other person that the events or circumstances described in such statement are material. DATASOURCE: International Speedway Corporation CONTACT: Wes Harris, Senior Director, Investor Relations, International Speedway, +1-386-947-6465 Web site: http://www.iscmotorsports.com/

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