Ford and Homestead-Miami Speedway Sign Ten-Year Extension for the NASCAR Ford Championship Weekend
November 04 2005 - 9:00AM
PR Newswire (US)
~ Renewal Represents One of the Largest Marketing Partnerships In
ISC History ~ DAYTONA BEACH, Fla., Nov. 4 /PRNewswire-FirstCall/ --
International Speedway Corporation (NASDAQ:ISCA) (OTC:ISCB)
(BULLETIN BOARD: ISCB) ("ISC") announced today that Homestead-Miami
Speedway and Ford Motor Company ("Ford") have renewed their
partnership whereby Ford will continue to sponsor the Ford
Championship Weekend. The new multi-year, multi-million dollar
agreement represents one of the largest sponsorship agreements in
ISC history. The initial phase runs through 2009, with a renewal
option that could extend the partnership to 2014. Under the terms,
Ford will continue to build upon the successful platform they have
helped create at Homestead-Miami by retaining the following
designations: * Title sponsor of the NASCAR Ford Championship
Weekend, * Entitlement rights for the season finales of all three
NASCAR national touring series including the Ford 200 Craftsman
Truck, Ford 300 Busch and the Ford 400 NEXTEL Cup races, and *
"Official Car and Truck" and "Official Pace Vehicle" of Homestead-
Miami's Ford Championship Weekend. Ford will support its position
through themed advertising, promotion and/or other mutually agreed
to marketing support. In addition, Ford will utilize at-track
hospitality, significant signage and display, and local, regional
and national promotional campaigns to highlight Ford's involvement
with Homestead-Miami. "Ford has helped build the Championship
Weekend at Homestead-Miami into a very popular and exciting
year-end event, making it one of the most in-demand tickets in all
of sports," said Lesa France Kennedy, President of ISC. "Ford is
able to use this marketing platform to reach consumers both in
Florida and across the country. The Ford Championship Weekend
further strengthens the status of our premier events, and ISC
continues to be one of the best options for major corporate
advertisers looking to build brand awareness and reach consumers
nationwide." "We're thrilled to be extending the agreement to be
title sponsor of the Ford Championship Weekend," said Burt Diamond,
Global Motorsport Marketing Manager, Ford Racing Technology. "We
look forward to working with Homestead- Miami Speedway and ISC to
continue creating an even better 'must-attend' event for NASCAR
fans. This extension is further proof of our commitment to the
sport of NASCAR. Our research shows that our involvement in racing,
and in this event, is helping Ford reach consumers and sell more
cars and trucks." "With the Ford Championship Weekend taking place
each November in South Florida, it's the perfect setting for the
NASCAR NEXTEL Cup, Busch and Craftsman Truck series championships
each and every year," said Curtis Gray, President of
Homestead-Miami Speedway. "Fans, teams and sponsors all enjoy the
outstanding racing and championship atmosphere at Homestead-Miami,
which is evidenced by the strong consumer and corporate demand
leading up to the event. We look forward to building on this
success in the future." International Speedway Corporation is a
leading promoter of motorsports activities in the United States,
currently promoting more than 100 racing events annually as well as
numerous other motorsports-related activities. The Company owns
and/or operates 11 of the nation's major motorsports entertainment
facilities, including Daytona International Speedway in Florida
(home of the Daytona 500); Talladega Superspeedway in Alabama;
Michigan International Speedway located outside Detroit; Richmond
International Raceway in Virginia; California Speedway near Los
Angeles; Kansas Speedway in Kansas City, Kansas; Phoenix
International Raceway in Arizona; Homestead-Miami Speedway in
Florida; Martinsville Speedway in Virginia; Darlington Raceway in
South Carolina; and Watkins Glen International in New York. Other
motorsports entertainment facility ownership includes an indirect
37.5 percent interest in Raceway Associates, LLC, which owns and
operates Chicagoland Speedway and Route 66 Raceway near Chicago,
Illinois. The Company also owns and operates MRN Radio, the
nation's largest independent sports radio network; DAYTONA USA, the
"Ultimate Motorsports Attraction" in Daytona Beach, Florida, the
official attraction of NASCAR; and subsidiaries which provide
catering services, food and beverage concessions, and produce and
market motorsports-related merchandise under the trade name
"Americrown." In addition, the Company has an indirect 50 percent
interest in a business called Motorsports Authentics, which markets
and distributes motorsports-related merchandise licensed by certain
competitors in NASCAR racing. For more information, visit the
Company's Web site at http://www.iscmotorsports.com/ . Statements
made in this release that express the Company's or management's
beliefs or expectations and which are not historical facts or which
are applied prospectively are forward-looking statements. It is
important to note that the Company's actual results could differ
materially from those contained in or implied by such
forward-looking statements. The Company's results could be impacted
by risk factors, including, but not limited to, weather surrounding
racing events, government regulations, economic conditions,
consumer and corporate spending, military actions, air travel and
national or local catastrophic events. Additional information
concerning factors that could cause actual results to differ
materially from those in the forward- looking statements is
contained from time to time in the Company's SEC filings including,
but not limited to, the 10-K and subsequent 10-Qs. Copies of those
filings are available from the Company and the SEC. The Company
undertakes no obligation to release publicly any revisions to these
forward-looking statements that may be needed to reflect events or
circumstances after the date hereof or to reflect the occurrence of
unanticipated events. The inclusion of any statement in this
release does not constitute an admission by International Speedway
or any other person that the events or circumstances described in
such statement are material. DATASOURCE: International Speedway
Corporation CONTACT: Wes Harris, Senior Director, Investor
Relations, International Speedway, +1-386-947-6465 Web site:
http://www.iscmotorsports.com/
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