Yellow Transportation and Sprint Announce Sponsorship of the Kansas Busch Series Race on Behalf of United Way United Way 300 Presented by Yellow Transportation and Sprint to be Run at Kansas Speedway KANSAS CITY, Kan., May 20 /PRNewswire/ -- In an unprecedented event, two leading Kansas City area corporations -- Yellow Transportation and Sprint -- today announced that they would sponsor this year's NASCAR Busch Series race at Kansas Speedway on behalf of the Greater Kansas City United Ways. The race, to be run on October 8, 2005 and televised nationally on NBC, will be known as "United Way 300 Presented by Yellow Transportation and Sprint." Representatives of the two corporations said the goal of their partnership would be to raise the visibility of and level of contributions to this fall's community-wide fundraising campaign for the Kansas City area's largest charity. "The Kansas City community has been very good to Yellow Transportation and we take pride in our sponsorship efforts, such as NASCAR," said William D. Zollars, chairman of the board, president and chief executive officer of Yellow Roadway Corporation. "This endeavor represents a wonderful opportunity to bring both community and sponsorship together in a fun and innovative way. By donating the title sponsorship of the race to the Greater Kansas City United Ways, we have the opportunity to act upon one of our core values -- demonstrating good corporate citizenship -- and truly help one of the organizations that makes our community so great." In addition to his role at Yellow Roadway, Zollars also serves as this year's volunteer co-chair of the Kansas City Area United Way campaign. "Every day the Greater Kansas City United Ways make a difference -- either directly or indirectly -- in the lives of all Kansas Citians," added Michael Fuller, president and chief operating officer of Sprint Local Telecommunications Division and member of the Heart of America United Way Board of Directors. "Sprint and our 16,000 local associates are proud to be a part of this community and proud to do our part to make Kansas City a great place to live and work." "Sprint and Yellow Transportation are committed to helping this year's campaign end up in 'Victory Lane,' and today is just one example of how we are coming together to help raise the visibility of United Way and provide additional fundraising resources at a very important time of the year for this great organization, both here in Kansas City and around the country." Under terms of the agreement announced at today's press conference at Kansas Speedway, the Greater Kansas City United Ways -- including five United Ways in Kansas and Missouri -- will receive numerous assets that will help United Way remind the community of the important role it plays in the everyday lives of thousands of people in the community. The robust sponsorship package includes race tickets, the right to use the mark/logo in promotional materials and other tools that will assist the United Way in this year's campaign. "In just five years, our NASCAR weekend has become one of the largest tourist events in Kansas and Missouri," said Jeff Boerger, president of Kansas Speedway. "Sponsorship of NASCAR events has been shown to be an excellent way for corporations to raise their overall awareness in the community. Through this unique arrangement with Yellow and Sprint, we are excited to help United Way harness the power of NASCAR to ensure this year's campaign is the best ever." In addition to the sponsorship package, Kansas Speedway and the Midwest Ford Dealers are also donating a Ford F150 truck to United Way for use in an upcoming fundraising promotion and the Speedway is contributing an additional block of tickets for the United Ways to use during qualifying day. "On behalf of the Kansas area City United Ways, I want to thank Yellow, Sprint and Kansas Speedway for giving us this opportunity," said Tom Dugard, president of Heart of America United Way. Not only will the United Way 300 provide unprecedented visibility for United Way at an important time of year, it will help us inject an extra dose of fun and excitement into this year's campaign. Regardless of which driver ultimately wins the race, the real winners will be the many thousands of people in our community who are touched by the hundreds of programs funded by United Way. Yellow Transportation will further enhance the branding effort by converting its No. 1 Yellow Transportation car into a special United Way- themed car for the October race. Last year, the Greater Kansas City United Ways raised more $38 million to support programs that respond to a wide range of community issues through nearly 150 nonprofit agencies throughout the metro area. Last year, services supported by the United Ways acted as the safety net for the 32,000 families in our community who are living in poverty. Moreover, United Way linked over 21,000 volunteers with local nonprofit agencies who worked to improve the lives of young children, teens, seniors and families throughout the Greater Kansas City area. About Yellow Roadway Corporation Yellow Roadway Corporation, a Fortune 500 company, is one of the largest transportation service providers in the world. Through its subsidiaries including Yellow Transportation, Roadway Express, New Penn Motor Express, Reimer Express, Meridian IQ and Yellow Roadway Technologies, Yellow Roadway provides a wide range of asset and non-asset-based transportation services integrated by technology. The portfolio of brands provided through Yellow Roadway Corporation subsidiaries represents a comprehensive array of services for the shipment of industrial, commercial and retail goods domestically and internationally. Headquartered in Overland Park, Kansas, Yellow Roadway Corporation employs over 50,000 people. About Sprint Sprint offers an extensive range of innovative communication products and solutions, including global IP, wireless, local and multiproduct bundles. A Fortune 100 company with more than $27 billion in annual revenues in 2004, Sprint is widely recognized for developing, engineering and deploying state- of-the-art network technologies, including the United States' first nationwide all-digital, fiber-optic network; an award-winning Tier 1 Internet backbone; and one of the largest 100-percent digital, nationwide wireless networks in the United States. For more information, visit http://www.sprint.com/mr. About Greater Kansas City United Ways The five local United Ways in the Kansas City area work together on a joint community-wide fundraising campaign and joint fund distribution system. They include Bi-County United Way of Cass & Jackson, Inc., Heart of America United Way, Northland United Way Services, United Way of Johnson County, United Way of Wyandotte County, Inc. Together, they fund more than 350 programs that help more than 200,000 people per year in the Kansas City area. About Kansas Speedway Kansas Speedway is a wholly-owned subsidiary of International Speedway Corporation (ISC) (NASDAQ:ISCA)(OTC:ISCB) (BULLETIN BOARD: ISCB) , a leading promoter of motorsports activities in the United States. Including Kansas Speedway, ISC owns, operates and/or has interest in 12 major motorsports facilities that promote more than 100 events annually. For ticket information, call Kansas Speedway at 913.328.RACE or toll free at 866.460.RACE, visit http://www.kansasspeedway.com/ or come by 400 Speedway Blvd., Kansas City, Kan. DATASOURCE: Yellow Transportation CONTACT: Greg Stanko of Yellow Transportation, +1-301-938-9794, ; Jennifer Bosshardt of Sprint, +1-913-794-1130, ; Ron Howard of United Way, +1-816-559-4644, ; or Sammie Lukaskiewicz of Kansas Speedway, +1-913-328-3311, Web site: http://www.sprint.com/mr http://www.kansasspeedway.com/

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