ISC Signs Checkers(R)/Rally's(R) as Official Drive-Thru and Burger of Daytona International Speedway, Other Facilities
February 08 2005 - 7:00AM
PR Newswire (US)
ISC Signs Checkers(R)/Rally's(R) as Official Drive-Thru and Burger
of Daytona International Speedway, Other Facilities - ISC and
Checkers/Rally's Officials to Ring NASDAQ Opening Bell - DAYTONA
BEACH, Fla. and NEW YORK, Feb. 8 /PRNewswire-FirstCall/ --
International Speedway Corporation (NASDAQ:ISCA) (OTC:ISCB)
(BULLETIN BOARD: ISCB) ("ISC") today announced it has signed a
multi-year, multi-million dollar official status agreement with
Checkers Drive-In Restaurants, Inc. (NASDAQ: CHKR)
("Checkers(R)/Rally's(R)"). Checkers/Rally's will serve as the
Official Drive-Thru and Burger of several ISC facilities including
Daytona International Speedway ("Daytona"), home of "the Great
American Race," the Daytona 500. Under the terms of the agreement,
Checkers/Rally's will have a significant presence through prominent
signage and promotion, as well as at-track restaurants at the
following ISC facilities: Daytona International Speedway,
Homestead-Miami Speedway, Michigan International Speedway and
Richmond International Raceway. "Our agreement with
Checkers/Rally's further demonstrates the strong appeal of our
nationwide presence and key market penetration," said Lesa France
Kennedy, President of ISC. "Checkers/Rally's recognizes the
potential benefits of an ISC partnership and, beginning with next
week's Daytona 500, they will be able to leverage our partnership
to extend their brand awareness and reach consumers. We welcome
them to our roster of successful corporate partners and look
forward to working with Checkers to meet their franchising and
development goals." "Checkers Drive-In Restaurants is proud to
announce our partnership with International Speedway Corporation,"
said Keith E. Sirois, President and CEO of Checkers Drive-In
Restaurants, Inc. "We believe that ISC is a strategic piece of our
overall motor sports program that, when combined with our award-
winning advertising, competitive franchise development
opportunities, best-in- class menu choices and fast double
drive-thru service, will generate national visibility, and we
expect it to help accelerate franchise growth. We look forward to
an exciting partnership with ISC." Ms. France Kennedy and Mr.
Sirois will join 2004 NEXTEL Cup Champion Kurt Busch and other ISC
and Checkers/Rally's officials to celebrate the new partnership by
opening the day of trading at Nasdaq Market Site today at 9:30 a.m.
The ceremony will be available via satellite from 9:20 a.m. to 9:35
a.m. on uplink IA-5 C-band/transponder 14. The downlink frequency
is 3980 horizontal; audio: 6.2/6.8. The feed can also be found on
Waterfront fiber 1623. Separately, ISC will unveil the Chevrolet
Corvette Daytona 500 Official Pace Car on today's FOX News Channel
"FOX and Friends" program. Dale Earnhardt Jr., the 2004 Daytona 500
Champion, will preside over the unveiling. The 47th Daytona 500,
"the Great American Race," will be held Sunday, February 20 at 1:30
p.m. Eastern. FOX will air flag-to-flag coverage of the event in
High Definition. About International Speedway Corp. International
Speedway Corporation is a leading promoter of motorsports
activities in the United States, currently promoting more than 100
events annually. The Company owns and/or operates 11 of the
nation's major motorsports facilities, including Daytona
International Speedway in Florida (home of the Daytona 500);
Talladega Superspeedway in Alabama; Michigan International Speedway
located outside Detroit; Richmond International Raceway in
Virginia; California Speedway near Los Angeles; Kansas Speedway in
Kansas City, Kansas; Phoenix International Raceway in Arizona;
Homestead-Miami Speedway in Florida; Martinsville Speedway in
Virginia; Darlington Raceway in South Carolina; and Watkins Glen
International in New York. Other track ownership includes an
indirect 37.5% interest in Raceway Associates, LLC, which owns and
operates Chicagoland Speedway and Route 66 Raceway near Chicago,
Illinois. The Company also owns and operates MRN Radio, the
nation's largest independent sports radio network; DAYTONA USA, the
"Ultimate Motorsports Attraction" in Daytona Beach, Florida, the
official attraction of NASCAR; and subsidiaries which provide
catering services, food and beverage concessions, and produce and
market motorsports-related merchandise under the trade name
"Americrown." For more information, visit the Company's Web site at
http://www.iscmotorsports.com/ . About Checkers Drive-In
Restaurants, Inc. Checkers Drive-In Restaurants, Inc. (
http://www.checkers.com/ ) is the largest double drive-thru
restaurant chain in the United States. The Company develops,
produces, owns, operates and franchises quick service "double
drive- thru" restaurants. Statements made in this release that
express the Company's or management's beliefs or expectations and
which are not historical facts or which are applied prospectively
are forward-looking statements. It is important to note that the
Company's actual results could differ materially from those
contained in or implied by such forward-looking statements. The
Company's results could be impacted by risk factors, including, but
not limited to, weather surrounding racing events, government
regulations, economic conditions, consumer and corporate spending,
military actions, air travel and national or local catastrophic
events. Additional information concerning factors that could cause
actual results to differ materially from those in the forward-
looking statements is contained from time to time in the Company's
SEC filings including, but not limited to, the 10-K and subsequent
10-Qs. Copies of those filings are available from the Company and
the SEC. The Company undertakes no obligation to release publicly
any revisions to these forward-looking statements that may be
needed to reflect events or circumstances after the date hereof or
to reflect the occurrence of unanticipated events. The inclusion of
any statement in this release does not constitute an admission by
International Speedway or any other person that the events or
circumstances described in such statement are material. DATASOURCE:
International Speedway Corporation CONTACT: Wes Harris, Senior
Director, Investor Relations, International Speedway Corporation,
+1-386-947-6465; or Kim Francis, Account Supervisor,
Checkers/Rally's, +1-412-335-0391 Web site:
http://www.iscmotorsports.com/ http://www.checkers.com/
Copyright