Looking Towards the Future Builds Month-Over-Month Growth for Saracen Casino Resort
April 22 2021 - 9:01AM
Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing
technology, powered by artificial intelligence (AI) that serves
brands and agencies, today announces how the IntentKey AI
technology is used to brand and promote Saracen Casino Resort,
Arkansas’s newest, most sophisticated, and only purpose-built
casino, to generate month-over-month revenue growth during the peak
of a pandemic environment.
When Heathcott Associates became the agency of record for
Arkansas’s largest and most sophisticated casino, Gary Heathcott
knew the marketing had to be just as cutting edge. Heathcott and
Saracen partnered with Inuvo, where together the combination of
casino marketing strategy and AI-generated insights could be
applied in a manner that attracts the casino audience and is also
used to optimize future marketing activities and messaging across
all channels both digital and traditional.
“Inuvo’s AI provides audience insights that are not available
through conventional data providers and it can adapt to those
audiences continuously as their intent changes in real-time, while
not being dependent on third-party cookies or data,” said Carlton
Saffa, Chief Market Officer of Saracen Casino Resort. “As I said
when we chose this platform, we are ‘future proofing’ our marketing
efforts by being the first in our industry to use this advanced
advertising technology.”
Inuvo’s IntentKey was able to take a branding budget and target
the desired audience pool at the exact time when they indicated an
in-market interest in that brand messaging. Saracen was the first
Inuvo client to take advantage of integrating the IntentKey across
the full suite of media channels, including connected television
(CTV) and streaming audio. This blended well with their traditional
channels of linear TV, local radio, print and outdoor in a manner
that ensured Saracen was reaching all demographics.
“We saw the value in the IntentKey AI and wanted to leverage it
across every digital marketing channel: online display, video
pre-roll, CTV, and audio streaming,” said Gary Heathcott, President
of Heathcott Associates. “This technology dramatically changes the
typical spray and pray approach to brand advertising by only
purchasing media when/if there is a signal of intent, which in
effect means the client’s marketing dollars are better
optimized.”
Strategic insights among audiences learned from the IntentKey
included:
- A better and more granular geographic understanding of casino
enthusiasts which can now be leveraged within loyalty
programs.
- A strong association with sports gaming, particularly NCAA
basketball and NFL, which can be used in marketing materials.
- A higher interest in travel, which can be incorporated into
promotions and giveaways.
- An intent towards fine dining, specifically The Red Oak
steakhouse, which can be used to market cooking classes with
renowned Arkansas chef and Saracen’s Director of Food &
Beverage, Todd Gold.
- An interest in healthy food options, a fact that can now be
incorporated into menu offerings.
Saracen has tackled the challenge of COVID-19 head-on by making
consumer safety a top priority. This, in turn, has enabled
marketing activity to continue in a manner that has allowed the
casino to run up to capacity while ensuring guest safety.
The IntentKey platform has proven itself to be a branding
success across channels while simultaneously providing strategic
insights that continue to guide future marketing efforts and growth
at Saracen.
About InuvoInuvo®, Inc. (NYSE American: INUV)
is a market leader in artificial intelligence, aligning and
delivering consumer-oriented product & brand messaging
strategies online based on powerful, anonymous and proprietary
consumer intent data for agencies, advertisers and partners. To
learn more, visit www.inuvo.com.
Safe Harbor / Forward-Looking StatementsThis
press release contains “forward-looking statements” within the
meaning of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements are subject to risks and
uncertainties that may cause actual results to differ materially,
including, without limitation risks detailed from time to time in
our filings with the Securities and Exchange Commission (the
“SEC”), and represent our views only as of the date they are made
and should not be relied upon as representing our views as of any
subsequent date. You are urged to carefully review and consider any
cautionary statements and other disclosures, including the
statements made under the heading “Risk Factors” in Inuvo, Inc.’s
Annual Report on Form 10-K for the fiscal year ended December 31,
2020 and our other filings with the SEC. Additionally,
forward-looking statements are subject to certain risks, trends,
and uncertainties, including the continued impact of COVID-19 on
Inuvo’s business and operations. Inuvo cannot provide assurances
that the assumptions upon which these forward-looking statements
are based will prove to have been correct. Should one of these
risks materialize, or should underlying assumptions prove
incorrect, actual results may vary materially from those expressed
or implied in any forward-looking statements. Investors are
cautioned not to place undue reliance on these forward-looking
statements, which are current only as of this date. Inuvo does not
intend to update or revise any forward-looking statements made
herein or any other forward-looking statements as a result of new
information, future events, or otherwise. Inuvo further expressly
disclaims any written or oral statements made by a third party
regarding the subject matter of this press release.
Inuvo Company Contact: Wally Ruiz Chief
Financial Officer Tel (501) 205-8397 wallace.ruiz@inuvo.com
Investor Relations: KCSA Strategic
CommunicationsValter Pinto, Managing DirectorTel (212)
896-1254Valter@KCSA.com
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