Luminescence Sun Chemical Security and DSS (NYSE American: DSS),
two leading companies in anti-counterfeit and authentication
technologies announced today that they have successfully launched
their new Augmented Reality Brand Authentication solution in the
Greater China Market on the behalf of Wyeth Nutrition’s infant
formula brand, ILLUMA. This engagement with an established leader
in the infant formula category marks an important milestone for the
collaboration between Luminescence Sun Chemical Security and DSS,
whose products and solutions are used by governments, corporations
and financial institutions around the world to defeat fraud, to
help ensure authenticity and engage the consumer.
Tarun Malkani, Vice President & Category
Business Head - Wyeth Nutrition commented, “For over 8 years our
partners’ leadership and innovative technologies have given Chinese
mothers using ILLUMA infant formula full assurance that the
products they purchase from Wyeth are both secure and authentic. In
addition, communicating with our ILLUMA moms through DSS’s
smartphone applications has created a new level of personal
consumer engagement. Since our July 2019 relaunch of ILLUMA
in China, we have encapsulated a complete product experience that
includes branding and cutting-edge digital authentication, creating
a single application that excites and educates the consumer at the
point of purchase and every time thereafter that they choose to
interact with the tin at home.”
DSS’s proprietary Authentiguard authentication
system with Augmented Reality technologies is embedded within
the printed elements of the package (tin and box) with multiple
points of authentication. This brand protection model
prevents counterfeiting and tampering as it enters the Asian
market, as well as providing exact detail about the product itself
and how to use it from the consumer side, all using a smartphone
app.
Luminescence Sun Chemical Security provides the
security ink with a bespoke taggant, which is incorporated into the
printed design on the packaging. This ink can only be authenticated
with proprietary readers, which strongly contributes to the
authentication process and overall security.
“This multi-layered approach offers the highest
level of security to the ILLUMA brand, shielding it from attempts
to copy or counterfeit. This reinforces the consumer’s
confidence in a company with over 100 years of history. We are
proud to work with innovative companies like Wyeth Nutrition,”
comments Paul Cooper, President of Luminescence Sun Chemical
Security.
Vincent Lum, president of DSS Digital adds, “We
believe that the brand protection model is undergoing a fundamental
change, and our experience with Wyeth will continue to evolve in
the space we call ‘Interactive Brand Protection,’
where consumer engagement and interactivity are bringing a new
technology focus to packaging. This also creates further
opportunity for the brand protection team to play an even larger
role for the companies we serve.”
DSS, Wyeth Nutrition and Sun Chemical will be
hosting a case-study panel discussion at this year’s Active and
Intelligent Packaging Industry Association World Congress in
Amsterdam on November 19, 2019 at 9:55AM local time. For
information regarding this event please see below:
https://events.bizzabo.com/AIPIA2019/agenda/session/145229
About Wyeth NutritionFor the past
100 years, Wyeth Nutrition has pioneered innovative nutrition
science with premium-quality products that meet the needs of
infants, young children and adults. Through clinical rigor,
scientific research, world-class manufacturing and product safety
standards, we deliver scientifically sound solutions that offer
parents confidence to help nourish children and support healthy
futures, when breastfeeding is not an option. By partnering with
mothers, doctors and scientists, we continue to discover and learn
what is needed to ensure the best advancement for the health and
well-being of future generations. Wyeth Nutrition - Together
Nurturing a Healthier Generation. In 2012 Wyeth Nutrition was
acquired by Nestlé SA and operates as part of Nestlé Nutrition.
ABOUT DOCUMENT SECURITY SYSTEMS, INC.
(DSS) For over 15 years, DSS has protected corporations,
financial institutions, and governments from sophisticated and
costly fraud. DSS' innovative anti-counterfeit,
authentication, and brand protection solutions are deployed to
prevent attacks which threaten products, digital presence,
financial instruments, and identification. AuthentiGuard®, the
company's flagship product, provides authentication capability
through a smartphone application so businesses can empower a wide
range of employees, supply chain personnel, and consumers to track
their brands and verify authenticity. For more information on DSS
visit http://www.dsssecure.com.
Keep up-to-date on DSS events and developments,
join our online communities at Facebook, Twitter and LinkedIn.
ABOUT LUMINESCENCE SUN CHEMICAL
SECURITY Formed in 1987, Luminescence Sun Chemical
Security manufactures innovative security inks for banknotes,
security documents and brand authentication. Our inks are suitable
for offset, intaglio, flexo, gravure, screen, numbering and inkjet
processes and are used to print billions of banknotes, documents
and secure products globally each year. Most of our inks are
custom-made to meet the customer’s exact technical requirements and
preferred drying process. Our philosophy of supply gives our
customers the highest levels of innovation, security, discretion
and confidentiality. “Inspiring confidence” is in everything we
do.
Contact Information:
Document Securities Systems, Inc. Investor
Inquiries:ir@dsssecure.comBret ShapiroCoreIR516 222 2560
Luminescence Sun Chemical Security Gerben van Wijk,
Sales and Marketing Director Gerben.vanwijk@luminescence.co.uk
FORWARD-LOOKING STATEMENTS
Forward-looking statements that may be contained in this press
release, including, without limitation, statements related to the
Company’s plans, strategies, objectives, expectations, potential
value, intentions and adequacy of resources, are made pursuant to
the safe harbor provisions of the Private Securities Litigation
Reform Act and contain words such as “believes,” “anticipates,”
“expects,” “plans,” “intends” and similar words and phrases. These
forward-looking statements are subject to risks and uncertainties
that could cause actual results to differ materially from the
results projected in any forward-looking statement. In addition to
the factors specifically noted in the forward-looking statements,
other important factors, risks and uncertainties that could result
in those differences include, but are not limited to, our ability
to continue the growth in sales of AuthentiGuard and manage our
expenses, as well as those risks disclosed in the “Risk Factors”
section of the Company’s Annual Report on Form 10-K for the year
ended December 31, 2018, filed with the Securities and
Exchange Commission on March 15, 2019. Forward-looking
statements that may be contained in this press release are being
made as of the date of its release, and the Company assumes no
obligation to update the forward-looking statements, or to update
the reasons why actual results could differ from those projected in
the forward-looking statements.
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