Tractor Supply Upgrades Neighbor’s Club Member Benefits
March 05 2024 - 8:30AM
Business Wire
Enhancements include better recognition, more
rewards, more relevant offers and a new “heroes” benefit to launch
in mid-2024
Tractor Supply Company (NASDAQ: TSCO), the largest rural
lifestyle retailer in the United States, has announced enhancements
to its Neighbor’s Club loyalty program. Starting this month, more
than 30 million Neighbor’s Club members will receive rewards faster
and enjoy easier tier qualification, among other benefits. Tractor
Supply will also offer active military, veterans and first
responders special benefits starting later this summer.
Neighbor’s Club enhancements include:
- Better recognition: Members earn Preferred status with a
new, lower annual spending level of $500 in the calendar year
(previously $1,000).
- More rewards: Neighbors can now earn a reward with only
200 points (previously 500), so they receive benefits faster.
- Improved relevance: Members will receive more
personalized offers and tailored incentives and experiences based
on their interests and shopping patterns.
- Honoring our heroes: Launching this summer, active
military, veterans and first responders will receive immediate
Preferred status, along with other benefits.
“Neighbor’s Club is such an important part of our connection
with our customers – it’s one of the many ways we bring them value,
while personalizing their shopping experiences and rewarding their
loyalty,” said Kimberley Gardiner, chief marketing officer at
Tractor Supply. “If Tractor Supply stands for one thing, it’s
legendary service. These enhancements to Neighbor’s Club will build
on and strengthen the incredible experience our Team Members create
in our stores as we serve Life Out Here. We’re delighted to make it
even easier and faster for customers to receive benefits,
especially the heroes who serve our communities every day.”
Neighbor’s Club is a three-tier loyalty program available at
Tractor Supply and Petsense by Tractor Supply, both online and in
stores. Members accrue points for every dollar spent, with
higher-tier members accumulating points at a faster rate; points
can be redeemed for rewards, services and more. Since its relaunch
in 2021, Neighbor’s Club is one of the largest and fastest-growing
loyalty membership programs in retail and now represents more than
three-quarters of sales for Tractor Supply.
In addition to these enhancements, Neighbor’s Club members with
a Tractor Supply consumer credit card unlock all of the benefits of
Preferred Plus status and earn 5% in rewards on purchases at
Tractor Supply and Petsense by Tractor Supply. Neighbor’s Club
members can also earn rewards with a Tractor Supply Visa credit
card for their purchases outside of Tractor Supply or Petsense by
Tractor Supply, with 3% in rewards on essentials like gas,
groceries and veterinary services, and 1% in rewards on all other
purchases.
NEW TIER QUALIFICATIONS
Tier
Current Annual
Spend
NEW Annual
Spend
Neighbor
$0-$999.99
$0-$499.99
Preferred
$1,000-$1,999.99
$500-$1,999.99
Preferred Plus
$2,000+ or TSC credit card
holder
No change
TIER BENEFITS
Level
Additional Benefits
Neighbor = 1 point per dollar spent at any
Tractor Supply or Petsense by Tractor Supply location or online
- Birthday gift
- Exclusive offers
- Receipt-free returns
Preferred Neighbor = 1.5 points per dollar
spent at any Tractor Supply or Petsense by Tractor Supply location
or online
- Free same-day delivery
- Full-day trailer rental once each quarter
- Plus all the benefits of being a Neighbor
Preferred Plus Neighbor = 2 points per
dollar spent at any Tractor Supply or Petsense by Tractor Supply
location or online
- Free same-day delivery
- Full-day trailer rental twice each quarter
- Free everyday standard shipping on qualifying orders
- Plus all the benefits of being a Neighbor
To learn more about Neighbor’s Club, visit
NeighborsClub.com.
About Tractor Supply Company
For 85 years, Tractor Supply Company (NASDAQ: TSCO) has been
passionate about serving the needs of recreational farmers,
ranchers, homeowners, gardeners, pet enthusiasts and all those who
enjoy living Life Out Here. Tractor Supply is the largest rural
lifestyle retailer in the U.S., ranking 291 on the Fortune 500. The
Company’s more than 50,000 Team Members are known for delivering
legendary service and helping customers pursue their passions,
whether that means being closer to the land, taking care of animals
or living a hands-on, DIY lifestyle. In store and online, Tractor
Supply provides what customers need – anytime, anywhere, any way
they choose at the low prices they deserve.
As of December 30, 2023, the Company operated 2,216 Tractor
Supply stores in 49 states. For more information on Tractor Supply,
visit www.tractorsupply.com.
Tractor Supply Company also owns and operates Petsense by
Tractor Supply, a small-box pet specialty supply retailer providing
products and services for pet owners. As of December 30, 2023, the
Company operated 198 Petsense by Tractor Supply stores in 23
states. For more information on Petsense by Tractor Supply, visit
www.Petsense.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240305357032/en/
Tricia Whittemore (615) 440-4410 Mary Winn Pilkington (615)
440-4212 corporatecommunications@tractorsupply.com
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