SweetWater Brewing Company (“SweetWater Brewing”
or “SweetWater”), Atlanta’s premier craft brewer and a subsidiary
of Tilray Brands, Inc. ("Tilray" or the "Company") (NASDAQ: TLRY
and TSX: TLRY), announced today that it is now an official craft
beer partner of Major League Soccer’s
Atlanta
United. The new partnership places SweetWater at the
forefront of soccer’s explosive growth in Atlanta, home to the most
successful expansion franchise in the history of MLS and host city
for the biggest international matches this country has ever seen.
SweetWater will expand its presence at
Mercedes-Benz Stadium, one of the most attended soccer venues in
the Americas1, with the opening of a third SweetWater-branded bar
on the Stadium’s 200 level. SweetWater will be an integral part of
Atlanta United’s community engagement and fan events throughout
each season and beyond. SweetWater also has plans to launch limited
edition co-branded beer and packages with the team.
“As Atlanta’s hometown brewery, we’re excited to
become an official supporter of our city’s Major League Soccer team
and find new ways to connect with our shared community. In the same
way SweetWater helped establish craft brewing in Atlanta, Atlanta
United has established our city as an epicenter of soccer in the
United States. Atlanta United has won the MLS Cup, U.S. Open Cup
and Campeones Cup, and it holds nearly every attendance record in
MLS, routinely ranking in the top 25 in global soccer attendance.
We look forward to joining Atlanta United in welcoming the global
soccer community to our city in the summer of 2026,” said Prinz
Pinakatt, U.S. Beer, Chief Marketing Officer at Tilray Brands,
SweetWater’s parent company.
“We’re thrilled to partner with a proud Atlanta
company like SweetWater,” said Garth Lagerwey, President and CEO of
Atlanta United. “Atlanta is one of the premier soccer cities in
North America, and this partnership is an example of how the city
has embraced our club and continues to drive us forward. In
addition to SweetWater expanding its presence inside Mercedes-Benz
Stadium, we’re also excited for our supporters to bring their
passion directly to their favorite local brewery for Atlanta United
watch parties during away matches.”
SweetWater will host the annual Atlanta United
Block Party to kick off the club’s season opener on February 24th
against the Columbus Crew, featuring a match viewing area, fan
activities, and live music. To find more information about Atlanta
United watch parties at SweetWater’s taproom and other events,
please visit SweetWater’s website.
About SweetWater Brewing:
One of Atlanta’s original craft breweries,
SweetWater Brewing is now one of the largest craft brewers across
the U.S. With two flagship breweries in Atlanta, Georgia, and Fort
Collins, Colorado, SweetWater’s award-winning craft beers and
ready-to-drink cocktails are available coast to coast. Inspired by
the outdoors, SweetWater is a passionate advocate for healthy
waterways and conservation initiatives. Through its annual
Save Our Water campaign, SweetWater continues to
raise funds to support nonprofit organizations fighting for clean
water and habitat conservation, including the Waterkeeper Alliance,
Bonefish & Tarpon Trust, and Trout Unlimited.
For more information on SweetWater Brewing
Company, please visit www.sweetwaterbrew.com and follow
@SweetWaterBrew on all social platforms.
About Atlanta United
Atlanta United joined Major League Soccer in
2017 and won the 2018 MLS Cup in just its second season, the
earliest an expansion team has won the title since 1998. The club
has set multiple league records including season tickets sales
(36,000-plus), single-season average (53,002) and total home
attendance (901,033). Owned by Arthur M. Blank, Atlanta United
plays its home matches at Mercedes-Benz Stadium. For more
information about Atlanta United, including how to purchase season
tickets, visit: www.atlutd.com, and follow @ATLUTD.
About Tilray Brands
Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY),
is a leading global cannabis lifestyle and consumer packaged goods
company with operations in Canada, the United States, Europe,
Australia, and Latin America that is changing people's lives for
the better – one person at a time. Tilray Brands delivers on this
mission by inspiring and empowering the worldwide community to live
their very best life and by providing access to products that meet
the needs of their mind, body, and soul while invoking wellbeing.
Patients and consumers trust Tilray Brands to deliver a cultivated
experience and health and wellbeing through high-quality,
differentiated brands and innovative products. A pioneer in
cannabis research, cultivation, and distribution, Tilray’s
unprecedented production platform supports over 20 brands in over
20 countries, including comprehensive cannabis offerings,
hemp-based foods, and craft beverages.
For more information about Tilray Brands, visit
www.tilray.com andhttp://www.tilray.coma/ follow @tilray on
Instagram, Twitter, Facebook, and LinkedIn.
Forward-Looking Statements
Certain statements in this communication that
are not historical facts constitute forward-looking information or
forward-looking statements (together, “forward-looking statements”)
under Canadian and U.S. securities laws and within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, that are
intended to be subject to the “safe harbor” created by those
sections and other applicable laws. Forward-looking statements can
be identified by words such as “forecast,” “future,” “should,”
“could,” “enable,” “potential,” “contemplate,” “believe,”
“anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,”
“project,” “will,” “would,” “ahead,” and the negative of these
terms or similar expressions, although not all forward-looking
statements contain these identifying words. Certain material
factors, estimates, goals, projections, or assumptions were used in
drawing the conclusions contained in the forward-looking statements
throughout this communication. Forward-looking statements include
statements regarding our intentions, beliefs, projections, outlook,
analyses, or current expectations. Many factors could cause actual
results, performance, or achievement to be materially different
from any forward-looking statements, and other risks and
uncertainties not presently known to the Company or that the
Company deems immaterial could also cause actual results or events
to differ materially from those expressed in the forward-looking
statements contained herein. For a more detailed discussion of
these risks and other factors, see the most recently filed annual
information form of Tilray and the Annual Report on Form 10-K (and
other periodic reports filed with the SEC) of Tilray made with the
SEC and available on EDGAR. The forward-looking statements included
in this communication are made as of the date of this communication
and the Company does not undertake any obligation to publicly
update such forward-looking statements to reflect new information,
subsequent events or otherwise unless required by applicable
securities laws.
For further information:
SweetWater Brewing Company Media:
Chris Hong, christopher.hong@rygr.us, (970) 924 - 0704 ext.
2103,
Tilray Brands Media: news@tilray.com
Tilray Brands Investors: Raphael Gross, (203)
682-8253, Raphael.Gross@icrinc.com
1 Atlanta United, 2023
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/027966a9-6b8f-4734-8913-e4bc1ec222f9
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