New owned brand dealworthy features nearly 400
everyday basics, starting at less than $1 and with most items under $10
dealworthy is backed by Target's owned brand
one-year return policy
MINNEAPOLIS, Feb. 15,
2024 /PRNewswire/ -- Target Corporation
(NYSE: TGT) today introduced its new low-price owned brand,
dealworthy, designed to give consumers incredible value on nearly
400 everyday basics. With dealworthy, Target is offering more
options at lower prices, starting at less than $1, while strengthening its portfolio of owned
brands. dealworthy also is backed by Target's owned brand promise:
If a consumer is not satisfied with any Target owned brand item,
they can return it within one year with a receipt for an exchange
or a refund.
"With the introduction of our newest owned brand, dealworthy,
consumers can shop hundreds of everyday basics at incredibly low
prices, without sacrificing quality for the price," said
Rick Gomez, executive vice
president and chief food, essentials and beauty officer, Target.
"We know that value is top of mind for consumers, and dealworthy,
backed by our owned brand promise, will not only appeal to our
current guests but position us to attract even more new shoppers to
Target."
Meet dealworthy
The dealworthy assortment spans apparel & accessories,
essentials & beauty, electronics and home items. Starting at
less than $1 and with most under
$10, the prices on dealworthy items
are among the lowest guests will find across Target's assortment.
In electronics, some items, like phone cases, will be priced 50%
lower than any other brands sold at Target. The first
dealworthy products will arrive in February in stores and on
Target.com, and new products will continue to be introduced
throughout 2024 and early 2025, including power cords,
undergarments, socks, laundry detergent, dish soap and more.
Target brands
Target's industry-leading portfolio of owned brands contributes to
more than $30 billion in sales
annually. These brands and products reflect what guests value most
when shopping at Target, including quality, low prices and
convenience. Target's owned brands span four categories, including
apparel & accessories, home, food & beverage and beauty
& essentials. The retailer is always looking for new ways to
meet guests' needs and does that by investing in its brands,
launching new ones and expanding others — including the recent
expansion of up&up.
Easy ways to shop
Consumers can shop dealworthy in stores and on Target.com, or with
the retailer's fast and free services, including Drive Up and
Order Pickup, in as soon as two hours with no minimum purchase and
no membership fee required, or delivered to their doorstep through
Target's same-day delivery with Shipt in as soon as an
hour.
About Target
Minneapolis-based Target
Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and
at Target.com, with the purpose of helping all families
discover the joy of everyday life. Since 1946, Target has
given 5% of its profit to communities, which today equals millions
of dollars a week. Additional company information can be found by
visiting the corporate website and press center.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/target-introduces-new-brand-dealworthy-featuring-low-prices-on-everyday-basics-302062386.html
SOURCE Target Corporation