10 Barrel Brewing Co. (“10 Barrel Brewing Co.” or “10 Barrel”), an
award-winning mainstay in the craft brewing industry and subsidiary
of Tilray Brands, (“Tilray”) (NASDAQ: TLRY and TSX: TLRY), is
thrilled to announce the release of its newest beverage,
Pub Ice. Expanding the
‘Cheap
Fun’ mission that’s made Pub Beer a fan-favorite, Pub Ice
reinvents a classic flavored hard beverage with a new caliber of
quality and an unprecedented standard for enjoyment.
Already beloved by 10 Barrel’s core community, no one’s done Ice
quite like 10 Barrel. Unlike its competitors, Pub Ice is made with
real fruit juice and no artificial flavors, offering a natural
taste that sets it apart from anything else on the shelf. Not only
does it provide sensational flavor, Pub Ice also boasts 15% fewer
calories and 20% fewer carbs than its leading competitor. And even
better—it’s also a few bucks cheaper.
"We're thrilled to introduce Pub Ice to the world," said Brian
Hughes, Marketing Director at 10 Barrel Brewing. "It’s a drink that
embodies the ‘Cheap Fun’ culture so many fans know and love,
appreciable both as a delicious, thirst-quenching refreshment, and
as a reminder to not take ourselves too seriously. It's the perfect
drink to add even more fun to any gathering or celebration."
More than just a great-tasting beverage, Pub Ice maintains the
Pub Beer ethos of ‘Cheap Fun’. Pub Ice comes in three delicious
flavors—Original, Screwdriver, and Fruit Punch—which are now on
shelves at fine retailers across the country. Available in 12oz
bottle 6-packs, 12oz bottle 12-packs (Variety Pack) and 12oz can
12-packs (Variety Pack), Pub Ice offers a ‘Cheap Fun' option for
those looking to enjoy quality, natural beverages without breaking
the bank. Coming in at a cool 4.5% ABV, it’s an easy, all-day
drinker that’s dually fit for the après and summertime soirees.
Look out for Pub Ice in stores now, and available for purchase
soon directly from the 10 Barrel website. For more information,
visit 10 Barrel Brewing. 21+ only. Always enjoy responsibly.
About 10 Barrel Brewing
10 Barrel Brewing was born out of the adventurous spirit of
three friends who shared a love for beer and recreating outdoors.
Based in Bend, Oregon, 10 Barrel Brewing’s award-winning brew team
is known for innovating high-quality craft beers while staying true
to the brand’s original mission statement—"Drink Beer Outside." The
brewery embraces the “Optimistic Renegade” attitude, pushing
boundaries and challenging conventions in the craft beer space.
For further information about 10 Barrel Brewing Co. please visit
https://www.10barrel.com/ and follow @10barrelbrewing on
Instagram.
About Tilray Brands
Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading
global cannabis lifestyle and consumer packaged goods company with
operations in Canada, the United
States, Europe, Australia, and Latin
America that is changing people's lives for the better – one
person at a time – by inspiring and empowering a worldwide
community to live their very best life, enhanced by moments of
connection and wellbeing. Tilray’s mission is to be the most
responsible, trusted, and market-leading cannabis and consumer
products company in the world with a portfolio of innovative,
high-quality, and beloved brands that address the needs of the
consumers, customers, and patients we serve. A pioneer in cannabis
research, cultivation, and distribution, Tilray’s unprecedented
production platform supports over 20 brands in over 20 countries,
including comprehensive cannabis offerings, hemp-based foods, and
craft beverages.
For more information on how we open a world of well-being,
visit www.Tilray.com and follow @tilray on all social
platforms.
Forward-Looking Statements
Certain statements in this communication that are not historical
facts constitute forward-looking information or forward-looking
statements (together, “forward-looking statements”) under Canadian
and U.S. securities laws and within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, that are
intended to be subject to the “safe harbor” created by those
sections and other applicable laws. Forward-looking statements can
be identified by words such as “forecast,” “future,” “should,”
“could,” “enable,” “potential,” “contemplate,” “believe,”
“anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,”
“project,” “will,” “would” and the negative of these terms or
similar expressions, although not all forward-looking statements
contain these identifying words. Certain material factors,
estimates, goals, projections, or assumptions were used in drawing
the conclusions contained in the forward-looking statements
throughout this communication. Forward-looking statements include
statements regarding our intentions, beliefs, projections, outlook,
analyses, or current expectations. Many factors could cause actual
results, performance, or achievement to be materially different
from any forward-looking statements, and other risks and
uncertainties not presently known to the Company or that the
Company deems immaterial could also cause actual results or events
to differ materially from those expressed in the forward-looking
statements contained herein. For a more detailed discussion of
these risks and other factors, see the most recently filed annual
information form of Tilray and the Annual Report on Form
10-K (and other periodic reports filed with the SEC)
of Tilray made with the SEC and available on
EDGAR. The forward-looking statements included in this
communication are made as of the date of this communication and the
Company does not undertake any obligation to publicly update such
forward-looking statements to reflect new information, subsequent
events, or otherwise unless required by applicable securities
laws.
For further information:
10 Barrel Brewing Co. Media:
Mike Misselwitz, Mimichaelm@wh1969.com
Tilray Brands Media: Berrin Noorata, news@tilray.com
Tilray Brands Investors: Raphael Gross, (203)
682-8253, Raphael.Gross@icrinc.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/d0d50406-ca29-40b6-9e4b-9f1d638a889d
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