PAR Technology’s Punchh® Recognizes Trailblazers in Customer Loyalty with Annual Awards Celebration
February 13 2024 - 7:30AM
Business Wire
PAR Punchh® Celebrates Eight Industry
Innovators in Customer Engagement
ParTech, Inc. (PAR), a global restaurant technology company
providing unified commerce solutions for enterprise restaurants,
proudly announces the winners of the fifth annual PAR Punchh®
Customer Awards. These awards recognize outstanding achievements in
customer loyalty, offers, engagement, and convenience within the
restaurant and convenience store industries.
Selected from PAR Punchh’s diverse customer base of over 275
brands, the winners demonstrated excellence in utilizing the PAR
Punchh platform for customized loyalty program management,
omnichannel engagement, digital campaigns, personalized offers, and
more.
“We are thrilled to celebrate the success of our clients who
have embraced the PAR Punchh platform to enhance their customers'
experiences,” said Savneet Singh, CEO of PAR Technology. “These
brands have shown innovation and dedication in leveraging
technology to drive loyalty program engagement, customer feedback,
and overall business success.”
Sean Thompson, VP of IT at Freddy’s Frozen Custard &
Steakburgers, receives the Punchh Voice of the Customer Advocate of
the Year award for his pivotal role in sharing valuable customer
insights within the Punchh community, contributing to the growth of
Freddy's loyal customer base across their 500+ locations. This
year's Digital Innovator award goes to Condado Tacos for their
effective implementation of the "Buds with Benefits" reward program
and targeted Challenge campaigns, resulting in a remarkable 44%
retention rate and enhanced customer engagement.
As Rookie of the Year, Goodcents strategically elevated their
position by implementing the PAR Punchh-powered Goodcents Rewards
Refreshed loyalty program. Leveraging Punchh's Loyalty Strategy
services, Goodcents not only achieved impressive customization,
data utilization, and direct communication capabilities through
their app but also signaled a strategic move to scale operations
and enhance customer engagement. RaceTrac earns the C-Store
Champion title for its innovative RaceTrac Rewards loyalty program,
which saw a 46% year-over-year increase in loyalty transactions and
a 76% year-over-year rise in loyalty revenue in 2023, underscoring
its commitment to enhancing customer experiences and driving member
engagement.
Named Top International Customer, Taco Bell Romania achieved
significant growth in loyalty app participation, leveraging their
Taco Bell Rewards program to enhance customer experiences and drive
increased engagement through digital and social media campaigns,
resulting in consistent growth across various metrics in a market
where Mexican cuisine is still an up-and-coming delight. The
Campaign Hotshot award goes to Charleys Philly Steaks, whose
strategic use of data analytics enabled them to tailor personalized
messages and promotions, resulting in increased adoption, purchase
frequency, and surpassing benchmarks for sign-ups, unique users,
and average check size in 2023.
Pancheros earns the Retention Rockstar title for their steadfast
focus on loyalty, boasting a remarkable 47% retention rate in Q3
2023, surpassing fast-casual benchmarks, through integrated tactics
promoting referral offers, digital ordering deals, and local cause
campaigns, further highlighted by a significant referral sign-up
rate and quarterly transaction growth. Last but not least,
McAlister's secures the All Star title for their innovations such
as the subscription Tea Pass and personalized automated journeys,
driving an impressive 21% YoY growth in loyalty participation and
20% of transactions stemming from loyalty purchases in 2023. Their
strategic approach, utilizing Punchh data pipeline and open APIs,
ensures sustained guest retention and unparalleled customer
satisfaction.
Over 275 global enterprises in 20 countries, including brands
like Yum! Brands (NYSE: YUM), Casey's (NASDAQ: CASY), and Tropical
Smoothie Café, LLC, rely on PAR Punchh to boost revenue by
fostering strong customer relationships.
About PAR Technology
For more than 40 years, PAR Technology Corporation’s (NYSE
Symbol: PAR) cutting-edge products and services have helped bold
and passionate restaurant brands build lasting guest relationships.
We are the partner enterprise restaurants rely on when they need to
serve amazing moments from open to close, during the most hectic
rush hours, and when the world forces them to adapt and overcome.
More than 70,000 restaurants in more than 110 countries use PAR’s
restaurant point-of-sale, digital ordering, loyalty and back-office
software solutions as well as industry-leading hardware and
drive-thru offerings. To learn more, visit partech.com or connect
with us on LinkedIn, X (formerly Twitter), Facebook, and
Instagram.
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version on businesswire.com: https://www.businesswire.com/news/home/20240213041003/en/
Christopher R. Byrnes (315) 743-8376
chris_byrnes@partech.com
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