Krispy Kreme® Celebrates Expansion into Brazil
February 09 2024 - 7:27AM
Business Wire
Company to bring its fresh, iconic doughnuts to
more markets, channels and consumers
Krispy Kreme, Inc. (NASDAQ: DNUT) today announced an exciting
agreement to enter a joint venture with AmPm Comestíveis Ltda
(AmPm) to bring one of the world’s most loved sweet treats to
Brazil. Krispy Kreme® will offer its melt-in-your-mouth fresh
doughnuts to Brazilian consumers through a network of Krispy Kreme
shops and AmPm convenience stores.
“We are thrilled to share the joy that is Krispy Kreme in
Brazil,” said Raphael Duvivier, Krispy Kreme, Chief Development
Officer. “Our fresh doughnuts will be a great fit in a country
well-known for its culture and enjoyment of sharing meals and
sweets with family and friends.” Each Krispy Kreme doughnut is made
fresh daily, hand-crafted, and hand-decorated to ensure consumers
around the world come back for more.
“In addition, we are very pleased to partner with AmPm,”
continued Raphael. “They have built a strong retail presence along
with deep experience for iconic brands like ours.”
Bringing happiness through doughnuts, Krispy Kreme's strategy is
clear: make our fresh doughnuts available in more places and keep
reminding people of the joy that is Krispy Kreme. Buzzworthy
favorites like its Valentine’s Day doughnuts are bringing love to
consumers around the world. Brazilian consumers will now have the
chance to not just eat these special doughnuts, but they’ll be able
to share and give them to others.
Brazil represents a priority growth market for Krispy Kreme and
this news follows its successful December 2023 launch in Paris. The
company anticipates launching in Brazil between the end of 2024 and
early 2025.
The joint venture is subject to approval by the Brazilian
antitrust authority.
About Krispy Kreme
Headquartered in Charlotte, N.C., Krispy Kreme is one of the
most beloved and well-known sweet treat brands in the world. Our
iconic Original Glazed® doughnut is universally recognized for its
hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme
operates in more than 35 countries through its unique network of
fresh doughnut shops, partnerships with leading retailers, and a
rapidly growing Ecommerce and delivery business with more than
13,000 fresh points of access. Our purpose of touching and
enhancing lives through the joy that is Krispy Kreme guides how we
operate every day and is reflected in the love we have for our
people, our communities, and the planet. Connect with Krispy Kreme
Doughnuts at www.KrispyKreme.com, or on one of its many social
media channels, including www.Facebook.com/KrispyKreme and
www.Twitter.com/KrispyKreme.
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