Susan Credle to Become First-Ever IPG Creative Advisor
February 05 2024 - 10:00AM
Interpublic Group (NYSE: IPG) announced today the appointment of
Susan Credle as its first-ever Creative Advisor. In addition to
taking on this newly created role, Susan will continue to serve as
Chair of global integrated creative network FCB through the
remainder of 2024. Credle will also continue to report to IPG CEO
Philippe Krakowsky.
In the new role, partnering with creative leaders across IPG’s
agencies, Susan will advance the culture of creativity at IPG,
ensuring it is central in all the network’s work for brands.
Notably, Susan will be tasked with infusing creative perspectives
into emerging offerings such as commerce and marketing technology
solutions and ensuring that the holding company’s canvas for
creativity includes new and emerging areas like generative AI and
systemized creative at scale.
Susan will continue to be a leading creative champion for the
industry and assist IPG agencies in attracting and nurturing global
creative talent. In the role, Susan will consult with IPG companies
on their unique creative frameworks, advise on IPG’s global
production solution, and bring a creative lens to IPG’s central
leadership team.
Philippe Krakowsky, CEO of IPG, commented, “Under Susan’s
creative leadership, FCB has dramatically outperformed much larger
competitors, being named the Cannes Lions Global Network of the
Year, and the Festival’s North America Network of the Year for the
last five years, which is an industry first. We wanted to create an
opportunity for that impact to extend to the rest of IPG in a role
that respects the importance of our agency brands and also
positions Susan to inspire and influence the breadth of our
company. This advisory role allows us all to tap into her unique
expertise, her standing as an industry leader, and her interest in
representing the power of creative ideas linked to our full range
of capabilities, in the service of building our clients’ brands and
growing their businesses.”
An industry luminary, Susan has earned a reputation as one of
the most respected advertising creative executives, known for her
rise from intern to the top creative roles at the world’s
best-known agencies, including BBDO, Leo Burnett and FCB. Susan is
the creator behind some of the most famous, impactful and beloved
campaigns such as those establishing the M&M’s “spokescandies”
and Allstate’s “Mayhem” as icons of popular culture. Since joining
FCB in 2016, she has built a structure and a culture where
creativity can always happen and be a meaningful economic
multiplier for brands, which has led to client success, including
helping Michelob ULTRA become the fastest growing beer brand in
America.
Throughout her career, Susan has created award-winning work that
has driven business growth for some of the world’s largest brands
including AB InBev, Bank of America, Clorox, FedEx, Kimberly-Clark
and Walmart.
Susan Credle added: “I’ve been in the FCB role for eight years
and I’m thrilled with where we are creatively. Our agencies around
the world are set up for continued success, we’ve attracted and
nurtured incredible talent, our business is strong and we’re
confronting innovation and emerging technologies faster and more
aggressively. I feel like I now have the bandwidth to take on this
next challenge and help IPG continue to build this amazing culture.
I look forward to working closely with Philippe and creative leads
across the portfolio to accelerate growth for brands through great
ideas.”
The first-ever woman to be named Chair of The One Club for
Creativity, Susan has served as a juror for every major industry
award show, leads one of the Ad Council’s creative review
committees, and is a strong advocate of diversity, equity and
inclusion having dedicated much of the last two decades to ensuring
more diverse representation in leadership positions across the
industry.
Susan is a NY Women in Communications Matrix award honoree. She
was the first recipient of UNC’s Media & Journalism’s Next
Generation Leadership Award in 2008 and was inducted into the NC
Media & Journalism Hall of Fame in 2014. She currently serves
on the M&J-school Board of Advisers and was inducted into the
AAF Advertising Hall of Achievement in 2004.
# # #
About InterpublicInterpublic (NYSE: IPG) (www.interpublic.com)
is a values-based, data-fueled, and creatively-driven provider of
marketing solutions. Home to some of the world’s best-known and
most innovative communications specialists, IPG global brands
include Acxiom, Craft, FCB, FutureBrand, Golin, Huge, Initiative,
IPG Health, IPG Mediabrands, Jack Morton, KINESSO, MAGNA, McCann,
Mediahub, Momentum, MRM, MullenLowe Global, Octagon, R/GA, UM,
Weber Shandwick and more. IPG is an S&P 500 company with total
revenue of $10.93 billion in 2022.About FCBFCB (Foote, Cone &
Belding) is a global, award-winning and integrated marketing
communications company with a heritage of creativity and success
dating from 1873. Named Cannes Lions 2022 #2 Global Network, 2022
Ad Age A-List, 2022 Fast Company Most Innovative, Cannes Lions
2020/2021 Global Network of the Year, Adweek 2020 Global Agency of
the Year and the #1 Global Network on The Good Report, FCB focuses
on creating Never Finished campaign ideas that have the power to
transform brands, businesses and communities. With more than 8,000
people in 109 operations in 80 countries, the company is part of
the Interpublic Group of Companies (NYSE: IPG).
# # #
Contact InformationTom Cunningham (IPG) (212) 704-1326
Martina Suess (FCB) martina.suess@fcb.com
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