Coty Announces Extension of Its Licensing Partnership With Mexx
February 01 2024 - 12:00AM
Business Wire
Today, Coty Inc. (NYSE: COTY), one of the world’s largest beauty
companies with a portfolio of iconic brands across fragrance, color
cosmetics, and skin and body care, is pleased to announce the
renewal of their license agreement with Mexx. The partnership,
which began in 2016, has been extended for more than 25 years,
encompassing all Mexx fragrances and colognes.
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Sue Nabi, Ron Janssen, Stefano Curti.
(Photo: Business Wire)
Sue Nabi, Coty’s CEO, said: “We are delighted to further
strengthen our thriving relationship with Mexx. Mexx is renowned
for its range of classic, fresh fragrances and for pushing the
category boundaries on sustainability. This long-term extension of
our partnership will enable us to accelerate the brand’s momentum
and fuel ambitious expansion plans into dynamic new markets and
categories. We are all excited to collaborate on the next chapter
of Mexx’s growth as we unleash the brand’s potential.”
“Our ongoing relationship with Coty mirrors that of Mexx’s
foundation; a highly collaborative partnership between two
compatible, complementary forces. We look forward to building upon
our successful partnership with Coty as we refresh our signature
lines and look toward exciting new growth opportunities,” said Ron
Janssen, Co-founder of RNF/Mexx Group.
Stefano Curti, Chief Brands Officer, Consumer Beauty at Coty,
commented: “This agreement builds upon the significant synergies we
have created with Mexx, and will enable us to continue the
premiumisation of the brand and its category expansion. We look
forward to working closely with Mexx as its founders Ron Janssen
and Ferry Helmer continue to bring the vision to life, anchored in
our shared values of collaboration, innovation, and
sustainability.”
Mexx’s fragrance line was first launched in 2000 with the iconic
Mexx MAN and Mexx WOMAN. Today, it has grown to
become one of the top four fragrance brands in Germany*. In 2023,
Mexx unveiled a series of limited-edition fragrances that received
widespread consumer acclaim, from the Mexx “Summer Bliss”
mood boosting fragrance to the “Mexx Black & Gold”
holiday fragrance.
*Source: Nielsen Total fragrances mass, value MAT Nov 2023, LEH
+ DM + KWH
About Coty Inc.
Founded in Paris in 1904, Coty is one of the world’s largest
beauty companies with a portfolio of iconic brands across
fragrance, color cosmetics, and skin and body care. Coty serves
consumers around the world, selling prestige and mass market
products in more than 125 countries and territories. Coty and our
brands empower people to express themselves freely, creating their
own visions of beauty; and we are committed to protecting the
planet. Learn more at coty.com or on LinkedIn and Instagram.
About Mexx
In 1986, visionary Rattan Chadha took his two brands, men’s
brand Moustache and women’s brand Emanuelle, and joined them
together. They took the first letter of each brand and added two
kisses. That’s how Mexx was born.
Today we are bringing back the vision of the whole being greater
than the sum of its parts. A new relationship in fashion is born by
connecting women, men, kids as well as apparel, footwear,
fragrance, home and eyewear. Mexx unites this like a homecoming,
where love rules. A love story sealed by two kisses. Find out more
about our brand and collections at mexx.com or via our LinkedIn,
Facebook or Instagram page.
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version on businesswire.com: https://www.businesswire.com/news/home/20240131329084/en/
MEDIA INQUIRIES: Coty Press Team press@cotyinc.com
Mexx Britt Kammerman britt.kammerman@mexx-industries.com
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