Coty renews long-term license partnership with bruno banani
February 01 2024 - 12:00AM
Business Wire
Today, Coty Inc. (NYSE: COTY), one of the world’s largest beauty
companies with a portfolio of iconic brands across fragrance, color
cosmetics, and skin and body care, is pleased to announce that it
has renewed its license agreement with bruno banani for over twenty
years.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240131121030/en/
Coty renews long-term license partnership
with bruno banani. (Photo: Business Wire)
Sue Nabi, Coty’s CEO, said: “I am delighted we have renewed our
highly successful partnership with bruno banani as the brand
celebrates its 30th anniversary. Since winning the license in 2015,
Coty has cemented bruno banani’s position as Germany’s leading
fragrance brand with the iconic Man and Woman. With
the introduction of further blockbuster fragrance innovations, such
as Loyal Man and Magnetic Woman, as well as other
highly successful body care lines, Coty has built bruno banani into
one of the leading consumer beauty brands in Germany, Benelux, and
Eastern Europe.”
The partnership between bruno banani and Coty has gone from
strength to strength, following the successful renovation of the
brand and its ongoing premiumization strategy. Coty and bruno
banani plan to build upon this success through their shared vision
of achieving further growth in female fragrances, attracting more
younger consumers and capitalising on the significant white space
opportunity of scented care over the next twenty years.
“We are excited to extend our dynamic partnership with Coty as
we continue to bolster the positioning of our brand in beauty. This
marks yet another exciting milestone in our ongoing relationship
with Coty, as we work to bring our shared vision and values to
life, across ever-evolving new categories, segments, and consumer
groups,” said Jan Jassner, CEO of bruno banani.
In addition to capturing these new and exciting opportunities,
bruno banani will also focus on consolidating its position with
consumers in established markets, through the continued expansion
and premiumization of its portfolio into new categories and
innovations.
About Coty Inc.
Founded in Paris in 1904, Coty is one of the world’s largest
beauty companies with a portfolio of iconic brands across
fragrance, color cosmetics, and skin and body care. Coty serves
consumers around the world, selling prestige and mass market
products in more than 125 countries and territories. Coty and our
brands empower people to express themselves freely, creating their
own visions of beauty; and we are committed to protecting the
planet. Learn more at coty.com or on LinkedIn and Instagram.
About bruno banani
Typical bruno banani: The cult international underwear and
swimwear brand, based in Chemnitz in Saxony, Germany, has been
revolutionising underwear drawers the world over since 1993.
Founded by trained economist Wolfgang Jassner, the company was
making marketing and sales history in no time. Campaigns such as
getting Tongan Luger Fuahea Semi to compete under the name Bruno
Banani at the Olympics or testing bruno banani underwear in orbit
on the Mir space station brought the family business to
international prominence. bruno banani now exports to 17 countries
worldwide and has issued a range of product licenses. Its products
are available through the online shop, in outlet stores, and from
selected specialist retailers.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240131121030/en/
MEDIA INQUIRIES: Coty Press Team press@cotyinc.com
bruno banani INQUIRIES: Jan Jassner
fashion@brunobanani.de
Coty (NYSE:COTY)
Historical Stock Chart
From Mar 2024 to Apr 2024
Coty (NYSE:COTY)
Historical Stock Chart
From Apr 2023 to Apr 2024