GoPro Partners with the Biggest Snow Event of
the Year to Bring Immersive Course Previews + Unique Perspectives
from Aspen to Viewers
Worldwide
SAN
MATEO, Calif., Jan. 25,
2024 /PRNewswire/ -- Today, GoPro (NASDAQ: GPRO)
announced a partnership with X Games Aspen 2024 to be the official
action camera of the elite winter ski and snowboard competition.
More than 100 of the biggest names in action sports will compete in
front of live crowds in Aspen,
Colorado, with an additional 2.4 million viewers tuning in
from home across ABC and ESPN broadcasts, making this one of the
biggest snow events of the year with some of the most coveted
action sports medals outside of the Olympics.
GoPro first partnered with X Games using the GoPro HD HERO in
the early 2010s to share never-before-seen athlete follow cam and
course preview footage from an immersive GoPro POV. Today, GoPro
returns with six athletes competing (+ one commentating) and the
latest HERO12 Black and HERO11 Black Mini cameras to capture and
share fresh new perspectives of the competition, including GoPro
Course Previews.
"Combining GoPro, the X Games and the world's most elite snow
athletes is a recipe for eye-popping perspectives that is going to
blow fans away," says Rick Loughery,
VP of Global Marketing at GoPro. "We're excited to help millions of
X Games viewers feel closer to the action and experience the
athlete's own point-of-view through the lens of GoPro."
"We are thrilled to officially welcome GoPro back to X Games,"
said Ashley Robbins, Vice President
of Partnership Sales at X Games. "A true symbiotic relationship,
together we have a long history of creating the most creative and
innovative coverage of action sports and we look forward to
bringing the audience along for the ride as the greatest athletes
on the planet push the level of progression to new heights at X
Games Aspen!"
Now in its 28th year, X Games Aspen will see competitors take on
Ski and Snowboard Knuckle Huck, SuperPipe, Slopestyle and Big Air.
GoPro Snow Athletes Jesper Tjader,
Leila Iwabuchi, Sarah Höfflin, Sven
Thorgren, Takaru Otsuka and, of course X Games royalty,
Jamie Anderson will be competing
across disciplines, and Tom Wallisch
will be commentating.
GoPro will also be the presenting sponsor of the Game of SLVSH
("slush")—an elimination contest modeled off the game of "HORSE" in
basketball. Contestants must land an announced trick or risk
racking up letters, ultimately being eliminated once the amassed
letters spell "SLVSH."
Last year, X Games Aspen introduced new event live streams with
over 30 hours of content produced
across YouTube, Twitch and Caffeine TV,
bringing in over 4.5 million unique live stream views over the
event window—these live streams will also be offered this year.
X Games Aspen will take place Jan. 26 to
28 and be aired across ESPN, ESPN2, ABC and the live
steaming platforms above. You can also follow along on
GoPro social channels.
About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world
capture and share itself in immersive and exciting ways.
GoPro has been recognized as an employer of choice by both
Outside Magazine and US News & World Report for
being among the best places to work. Open roles can be found on our
careers page. For more information, visit GoPro.com.
Connect with GoPro on Facebook, Instagram, LinkedIn, TikTok, X,
YouTube, and GoPro's blog, The Current. GoPro customers can submit
their photos and videos to GoPro Awards for an opportunity to be
featured on GoPro's social channels and receive gear and cash
awards. Members of the press can access official logos and imagery
on our press portal.
GoPro, HERO and their respective logos are trademarks or
registered trademarks of GoPro, Inc. in the United States and other countries.
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SOURCE GoPro, Inc.