Xperi Launches First UK In-Car Entertainment Report, Consumers Call for a Personalised Entertainment Dash
January 24 2024 - 4:30AM
Business Wire
- Nearly half (42%) of UK adults insist in-car entertainment
systems need to go beyond being a mirror of their smartphone
- High-quality video capabilities are a deciding factor in
vehicle purchases for over a third (37%) of consumers
New research from DTS, Inc., a wholly owned subsidiary of
entertainment technology company Xperi Inc. (NYSE: XPER), today
reveals that in-car entertainment is of the utmost importance for
67% of UK adults — a number that soars to 84% for those aged 17-44.
This underscores the growing significance of vehicle entertainment
systems for those looking to purchase or lease a new car in the
near future.
Delving deeper, The Evolution of In-Car Experiences report finds
that the in-car entertainment experience must go beyond mirroring a
smartphone. For 42% of respondents, vehicle entertainment needs to
offer them personalised preferences, the highest quality audio, and
easily discoverable content.
In fact, a majority (59%) emphasised the importance of having
content curated to their individual preferences or past choices in
their ideal in-car entertainment system, increasing to 71% for
those aged 25-34 and 74% for 35-44 year olds. These findings
highlight the increasing significance of tailored personalisation
and seamless discovery mechanisms, underlining the evolving
expectations of users.
“In-car entertainment systems are taking centre stage in shaping
the modern connected car experience, especially as the journey
towards autonomous vehicles continues,” said Gereon Joachim, vice
president automotive sales & strategy, Xperi. “The findings
underscore the importance of vehicle manufacturers providing an
extraordinary in-car infotainment experience that establishes a
personalised connection beyond a car purchase.”
Joachim continued, “Each generation is placing more importance
on entertainment than the last, demanding that a vehicle transcends
mere transportation to also deliver an immersive, tailored,
captivating third space.”
“To meet consumer demands, vehicles must provide the same
personalised, versatile experience we are all used to at home,
bringing together curated independent connected radio, audio, games
and video in the dash,” further said Joachim. “This shift not only
heralds exciting opportunities for monetisation but also opens up
endless new markets for car companies.”
Further highlights from the Evolution of In-Car Experiences
report:
- Extraordinary in-car infotainment experiences will sell
cars: High-quality video capabilities are a deciding factor in
vehicle purchases for 37% of UK consumers — notably higher among
younger demographics—65% of 25-34 year olds and 61% of 35-44 year
olds
- Content must be discoverable: Easy access to content on
the dashboard, such as podcasts and audio books, is crucial for 64%
of respondents
- Rich details are key: More than half (58%) express the
importance of having details such as album cover images and
biographical information displayed on the dash increasing to 75% of
those aged 35-44 and 70% aged 25-34
Methodology from Censuswide
The research was conducted by Censuswide, with 1006 Consumers
who own/lease a vehicle (17+) across the UK between 29.09.2023 –
03.10.2023. Censuswide abide by and employ members of the Market
Research Society which is based on the ESOMAR principles.
About Xperi Inc.
Xperi invents, develops, and delivers technologies that enable
extraordinary experiences. Xperi technologies, delivered via its
brands (DTS®, HD Radio™, TiVo®), and by its startup, Perceive, and
IMAX Enhanced, an IMAX and DTS partnership, have been integrated
into billions of consumer devices and media platforms worldwide,
powering smart devices, connected cars and entertainment
experiences. Xperi has created a unified ecosystem that reaches
highly engaged consumers driving increased value for partners,
customers and consumers.
©2024 Xperi Inc. All Rights Reserved. Xperi®, TiVo®, DTS®, HD
Radio™, Play-Fi®, Perceive® and their respective logos are
trademark(s) or registered trademark(s) of Xperi Inc. or its
subsidiaries in the United States and other countries. All other
trademarks and content are the property of their respective
owners.
About DTS, Inc.
Since 1993, DTS has been dedicated to making the world sound
better. Through its pioneering audio solutions for mobile devices,
home theater systems, cinema and beyond, DTS provides incredibly
high-quality, immersive and engaging audio experiences to listeners
everywhere. Now, DTS is also powering imaging and sensing
technologies as well. For more information, please visit
www.dts.com.
XPER-P
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Allyse Sanchez allyse.sanchez@xperi.com
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